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NFL FANTASY APP X FRANK’S RED HOT
PINTY’S X JASON KELCE
TV VIEWERSHIP RESULTS
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FLAG LA28
After a two-year evaluation process, flag football will now be included in the official program of the 2028 Summer Olympics in Los Angeles, CA.
This decision is the result of a strategic collaboration between the NFL, LA28, and the International Federation of American Football (IFAF).
Flag football's inclusion will be transformative for the game, driving increased participation in the sport on a global scale.
View snapshots below to see how we’re celebrating this incredible milestone!
CELEBRATING THE ROAD TO LA28
NFL FLAG | 2023
2023 SEASON HIGHLIGHTS
Summer 2023: 6 Regional Tournaments across Canada: Vancouver, Regina, Montreal, Hamilton, Ottawa and Edmonton.
800+ athletes aged 12U, adding 10U age divisions to select regionals.
Winning team from each Regional qualified to compete at the National Championship Tournament.
Nationals was hosted in Toronto (first ever NFL FLAG Canadian National Tournament).
6 Teams made of up 60 athletes
Winning team from Regina, SK. took home the National title & will represent Canada at the 2024 Pro Bowl in Orlando, FL
Leveraging NFL Players: Matthew Bergeron joined us in Hamilton, John Metchie joined us in Montreal, and Luke Willson joined us in Toronto.
NFL players engaged with young athletes, took pictures, signed autographs, and shared valuable advice
Image Courtesy of RCX Sports.
Image Courtesy of RCX Sports
PRESENTED BY CAPTAIN MORGAN
THE HUDDLE TOUCHES DOWN IN TORONTO
To kick off the season, we transformed Early Mercy, a bar on King St. West, into an NFL-themed pop-up experience known as The Huddle, presented by Captain Morgan. The Huddle marked its return to Toronto for six nights of primetime football, building on its successful
RESULTS & HIGHLIGHTS
debut in 2022 With the support of clubs and our valued partners, we gave our fans the ultimate NFL experience. Additionally, we leveraged the space to host a P&G employee event on a Sunday afternoon, drawing in 100+ attendees. As we close this chapter, we are
Sold Out: Total Attendance +14% vs YA
Earned Media Stories: 180 Articles +45% vs YA
Earned Media Impressions: 56M +30% vs YA
Leveraged the Vince Lombardi Trophy
grateful to share these special moments with our community and eagerly anticipate the opportunity to unite our partners and fans once again to celebrate the essence of the league in 2024.
4 NFL Legends in Attendance Vikings Cheerleaders & Browns Mascot +12 Partner Integrations
+15 Influencer Partners over 6 nights
PRESENTED
BY
FRANK’S REDHOT
This season, the NFL's Fantasy Football App presented by Frank's RedHot, has proven to be a resounding success. Providing fans with exclusive and engaging content, we exceeded our initial target of 170,000 NFL Fantasy App registrants by an impressive 33%.
SEASON TO DATE RESULTS
226K
REGISTRANTS
+33%
ABOVE REGISTRANT TARGET
VISITS (APP & WEB)
11.4M 16M PAID MEDIA IMPRESSIONS (IG, REDDIT, PROGRAMMATIC)
BONE-IN BONELESS
In the ongoing bone-in versus boneless chicken wing debate, Philadelphia Eagles' All-Pro center, Jason Kelce, has been a vocal advocate for his preference in interviews and on his podcasts. To address this, we worked with our valued partner, Pinty's
PINTY’S X JASON KELCE
Delicious Foods, to have Kelce taste-test their new Buffalo Chicken Chunks and potentially change his stance In an effort to boost product awareness, Kelce took center stage in a new Pinty's campaign exclusive to Canada, and vignettes featured across various
broadcast and digital channels, with added promotional support through outof-home advertising & retail This strategic campaign exemplifies our ability to leverage the influence of a star player for impactful brand activations Check it out – HERE!
TV VIEWERSHIP RESULTS | WEEK 1 - 7
STRONG SEASON START: VIEWERSHIP PERFORMANCE ON THE RISE
KEY TAKEAWAY:
Prime Time Windows: Through 7 weeks, prime time windows are performing especially strong compared to 2022 This notable viewership growth emphasizes our ability to attract and maintain engaged audiences during prime time, reaffirming our status as a leading choice for entertainment
Data Source: Futures Sport & Entertainment.
KEY TAKEAWAY: 2023 YTD Weekly Audience vs. 2022 Average Audience: Weekly average audience up 10% compared to the 2022 weekly average
