Test Bank For Marketing for Hospitality and Tourism, 8th edition Philip Kotler, John T. Bowen, Seyhmus Baloglu Chapter 1-18
Chapter 1 Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism 1) The social and managerial process by which individuals and groups obtain what they need through creating and exchanging products and value with others is called: A) Economics B) Marketing C) Sales D) Commerce Answer: B 2) Marketing mix elements include all of the following EXCEPT: A) Marketing information systems B) Price C) Promotion D) Distribution Answer: A 3) Which is NOT a purpose of marketing in a customer-centered firm? A) To generate customer value B) To maximize customer satisfaction C) To improve relationship marketing D) To maximize company revenue Answer: B 4) Instead of simply being defined as "freedom from defects," QUALITY should be defined: A) In terms of total sales B) In terms of employee satisfaction C) In terms of product specifications D) In terms of customer satisfaction Answer: D 5) Relationship marketing is a process where marketers work at building relationships with customers, distributors, dealers and: A) Suppliers B) Competitors C) Managers D) Trade associations Answer: A 1 Copyright © 2020 Pearson Education, Inc.