Test Bank For Public Relations Strategies and Tactics, 12th edition Dennis L. Wilcox, Bryan H. Reber, JaeHwa Shin, Glen T. Cameron Chapter 1-18 CHAPTER 1 Public Relations Today MULTIPLE CHOICE QUESTIONS
Question Title Assessment Type Question Stem
M/C Question 1 Multiple-choice What is the purpose of public relations?
Answer a.
b.
Answer Choices
Learning Objective Topic/Concept Difficulty Level (mark X where applicable) Skill Level (mark X where applicable)
To help an organization succeed by strategically managing its communications and relationships with key audience groups. To propose new marketing strategies to an agency, company, or firm
c.
To control access to information about a person or corporation
d.
To test potential markets for a firm in order to gauge acceptance of new products or services being offered
Correct Answer (x) X
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Consider This: Public relations draws on skills and objectives from many other specialties, but it has its own focused purpose. LO 1.1: Describe the public relations field as it exists today. Consider This: Public relations draws on skills and objectives from many other specialties, but it has its own focused purpose. LO 1.1: Describe the public relations field as it exists today. Consider This: Public relations draws on skills and objectives from many other specialties, but it has its own focused purpose. LO 1.1: Describe the public relations field as it exists today.
1.1: Describe the public relations field as it exists today What Is the Current State of Public Relations? Easy
Moderate
Difficult
Understand
Apply What
X
Analyze It
Evaluate It