Test Bank For Public Relations Planning A Practical Guide for Strategic Communication, 2E by Vieira (Author), Yulong Li (Author)
End-of-Chapter Questions, Exam Questions and Answers *Represents the correct answer.
Chapter 1 Questions 1.1) Define public relations. ANSWER: Public relations is perhaps best defined as a managed, researched, and planned process involving efforts to directly or indirectly strategically communicate to publics of one or more persons or groups in a manner that informs, persuades, and/or compels a call to action. Ideally, the impact of these messages should be assessed to inform future efforts. 1.2) What is propaganda? ANSWER: Propaganda attempts to persuade based on appeals unsupported by sound reasoning and/or evidence presented. Propaganda makes use of exaggerated language, name calling, stereotypical labeling (directly or indirectly), fear tactics, euphemisms, and a host of other tactics. 1.3) What is asymmetric public relations? ANSWER: Asymmetric public relations uses publicity, one-sided facts, and appeals with evidence to support a specific position that is short term and eliciting a desired response to an existential issue. 1.4) What is symmetric public relations?
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