eBooks are âFabulousâ for this fashion and beauty website.
And now theyâve added a series of eBooks to their marketing mix.
FabulousAfter40.com is a fashion & beauty style hub and social media community dedicated to empowering women in their 40âs and 50âs to look stylish and feel fabulous. With over 100,00 visitors a month and 16,000 members, founders Deborah Boland and JoJami Tyler have created âthe place to beâ for women seeking shopping sources, exclusive deals, trends, beauty news, and personal connections with other like-minded fashionistas. By partnering with various brands and organizations, Fabulous after 40 provides their community with in-the-know information via daily blog posts, a weekly newsletter, dedicated broadcasts and weekly Twitter/Facebook events.
PRESENTS
âHaving ebooks has been one of our main revenue sources,â says co-founder Tyler. âThey give us a platform to be experts in our field and our customers want instant âhow toâ information. Our eBooks provide that for them.â The Fabulous duo didnât stop at one eBook â they have four currently listed on the website with another on the way. âIf your first e-book is well done, your readers will want more. Once you have a happy buyer, they will buy more.â
Youâll have to determine for your own business the pros and cons of content marketing, but consider this: If your 10-page D.I.Y. Plumbing eBook helped someone unclog their own toilet, who do you think theyâre going to call when it comes time to install a new bathroom? Yep. You!
⢠Conversely, if youâve already written the eBook, chop it up into a series of smaller segments that will fuel your blog with content over the course of several weeks or months. If you use this method, be sure to link from each individual blog post to the landing page where readers can download the whole eBook.
By providing helpful info, youâre building trust and increasing the odds of selling your big-ticket items.
⢠Be sure to share the individual blog posts (as well as links to the finished eBookâs landing page) on all your social media profiles.
5) EBOOKS HELP YOU GROW YOUR PROSPECT LIST An eBook is one of the most versatile ways to gather prospective clientsâ contact info.
How else can you use your shiny, brand new eBook?
⢠Offer your eBook for free on your website
Now that youâve created that powerful tool to attract new business and increase the loyalty of existing customers, put it to work! Here are a few more ideas how to maximize its value:
Build a dedicated landing page on your site (for a little extra SEO power) that allows visitors to exchange their name and email address for a free download of the eBook. If you want to get really fancy, you can give them the choice of downloading an ePUB or PDF. ⢠Lure readers to YOUR website Many of your readers will have discovered and purchased your eBook from a big retailer like Amazon, iBooks, Barnes & Noble, etc. Since most eBook retailers do not provide customer contact info, youâll also want to mention your business and experience within the eBook itself in hopes that theyâll seek out more information on your website. Once youâve enticed readers to visit your own website, they may want to download another eBook in your catalog (thus the importance of making a few different eBooks available) â at which point theyâll be prompted to provide their contact info.
6) EBOOKS HELP YOU BOOST YOUR WEBSITEâS SEO eBooks can also be used in tandem with a blog, further boosting your websiteâs SEO rankings.
⢠Enclose it with your quotations and proposals. Itâs a low-key, high-quality way to broadcast your credentials. ⢠Offer it in your e-newsletters and in the signature block of your emails. Readers who download your white papers will be favorably influenced to take the actions you prescribe, and some may forward it to their prospects, clients, or customers as email attachments and via regular mail. Since you are giving rather than soliciting, your marketing efforts will be viewed with appreciation rather than resistance. ⢠Be sure to have the download URL ready to go at talks, seminars, and workshops you give. In addition to augmenting your presentations, it can help cultivate relationships and increase business. Weâre still on the front-end of the digital publishing revolution. Thousands of businesses have proven the value of using eBooks to increase revenue, establish expertise, bolster brand recognition and loyalty, and grow prospect lists, but even still, itâs relatively unexplored territory. If you get in on the game early, you may just watch your eBook become one of your most powerful viral marketing tools.
If you maintain a blog for your business: ⢠Draw up a content schedule. Then create daily/weekly/monthly content for your blog. Use those blog posts to incrementally build your eBook. No need to stress yourself out writing it all at once!
How to Boost Your Business with eBooks Building your Brand, Prospect List, and Customer Base with eBooks BY CHRIS ROBLEY, MARKETING COORDINATOR
www.bookbaby.com | 877-961-6878
Back Cover SO90026155 AHI1145 eBooksBusiness MktProd, ,
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AND STEVEN SPATZ, CMO, BOOKBABY
Front Cover