Interior Architecture Design IV
PORT FOLIO
Presented by Anelise Lok
TABLE OF CONTENTS
01 02 03 Brand + Re-Brand
To study, research and do reference of an existing brand under service category. Study about existing brand history, business model, experiences, image, and identity. Pick an existing local brand study their background and current business model to be re-brand.
Location
Site Analysis
Site visit to analyze and document site elements, including size, materials, condition, and history. Requirements include site visit, inventory and analysis, documentation, drawings, photographs, and artifacts. Main key point : Observe, Collect, Analyze, Compare, Notice, Patterns.
The Outlet Space
Space Planning Elevation & Section Perspective View Presentation composition
BRAND & REBRAND BRIEF
For this project, I have chosen to focus on Batik Air, a local airline brand, with the goal of exploring opportunities for rebranding. By studying Batik Air’s history and current business model, and drawing inspiration from Singapore Airlines, this research aims to identify strategies to enhance the brand's identity and market presence.
SITE LOCATED AT IPOH
Site Analysis
The site located in Ipoh - Durbar at FMS. Selecting a location for a business has always been crucial . Attracting and keeping top talent depends heavily on location; As a business owner, we found that there are many factors that go into ensuring the business is successful. From managing business finances to marketing, advertising, and more and even developing the best products and services, there are a lot of moving parts to our business. However, one important factor that may not get enough attention is the location of the business. The state in which the business is situated can affect everything from the cost of living to the local tax laws, making it a critical factor when it comes to success.
DESIGN INSPIRATION & PERSPECTIVE
In designing the project, the approach is rooted in a deep appreciation for both functionality and cultural significance. The design perspective integrates modern needs with the rich heritage of Ipoh Durbar at FMS, creating a space that not only serves its purpose but also tells a story.
Inspiration is drawn from the architectural history of the site, local traditions, and the serene environment, all of which influence the aesthetics and functionality of the design.
RECEPTION EXHIBITION AREA
lOUNGE & CONSULT AREA
lOUNGE AREA
MEETING BOOTH & CHILLING ZONE LOCKER ROOM
CAFE
SINGLE
INFORMATION COUNTER
PHONE CHARGE ZONE & LIFT LOBBY
Click the play button and watch the video
A self-reflection on the design concept reveals that it goes far beyond the form and shape of a design. It encompasses deeper elements that can redefine and transform a brand. Design is not just about aesthetics, it's an opportunity to rebrand, rethink, and redesign the essence of a brand. When working with an existing colonial building, the challenge is to merge its historical significance with contemporary elements, creating a cohesive piece of modern heritage.
This rebranding effort not only breathes new life into the brand but also introduces a new business model that can revitalize the existing site. The rebrand brings with it new services, experiences, and offerings that attract a broader audience, infusing the site with fresh energy and purpose. By integrating these new elements with the site's historical architecture, the rebrand ensures that the location evolves without losing its identity, creating a dynamic space where the past and present coexist harmoniously.
This approach allows design to become a tool for storytelling and brand evolution, where the traditional architecture is seamlessly integrated with innovative design. By considering how design impacts user experience, conveys identity, and communicates values, we create something that is not only visually appealing but also meaningful and impactful. This holistic perspective pushes the boundaries of what a brand can represent, transforming both the brand and the building into a living testament to history and modernity, while also setting the stage for future growth and success.