Instructor Manual: Hoffman, Services Marketing: Concepts, Strategies, & Cases, 6th Edition, K. Douglas Hoffman John E.G. Bateson 2024, 9780357718308;
Instructor Manual Hoffman, Services Marketing: Concepts, Strategies, & Cases, 6th Edition, K. Douglas Hoffman John E.G. Bateson 2024, 9780357718308; Chapter 1: An Introduction to Services
TABLE OF CONTENTS Purpose and Perspective of the Chapter ................................................................................................... 2 Chapter Objectives ..................................................................................................................................... 2 What’s New in This Chapter ..................................................................................................................... 2 Chapter Outline .......................................................................................................................................... 2
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