Instructor Manual: Social Media Marketing A Strategic Approach 3rd Edition by Debra Zahay, Mary Lou Roberts, Janna Parker, Donald I. Barker, Melissa S. Barker Copyright 2023
Instructor Manual For Social Media Marketing A Strategic Approach 3rd Edition by Debra Zahay, Mary Lou Roberts, Janna Parker, Donald I. Barker, Melissa S. Barker Copyright 2023 Chapter 01: The Role of Social Media Marketing
Table of Contents Introduction and Chapter Perspective: ................................................................................. 2 Overview of slides: ............................................................................................................. 2 Additional activities: ........................................................................................................... 4 Case Study Exercise: JetBlue Uses Social Media to Connect with Customers ........................................... 4 Dr. Zahay’s Suggested Personal Branding Exercise for This Chapter ......................................................... 5 Dr. Parker’s Personal Website Assignment ............................................................................................... 6 Personal Website Requirements .......................................................................................... 6
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