1 Establishing a Framework for Business Communication IN THIS CHAPTER YOU WILL FIND: LEARNING OBJECTIVES KEY CONCEPTS KEY TERMS CHAPTER OUTLINE TEACHING SUGGESTIONS CLASSROOM ACTIVITIES REVIEW QUESTIONS & SUGGESTED ANSWERS FEATURED ASSIGNMENTS ADDITIONAL ASSIGNMENTS CASE ASSIGNMENTS
LEARNING OBJECTIVES
1 Define communication and describe the value of communication in business. 2 Explain the communication process model and the ultimate objective of the communication process.
3 Discuss how information flows in an organization. 4 Explain how legal and ethical constraints, diversity challenges, changing technology, and team environment act as contextual forces that influence the process of business communication.
KEY CONCEPTS Understanding what communication is and how it occurs is central to successful transactions in the workplace. Business communication does not take place in a vacuum but is impacted by various external forces, including legal and ethical constraints, diversity challenges, team environment, and changing technology.
KEY TERMS TERM Chronemics Diversity skills Downward communication Ethics Ethnocentrism
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TERM Internal messages Kinesics Organizational communication Proxemics Social media
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