Curated Selection: O’Neal 50th Anniversary

WORK SAMPLES:

WRITING, DESIGN, STRATEGY O’Neal Comprehensive Center: 50th Anniversary

ANNA

WATERS

Communications | Marketing Content | Creative | Strategy

✉ watersannam@gmail.com 📞 (334) 449-3334 👤 LinkedIn 🔗 Portfolio

Contents:

• Commemorative Magazine: Cover Story + Spreads • Branding: Wordmarks + Lockups • Graphics: Social Media/Web + Impact Reporting

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Curated Selection: O’Neal 50th Anniversary

Published on Jun 1, 2022

Anna Waters

In 2022, I led a robust communications strategy and integrated campaign to celebrate the 50th anniversary of the O’Neal Comprehensive Cancer Center at UAB, which included a special commemorative issue of the O’Neal Cancer Center magazine, a collection of brand elements and wordmarks that established a distinct visual identity for the campaign, and a variety of graphics for the O’Neal Cancer Center’s social media, web, and impact reporting channels. The work samples featured in this curated selection demonstrate my storytelling and design skills and were chosen to illustrate how I apply these skills in the development and execution of higher-level communications and creative strategies.

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Curated Selection: O’Neal 50th Anniversary by Anna Waters - Issuu