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Solution Manual for All Chapters
Chapter 01: The Role of Marketing Research 1. Marketing research attempts to provide accurate information in order to reduce uncertainty in decision-making. a. True b. False ANSWER: True 2. Marketing research involves more than conducting surveys. a. True b. False ANSWER: True 3. Marketing research is the nerve center for the organization always receiving, processing and distributing information. a. True b. False ANSWER: True 4. A marketing researcher must be objective in order to provide accurate information. a. True b. False ANSWER: True 5. Marketing research is restricted to the promotion aspect of the marketing mix. a. True b. False ANSWER: False 6. Marketing research should not be used by non-profit organizations. a. True b. False ANSWER: False 7. Applied marketing research is conducted to address a specific marketing decision for a specific firm or organization. a. True b. False ANSWER: True 8. The procedures and techniques used by applied researchers and basic researchers differ substantially. a. True b. False ANSWER: False Copyright Cengage Learning. Powered by Cognero.
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