THE OFFICIAL BRAND BOOK
THE MANI FESTO BRAND POSITIONING
More than a Stay; A Journey of Heart and Place.
We are ANDRONIS. A group defined by our people, inspired by our destinations, and dedicated to creating moments that matter. Our promise is simple: to deliver hospitality that goes beyond, crafting experiences that linger long after our guests have departed. Because at ANDRONIS, it’s not just about where you stay; it’s about how it makes you feel.
At ANDRONIS, we believe that true luxury goes beyond opulence; it’s about the connections we foster, the moments we create, and the stories we bring to life. Our journey began with a vision: to craft exceptional experiences that transcend traditional hospitality and immerse our guests in the heart and soul of each destination.
BRAND POSITIONING
THE STRAP LINE
“Memories that matter from people who care ”
THE BRAND VALUES
BRAND POSITIONING
MISSION THE THE
At ANDRONIS, our mission is to create unforgettable journeys by blending the art of hospitality with the passion of our exceptional team. We are dedicated to curating unique, personalised experiences that celebrate the spirit of each destination, fostering meaningful connections and lasting memories for our guests through extraordinary service, local stories, and a commitment to excellence
VISION
To be the leading curator of transformative hospitality experiences, where exceptional people, authentic connections, and the spirit of place come together to redefine luxury. We envision a world where every ANDRONIS guest feels uniquely valued, inspired by our passion, and connected to the destinations we bring to life.
OF VOICE THE TONE
Warm and inviting The tone should feel personal and welcoming, creating an immediate connection with the reader. It’s about making every guest feel valued, understood, and part of the ANDRONIS story. The language should reflect the genuine hospitality that ANDRONIS is known for. Sophisticated but approachable The tone should be refined and elegant, reflecting the luxury aspect of the brand, but never pretentious. The writing should balance sophistication with approachability, making luxury feel accessible and personal. Human-centric and empathetic Focus on the people both guests and staff. Use an empathetic and understanding tone that speaks directly to the reader’s emotions and experiences. The writing should feel human, connecting on a personal level. Inspirational and storytelling ANDRONIS’ hotels thrive on storytelling. The tone should inspire readers, painting vivid pictures of experiences, moments, and places. Use descriptive language that evokes emotion and brings the ANDRONIS experience to life.
THE APPROVED COPIES
ABOUT ANDRONIS
ABOUT HOTELS & RESTAURANTS
DOWNLOAD ALL LOGOS
LOGOS & FONTS
IMPORTANT ON LOGOS & BRAND NAME
For consistent brand recognition, all logos -including brand, hotel, restaurant, and spa logosshould ideally be placed at the top center of the layout and must not exceed a maximum size of 5 cm × 5 cm.
* When in writing, the brand name ANDRONIS should always be written in uppercase to ensure consistency across all touchpoints
H E
LOGOS & FONTS T
CORMORANT | HEADLINES
FONTS
THE COLOUR PALETTE
T H E
DOS
If it feels rushed, over-promotional, or designed to grab attention; it’s not ANDRONIS.
If it feels inviting, sensorial, and confidently elevated; it is ANDRONIS.
If it pushes or pressures; it’s not ANDRONIS.
If it invites, allures, and feels effortlessly premium; it is ANDRONIS.
If it speaks like an offer; it’s not ANDRONIS.
If it feels like an experience waiting to be lived; it is ANDRONIS.
If it’s transactional or loud; it’s not ANDRONIS.
If it’s warm, immersive, and undeniably five-star; it is ANDRONIS.
DONT’S
T H E
THE BRAND ASSETS
Photo assets should go beyond architecture, capturing people, atmosphere, and lived experiences that express the essence of ANDRONIS, while avoiding unusual or disorienting angles that distract from clarity
Video content should focus on movement, emotion, and moments of experience -bringing the ANDRONIS lifestyle to life- while maintaining clear, natural perspectives that are easy for the viewer to understand
BRANDED PHOTOS BRANDED VIDEOS
SOCIAL MEDIA THE TAGS
HOTELS RESTAURANTS
ANDRONIS Luxury Suites
@ANDRONISluxurysuites
ANDRONIS Boutique Hotel
@ANDRONISboutiquehotel
ANDRONIS Arcadia
@ANDRONIS arcadia
ANDRONIS Concept
@ANDRONISconcept
ANDRONIS Minois
@ANDRONISminois
COMING SOON
ANDRONIS Villa del Monte
@ANDRONISvilladelmonte
Lycabettus Restaurant @lycabettus santorini
Miltos' Greek Table @miltos santorini
Lauda Restaurant @lauda santorini
Pacman Restaurant @pacman santorini
Beefbar Santorini
@beefbar santorini
Throubi Restaurant @throubi santorini
Olvo Restaurant @olvo paros
COMING SOON Fine Dining Trattoria
SOCIAL MEDIA
THE HASHTAGS
HOTELS RESTAURANTS
Lycabettus Restaurant
Miltos' Greek Table
#EndlessFeelings
Lauda Restaurant #FeelTheRomance
Pacman Restaurant #ChaseYourSenses
Beefbar Santorini
#BeefbarSantorini
Kepos #FeelAlive
Olvo Restaurant
#MediterraneanAura
ANDRONIS Villa del Monte
#VillaDelMoments
GENERIC COMING SOON
#ANDRONISExperience
#weareANDRONIS
#ANDRONISDiscovery
#RewardingLifesJourneys
#Andr2Onis - ONLY FOR 2026
COMING SOON #Fine Dining
#Trattoria