Test Bank For Essentials of MIS, 15th edition Kenneth C. Laudon, Jane P. Laudon Chapter 1-12 Chapter 1
Business Information Systems in Your Career
1) As discussed in the chapter-opening case, AWM Smart Shelf can help brands and retailers achieve which of the following? A) Increased customer intimacy B) Survival C) Improved employee morale D) Development of new products E) Increased supplier intimacy Answer: A Difficulty: Challenging AACSB: Analytical Thinking LO: 1-1: Understand why information systems are essential for running and managing a business. 2) Journalist Thomas Friedman's description of the world as "flat" refers to the: A) reduction of economic and cultural advantages of developed countries. B) use of social media for instantaneous communication. C) reduction in travel times and the ubiquity of global exchange and travel. D) flattened hierarchies in digital firms. E) increased use of global currencies. Answer: A Difficulty: Challenging AACSB: Application of Knowledge LO: 1-1: Understand why information systems are essential for running and managing a business. 3) All of the following are important business objectives of information system investment except: A) competitive advantage. B) improved employee morale. C) improved decision making. D) survival. E) ESG leadership. Answer: B Difficulty: Easy AACSB: Application of Knowledge; Information Technology LO: 1-1: Understand why information systems are essential for running and managing a business.
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