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Chapter 01: What is CB and Why Should I Care? 1. In the basic consumption process, the realization of a need creates a want. a. True b. False ANSWER: True 2. Social psychology deals with the intricacies of mental reactions involved in information processing. a. True b. False ANSWER: False 3. Consumption is a value-producing process in which the marketer and the consumer interact to produce value. a. True b. False ANSWER: True 4. In the context of the ways in which consumers are treated, competition in the marketplace serves to protect consumers. a. True b. False ANSWER: True 5. The international focus of today's modern company places a greater demand on consumer behavior (CB) research. a. True b. False ANSWER: True 6. An understanding of consumer behavior (CB) can translate into better public policy for governments. a. True b. False ANSWER: True 7. Qualitative research tools gather data in a highly structured way. a. True b. False ANSWER: False 8. Costs are the positive results of consumption experiences. a. True b. False ANSWER: False 9. In the context of internationalization, companies must deal with geographical distances as well as cultural distances. a. True Copyright Cengage Learning. Powered by Cognero.
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