COUNTDOWN TO SUPER BOWL LVIII
CHIEFS 49ers | 6:30 PM ET
On February 11, the Kansas City Chiefs and San Francisco 49ers will go head-to-head for the second time in five years to vie for the Super Bowl championship title
Super Bowl LVIII is set to take place at Allegiant Stadium in Las Vegas, marking the first time the state of Nevada will welcome the NFL championship game
We anticipate strong viewership results for Super Bowl LVIII, following an outstanding 27% viewership increase witnessed during the Conference Championship games on CTV and TSN Sports compared to 2022
WELCOME, KEURIG® CANADA!
We are proud to warmly welcome, Canada’s leading singleserve coffee maker, Keurig®, to the NFL Canada Family!
The National Football League (NFL) and Keurig®, have signed a multi-year partnership, recognizing Keurig® as the “Official Coffee Maker of the NFL” in Canada.
This collaboration seamlessly combines coffee and football, encouraging fans to savour the convenience and quality of Keurig® coffee as they gear up for game day.
Our vision is to make Keurig® an essential part of fans' routines, creating a seamless connection between the energy of football and the invigorating power of our coffee We're not just brewing coffee; we're brewing excitement for the game
Official Coffee Maker of the NFL
-Jean-Philippe Leblanc, VP of Coffee, Keurig Dr Pepper Canada.
MY CAUSE MY CLEATS
An Initiative that Embodies “Heart & Sole“
In week 13, we kicked off My Cause My Cleats - a league-wide initiative that allows players to champion causes important to them with custom designed cleats worn in-game.
Players could donate their cleats to NFL Auction and 100% of proceeds from sales would go directly to their respective causes.
16 Canadian players honoured causes that were most important to them. Here are a few of their stories and the reasons behind their choice:
Player Sydney Brown | Eagles
Cause: Homelessness
Organization: Stand Up for Kids
I want kids to know that living in a shelter doesn’t have to be an end There is always a vision of hope and if they can see my brother and I playing in the NFL, and it helps them reach their goals then everything we have overcome was worth it
Growing up both my wife and I watched our fathers battle Diabetes I want to raise awareness and educate people on the seriousness of Diabetes and ways to support people living with this condition
Player Alex Singleton | Broncos
Cause: Disabilities
Organization: Special Olympics
I am inspired by my older sister, Ashley, who has Down syndrome and is a Special Olympics athlete I love to support the Special Olympics and advocate for a more inclusive society.
WAY TO PLAY WRAP-UP
Championing Proper Playing Technique in Young Canadian Athletes
The NFL Way to Play Youth Awards is a 10-week initiative during the regular season that recognizes the excellence demonstrated by Canadian high school players who exemplify proper technique to make impactful plays.
An initiative in partnership with Football Canada, Hudl, and Gatorade
Each week, a panel of representatives from the NFL Football Advisory Committee selects the player who most positively impacts the game (i e , tackling, blocking, footwork, discipline)
The winner is recognized each Sunday on NFL Live on CTV, and awarded a $3,000 equipment grant for their school through Football Canada
Brant Stead | WK2
Ty Fedak-Andrews | WK6
Juan Dorado | WK4
Oliver Norris | WK7
BELL LET’S TALK
Brandon Marshall Shares His Mental Health Journey
This year, we worked closely with our valued partners at Bell to share the story of former NFL wide receiver Brandon Marshall
Marshall sat down with TSN’s Kara Wagland, to share his mental health journey after being diagnosed with borderline personality disorder.
The conversation is part of this year's Bell Let's Talk campaign, the world's largest conversation around mental health, and is among a few featured discussions on TSN and RDS.
TV VIEWERSHIP RESULTS | WEEK 1 - 18
RAISING THE BAR: VIEWERSHIP HITS ALL-TIME HIGH THIS SEASON
KEY TAKEAWAYS:
Prime Time Windows: Over 18 weeks, prime time windows showed impressive strength compared to 2022, with a slight dip in the Sunday 1 p m window - primarily attributed to the Buffalo Bills having fewer 1 p m games this season compared to the previous year
Our overall growth reflects our ability to maintain engaged audiences throughout the regular season, reaffirming our position as a leading choice for entertainment
KEY TAKEAWAY:
2023 YTD Weekly Audience vs. 2022 Average Audience: Weekly average audience up 12% compared to 2022 results
