In 2022, I led a robust communications strategy and integrated campaign to celebrate the 50th anniversary of the O’Neal Comprehensive Cancer Center at UAB, which included a special commemorative issue of the O’Neal Cancer Center magazine, a collection of brand elements and wordmarks that established a distinct visual identity for the campaign, and a variety of graphics for the O’Neal Cancer Center’s social media, web, and impact reporting channels. The work samples featured in this curated selection demonstrate my storytelling and design skills and were chosen to illustrate how I apply these skills in the development and execution of higher-level communications and creative strategies.
