Test Bank For Social Media Marketing Fifth Edition Tracy L. Tuten Chapter 1-11
Chapter 1: The social media environment Multiple choice questions 1. Which person best fits the description of a „Digital Native‟? a. Johnny, a college student, does not do anything in the morning until he checks his Instagram account for pictures from last night‟s party. b. Bob was raised during the 1980s when the Internet was not widespread. c. Your mother remembers growing up without a personal computer in her home. d. The first thing Grandpa Henry does in the morning is walk to the end of the driveway for the newspaper, his source for the daily news. e. Bill Gates is the founder of Microsoft. Ans: A 2. Whom of the following best fits the role of a „Digital Native?‟ a. A current sophomore in college. b. Your grandparents. c. Bill Gates, founder of Microsoft. d. Your 50-year-old uncle. e. Larry Page, founder of Google. Ans: A
3. Which of the following best explains what social media are? a. Anything that involves delivering hosted services online. b. The means to harness the collective knowledge of a crowd to solve problems and complete tasks.