Freemason Magazine
The Freemason magazine is the official journal of The United Grand Lodge of New South Wales and Australian Capital Territory of Ancient, Free and Accepted Masons.
It started as a black and white newsletter in 1864 and has been in its current format since 1968.
It is the only regular masonic communication in NSW & ACT that is posted directly to all of its members. It is also available to everyone through the United Grand Lodge website and the Issuu digital platform.
The journal contains articles of masonic and general interest to members of the Craft and their families. Each edition comprises 48 pages of full colour throughout with a maximum of 8 pages allocated to advertising. This restriction on the ratio of advertising to editorial maintains a high level of prominence for the advertiser.
EDITORIAL POLICY
• To uphold and promote those values, morals and virtues which Freemasonry believes are universal and enduring.
• To foster a better understanding of Freemasonry within the general community.
• To provide a forum for discussion on masonic issues.
• To publicise the charitable works of Freemasonry.
• To provide articles of interest and education and to disseminate masonic news and views.
• To recognise masons and others who make significant contributions to the Craft and the wider community.
Readership and Circulation
WHAT IS FREEMASONRY ABOUT?
FREEMASONRY IS CEREMONY
Our ceremonies, rituals and regalia are full of allegorical symbolism and are designed to remind us what we’ve learned and the obligations we’ve undertaken.
FREEMASONRY IS COMMUNITY
We seek to uphold universal values of love for all mankind, assistance to those less fortunate and to seek truth in all and every situation.
FREEMASONRY IS CAMARADERIE
Freemasonry has been uniting good men all over the world for centuries.
FREEMASONRY IS PHILOSOPHY
It’s a way of guiding ourselves in the pursuit of truth, integrity and mutual support.
FREEMASONRY IS DIVERSITY
We come from different kinds of life paths, religions and backgrounds.
FREEMASONRY IS CHARITY
We lead by example, putting our principles into practice through our charitable activities.
A TYPICAL FREEMASON:
• is prominent in his professional field, including a high proportion of small/medium business owners;
• is a decision maker;
• is a high income earner or retired with adequate funds;
• is from a stable and conventional background;
• is vitally concerned with community activities and charitable works;
• is over the age of 50;
• travels widely, takes regular holidays at home and overseas;
• plans carefully for the future;
• very interested in topics relating to health and leisure pursuits; and
• has an appreciation of music, the arts, good food and fine wine.
ADDITIONALLY, OUR READERSHIP:
• is becoming younger and more culturally diverse;
• is increasingly tech savvy;
• includes friends and family members;
• includes other charity and community groups.
DATA
Frequency: Quarterly Print circulation: 7,000
Digital, Print and pass-on Readership: ~30,000
ONLINE DATA*
Views 64,094
India, Ireland, Latvia, New Zealand, United Arab Emirates, Denmark, Germany, San Marino, Italy, Uruguay, Brazil, Greece, Cameroon, France, Norway, South Africa, Cyprus 3%
* Totals for most recent 12 magazines (3 years).
Digital Editions
Your print advertisements will automatically appear in the digital editions with all specified active links. Your company or organisation name will also be shown in the ‘Thank You’ section of the Freemason magazine with an active link to your advertisement.
The ‘Freemason Magazine’ link on the Grand Lodge website, will take you to our Issuu page where all our magazines can be viewed. Additionally, the Issuu platform makes it easy for our readers to flip through the magazine at their leisure, on any device and also allows the reader to download the full PDF – giving them constant access to your advertisement.
Issuu also extends our readership by making the magazine available to the wider public.
Our digital editions will also extend the life of your advertisement beyond the quarter, as all publications will remain on the UGL website and the Issuu platform indefinitely. The active links that are set up for publication will stay, constantly being scanned by search engine ’robots’ and improving your online visibility.
Adverts – Detail
1/3
ON / CLASSIFIED
DESIGN SERVICE
A full design and creative advert service is available to advertisers FREE OF CHARGE for simple adverts. All content should be supplied with a brief and one round of amendments is included. If the advert falls outside the scope of a simple advert we will contact you to provide a cost estimate for this service.
Contact us for more details and to discus your requirements at freemason@apmgraphics.com.au
NOTES
1 An Insert is inserted inside the magazine. Inserts must be no more than 2mm thick and be no larger than 250mm x 185mm.
Heavy inserts may incur additional costs. Please provide specifications of insert at least 14 days before print deadline for approval and costing.
2 An onsert is placed between the magazine and the flysheet. Onserts can be no larger than 270mm x 205mm.
Heavy or bulky onserts may incur additional costs. Please provide specifications of onsert at least 14 days before print deadline for approval and costing.
3 What’s On and Classified entries follow a specific format. See Submissions page.
Submissions
Please complete and send the accompanying Booking Form before sending artwork.
Submit all finished artwork, or content if you require our Design Service, by the submission deadline listed in this document.
All submissions should be emailed directly to freemason@apmgraphics.com.au. Hightail, Dropbox, WeTransfer may also be used to submit artwork but please also notify us by email first.
FILE REQUIREMENTS
• Only press optimised PDF files at 300dpi (max quality) may be submitted to ensure the magazine maintains a high quality
• Image resolution required is 300ppi/dpi
• Images must be saved as CMYK or Grayscale (no RGB, LAB or spot colours)
• Pantone colours must be in CMYK equivalent
• Screen and printer fonts must be embedded
• Double page spreads to be supplied as a single page PDF
• Crop marks set 8mm from trim
• Double page spreads and full page adverts must have 5mm bleed on all four sides
• Large areas of black should have a tint of at least 10% cyan under the 100% black
• Total ink coverage should not exceed 240%
• Body copy text which is black should be set to 100% black (not 4 colour CMYK black)
TEXT ONLY
For our What’s On and Classified sections you can also utilise our inexpensive ‘Text Only’ adverts. These are a maximum width of 55mm (one column) and a height of 33mm and follow a specific format. See examples below.
For What’s On, please supply: your lodge name and number, a heading and body text including contact details. For Classified ads, supply a classification, location, company name and body text including contact details.
We will send a proof for your approval.
Examples
Lodge Example No 3579
What’s on at Lodge Example
We meet at the Example Masonic Centre in Sydney on the 3rd Thursday in the Month with our Installation on the 3rd Saturday in March. Our festive board is always sumptuous and we strongly encourage visitors. Contact the Secretary on 0403 405 519 or email secretary@Lodge Example.com.au
Garden Maintenance
Central Coast
Bro Joe Mow & Hoe
For all your garden maintenance, including, grass mowing and clean-up, bush trimming and mulching. We also do fencing, pergolas, retaining walls, stairs and paths.
Contact Joe on 0400 408 518 or email joe@brojoemowhoe.com.au
DESIGN SERVICE
A full design and creative advert service is available to advertisers FREE OF CHARGE for simple adverts. All content should be supplied with a brief and one round of amendments is included. If the advert falls outside the scope of a simple advert we will contact you to provide a cost estimate for this service.
Contact us for more details and to discus your requirements at freemason@apmgraphics.com.au
WHAT’S ON DETAILS
Lodge Number
Lodge Name
Event information, approximately 35 words.
Contact details
CLASSIFIED DETAILS
Classification
Location/area
Description of service/offer – approximately 35 words.
Contact details
Publication Deadlines
Oct
n4)
Please book your advert by the following date so that we can allocate space within the magazine*
If you would like use our Design Service, please send all material and a brief by the following date
If you already have final finished artwork for your advert, please send it in to us by the following date We will always endeavour to publish and distribute the magazine before this date
Jan – Mar 2026 (v58 n1) 24 November 2025 26 November 2025 1 December 2025 1 January 2026
Apr – Jun 2026 (v58 n2) 24 February 2026 26 February 2026 3 March 2026 1 April 2026
Jul – Sep 2026 (v58 n3) 26 May 2026 28 May 2026 2 June 2026 1 July 2026
Oct
Jan
n4)
Apr – Jun 2027 (v59 n2) 24 February 2027 26 February 2027 3 March 2027 1 April 2027
Jul – Sep 2027 (v59 n3) 26 May 2027 28 May 2027 2 June 2027 1 July 2027
Oct – Dec 2027 (v59 n4) 25 August 2027 27 August 2027 1 September 2027 1 October 2027
Jan – Mar 2028 (v60 n1) 24 November 2027 26 November 2027 1 December 2027 1 January 2028
Apr – Jun 2028 (v60 n2) 24 February 2028 26 February 2028 3 March 2028 1 April 2028
Jul – Sep 2028 (v60 n3) 26 May 2028 28 May 2028 2 June 2028 1 July 2028
Oct – Dec 2028 (v60 n4) 25 August 2028 27 August 2028 1 September 2028 1 October 2028
Jan – Mar 2029 (v61 n1) 24 November 2028 26 November 2028 1 December 2028 1 January 2029
Apr – Jun 2029 (v61 n2) 24 February 2029 26 February 2029 3 March 2029 1 April 2029
Jul – Sep 2029 (v61 n3) 26 May 2029 28 May 2029 2 June 2029 1 July 2029
Oct – Dec 2029 (v61 n4) 25 August 2029 27 August 2029 1 September 2029 1 October 2029
Jan – Mar 2030 (v62 n1) 24 November 2029 26 November 2029 1 December 2029 1 January 2030
Apr – Jun 2030 (v62 n2) 24 February 2030 26 February 2030 3 March 2030 1 April 2030
Jul – Sep 2030 (v62 n3) 26 May 2030 28 May 2030 2 June 2030 1 July 2030
Oct – Dec 2030 (v62 n4) 25 August 2030 27 August 2030 1 September 2030 1 October 2030
Jan – Mar 2031 (v63 n1) 24 November 2030 26 November 2030 1 December 2030 1 January 2031
Apr – Jun 2031 (v63 n2) 24 February 2031 26 February 2031 3 March 2031 1 April 2031
DESIGN SERVICE
A full design and creative advert service is available to advertisers FREE OF CHARGE for simple adverts. All content should be supplied with a brief and one round of amendments is included. If the advert falls outside the scope of a simple advert we will contact you to provide a cost estimate for this service.
Contact us for more details and to discus your requirements at freemason@apmgraphics.com.au
NOTES
All dates are indicative and subject to change due to reasons beyond our control.
* If you would like to book an advertisement but are concerned with missing a deadline, please call us to discus, as some flexibility is available.
Booking Form
ADVERTISER DETAILS
Contact name: Phone: Email:
Organisation (if applicable):
Postal address*: State: Postcode:
BOOKING DETAILS
Title of advertisement (or insert):
Advert Type: Display Advertisement What’s On Classified Insert Onsert
Advert size: Editions:
SUBMISSION DETAILS
Finished Artwork Design Service required Notes:
PAYMENT DETAILS
I agree to pay the amount below, per edition.
$ plus 10% GST
Date:
* Please supply your postal address for delivery of a complimentary copy of the FREEMASON magazine.
ADVERTISING AGREEMENT
I wish to confirm my advertising booking in the Freemason. I understand the booking will proceed unless I notify APM Graphics Management in writing.
I have read and understand the terms and conditions.
Signed:
Print Name:
Terms & Conditions
GENERAL
• Rates given are subject to change without notice.
• All copy is subject to the approval of the editor, who may reject advertising or copy if they feel it necessary.
• The word advertisement will be placed above or below copy, which, in the opinion of the above, resembles editorial matter.
• Every care is taken with key numbers but no deduction allowed for errors.
• Omission on the part of the publisher to insert any advertisement shall not constitute a breach of the advertising order by the publisher, who may at their option insert the advertisement in a subsequent issue.
• Cancellation deadline is two weeks prior to booking deadline supplied. Cancellations made after this date or artwork that is not supplied by the deadline will still incur the advertising cost.
• All images supplied must have relevant permissions, consents and licenses where appropriate.
• The Advertiser indemnifies the Freemason, The United Grand Lodge of NSW & ACT and APM Graphics Management, their employees and agents against any costs, losses, claims, damages or liabilities resulting from any legal action arising from the publications of the advertisement in the Freemason magazine and Grand Master’s newsletter.
• Advertisers and/or advertising agencies, upon and by lodging material with the publisher for publication, or authorising or approving of the publication of any material, indemnify the publisher, its servants and agents against all liability claims or proceedings whatsoever arising from the publication and without limited the generality of the foregoing so indemnify each of them in relation to defamation, slander of title, breach of copyright, infringement of trademarks or names or publication titles, unfair competition publication will not give rise to any rights or liabilities in the publisher, its servants or agents.
• All advertising matter submitted for publication will be accepted only on the understanding that the material is not in contravention of any provision of Part V of the Trade Practices Act and that the publisher may rely upon that understanding.
BOOKING
• All prices quoted are excluding GST. 10% GST must be added.
• APM Graphics Management (APM) makes every reasonable effort to publish the Freemason magazine – including any associated publications issued from time to time – according to the distribution schedule publishing dates shown in this Media Kit. APM is not liable for any consequential loss or damage incurred by an advertiser as a result of any failure or delay in the distribution of said publications.
• All advertising submitted must be accurate and adhere to the principles of the Freemason ethos. Materials must be reviewed by the Freemason Editorial Committee and may be edited accordingly.
• The Freemason reserves the right to cancel or reject advertising deemed inappropriate.
• Advertising deadlines are included in this document. Advertisers are required to pay, in full, 30 days after the publication date.
• Repeat material will be used for a multi-issue contract when new material is not supplied by the deadline.
INDEMNITY
It is the responsibility of the advertiser to ensure that advertisements comply with the Trade Practices Act 1974 as amended. All advertisements are accepted for publication on the condition that the advertiser indemnify the publisher, its servants and agents against all actions, suits, claims, loss and/or damages resulting from anything published on behalf of the advertiser.
QUESTIONS
If you have any questions regarding advertising, please contact us at freemason@ apmgraphics.com.au