Teaching Guide For Strategic Management From Confrontation to Transformation Henk W Volberda, Rick M. A. Hollen, Joana R. Pereira, Jatinder S. Sidhu, Kevin Heij Chapterc1-14
Teaching guide Strategic
management:
From
confrontation
to
transformation 1. A brief introduction to the textbook This strategy textbook addresses the need of students in strategy to confront a fundamentally changed business landscape and a large variety of current and imminent strategic challenges that may arise over time, to sense – based on thorough analyses – what matters in relation to these confrontations, to make judgement calls and choose from a wide array of strategic options how to (re)act and to ultimately transform the organization in pursuit of a sustainable or (at least) a transient competitive advantage. The book and the online resources offer a novel managerial perspective on strategic management detailing these Confront-SenseChoose-Transform process stages, which capture the essence of how to carry out strategic management in today’s dynamic, ambiguous, complex and uncertain business landscape. The book is reader-friendly and does not assume prior strategy knowledge on the part of the student. It presents a variety of different tools, methods, concepts and theories that allow for stepwise progression from confrontation to transformation.