Test Bank For Business Marketing Management B2B, 13th Edition Michael D. Hutt Thomas W. Speh Douglas Hoffman Chapter 1-15 Chapter 1 1. The intended use of the product and the intended consumer distinguishes business marketing from consumer-goods marketing. a. True b. False ANSWER: False POINTS: 1 DIFFICULTY: Easy QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 01-01 - Define the scope of business-to-business (B2B) marketing. NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value KEYWORDS: Bloom’s: Knowledge 2. A direct link in demand for industrial products is derived from the ultimate demand for consumer products. a. True b. False ANSWER: True POINTS: 1 DIFFICULTY: Easy QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 01-02 - Identify the types of customers that comprise B2B markets. NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value KEYWORDS: Bloom’s: Knowledge 3. A close examination of a market-driven firm will reveal two important capabilities: market sensing and customer linking. a. True b. False ANSWER: True POINTS: 1 DIFFICULTY: Easy QUESTION TYPE: True / False HAS VARIABLES: False Copyright Cengage Learning. Powered by Cognero.
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