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Solution Manual For Entrepreneurial Small Business, 7th Edition By Jerome Katz, Richard Green Chapter 1-18
CHAPTER 1: SMALL BUSINESS: VARIETIES AND IMPACTS Chapter Summary This chapter overviews the role of entrepreneurship in the United States and discusses the impact that small businesses have on a community as a whole. Basic definitions of entrepreneuring, entrepreneurship, small business, and the main entry methods are provided. The reason entrepreneurs chose to go into business and the actions they must accomplish to be successful are also included. The BRIE model is introduced and described in this chapter. This chapter is the first of four chapters in Part 1—Entrepreneurs and Ideas: The Basis of Small Business.
Learning Objectives After studying this chapter, the student should be able to: 1. Understand the scope of small business in the United States. 2. Differentiate between small businesses and high-growth ventures. 3. Dispel key myths about small businesses. 4. Identify actions key to becoming a small business owner. 5. Recognize how small businesses are important to our economy and your community. 6. Recognize the seven key strategies of the entrepreneurial way.
Focus on Small Business: Robin Roth, Pixel Press Robin Roth was an avid gamer in his youth and designed new levels of his favorite games in his head and on paper. Given that both his parents were entrepreneurs and encouraged him in that direction, it seemed inevitable that Robin would become an entrepreneur himself. Robin‘s Pixel Press software allowed regular people with no programming skills to create playable games on their Apple devices. Following a successful Kickstarter campaign, Robin took Pixel Press to market, leading to a partnership with Cartoon Network. Focus on Small Business Discussion Questions 1. Do you think Robin was originally thinking about starting a business when he was working in programming and marketing positions in other people’s
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