Chapter 01: An Introduction to Services
Test Bank For Services Marketing Concepts, Strategies, & Cases, 6th Edition K. Douglas Hoffman John E.G. Bateson Chapter 1-15 Chapter 1 1. Which of the following reflects the view that the intangible aspects of products are becoming the key features that differentiate the products in the marketplace? a. Services marketing b. Servuction model c. Service imperative d. Servicescape ANSWER: c FEEDBACK: a. b. c. According to the service imperative, the intangible aspects of the product are becoming more and more the key features that differentiate products in the marketplace.
d. POINTS: 1 REFERENCES: The Growing Dominance of Services QUESTION TYPE: Multiple Choice HAS VARIABLES: False LEARNING OBJECTIVES: 01-01 - Contrast the fundamental difference between goods and services. KEYWORDS: Bloom’s: Applying 2. A viewpoint where manufacturing is king, and services are viewed as subservient to goods, is known as __________. a. service imperative b. materialismo snobbery c. manufacturing dominant d. bundle of benefits ANSWER: b FEEDBACK: a. b. Materialism snobbery is a viewpoint where manufacturing is king, and services are viewed as subservient to goods.
c. d. POINTS: 1 REFERENCES: The Growing Dominance of Services QUESTION TYPE: Multiple Choice HAS VARIABLES: False LEARNING OBJECTIVES: 01-01 - Contrast the fundamental difference between goods and services. KEYWORDS: Bloom’s: Remembering Copyright Cengage Learning. Powered by Cognero.
Page 1