Hi, I’m Aneka, aDesign Director andDigital Lead basedin London.
Idesigndistinctivebrandidentitiesandleadthecreationofstrategic, digital-first brandsystemsforpremiumpropertydevelopersandluxury lifestylebrands. Myworktypicallybeginswithcreativeworkshopsandstrategy, evolvinginto carefullycraftedidentitiesthatalignpositioning,toneofvoiceand visual language acrosseverytouchpoint.
Withabackgroundinplacemaking,Ispecialiseinbrandsthatrequire depth,narrative andlongevity.Manyprojectsresultincomprehensivebrand guidelines,playbooksand manifestos,andinsomecasestheidentitydevelopmentitselfhas beencuratedinto publishedbooks.Iworkcloselywithtechnicalteamsandproject stakeholderstoensure brandsystemstranslateseamlesslyacrossdigitalplatforms, the built environmentand long-termbrandassets.
Curiousbynature,Ivaluecollaborationandclearthinking.Ienjoy working with like-mindedteamstocreatebrandsthatfeelprogressive,dynamic andbuilttostand apart,deliveringworkdesignedforlong-termrelevancerather thanshort-termtrends.
Selected clients, experience and capabilities.
Clients
Aldar
Anderma tt
BB C
Berkeley Grou p
Barra tt
British Lan d
Caud well Collection
Chapman Petrie
Clear Channel
Corinthian
Crest N icholso n
Diese l
Dela ware N orth
E xcel Winner
Farnborough Airport
Fernham Homes
Fortuna
Hyde N ew Homes
Hill
Home House
Kiki McDonough
Land Se c
London Sq uare
L
Martin Kemp Design
Mount Anvil Movers& Shakers
N ews U K
Odys
One&Only
Peabody
Prince s Trust International
Ralph Lauren
Retirement Villages
R iverstone Living
R 2 Developments
Reign woo d
Wates WPS Advisory
Vistry
Q atari Diar
Expertise&Software
Workshops +Discovery
Brand Strategy
Creative Direction
Visual Identity Design
BrochureDesign
Website Design
Website Development
Email Marketing
Marketing + Communication
Signage & OOH Advertising
Software
Highly proficient in AdobeCreativeCloud
InDesign Illustrator
Photoshop
Figma
Sketch
Keynote Wordpress
Drupal
MailChimp
Education
BA Honours
Graphic Arts +Advertising
University of Southampton
Winchester School of Art Campus
2006 - 2009
Included course: Marketing and Branding