Skip to main content

Test Bank for Excellence in Business Communication 12th Edition by John Thill, Courtland L. Bovee

Page 1

Test Bank for All Chapters Excellence in Business Communication, 12e (Thill/Bovee) Chapter 1 Professional Communication in a Digital, Social, Mobile World

1) Which of the following best describes the communication process? A) transferring information and meaning B) listening actively C) writing messages D) speaking to others E) providing data that benefits the speaker Answer: A Explanation: A) Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media. The other answers are only part of the communication process. LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work. AACSB: Written and oral communication Difficulty: Moderate Classification: Conceptual Learning Outcome: Discuss the challenges and importance of business communication 2) Which of the following results in additional pressure on communication skills? A) having great ideas B) rising higher within the organization C) connecting with decision-makers outside of your area of expertise D) established company networks E) the changing nature of employment Answer: E Explanation: E) Ambition and great ideas aren't enough. You'll need to communicate with a wide variety of people if you want to succeed in business. The changing nature of employment is putting new pressure on communication skills, too. Many companies now supplement their permanent workforces with independent contractors who are brought on for a short period or even just a single project. LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work. AACSB: Written and oral communication Difficulty: Easy Classification: Conceptual Learning Outcome: Discuss the challenges and importance of business communication

1 Copyright © 2017 Pearson Education, Inc.


Turn static files into dynamic content formats.

Create a flipbook