Test Bank For The Psychology of Attitudes and Attitude Change Fourth Edition Gregory Maio, Geoff Haddock, Bas Verplanken, Andrew Luttrell Chapter 1-11 Chapter 1: What are attitudes and how are they measured?
1. Who proposed that attitudes are mental associations between an attitude object and evaluations of the object? a. Alice Eagly b. Richard Petty c. Shelley Chaiken d. Russell Fazio e. Mark Zanna Ans: D 2. In the 1960s, attitude research was stimulated by the rise of which perspective in social psychology? a. Gestaltism b. Social cognition c. Social attribution d. Interactionism e. Situational motivation Ans: B 3. In theory, how does evaluative priming work as a measure of attitude? a. Presentation of an attitude object automatically activates an evaluation of it, making people slower to identify congruent adjectives over incongruent ones. b. Presentation of the attitude object automatically activates extrapersonal associations with the object, improving attention to relevant words.