TheAgency
Traditional, Digital and Creative CV creation & Industry Placement
by Andrew Bolton
FirstDraft
Notes:
This is my original CV. I feel like it conveys all the relevant information, however, as a CV for applications to a creative fields it doesnt feel engaing or creative. it leans more towards Finance style CV rather than a creative fashion CV.
Amendments :
After attending Graduate Fashion week I listened to a talk by a fashion recruiters Stephanie Ruddle and Alice Benham, they said to make our CV eye catching and to show off our creative skills. Therefore, I want to experiment with eye catching fonts and potentially experiment with colour .
SecondDraft
Notes:
I like this CV, I feel like it more represents my personality and personal style and brand. I feel like the more calligraphic style lettering is eye catching and feels more creative. However, I feel like it still looks quite ‘financial’, especially with the colour combonation of blue balck and white.
Amendments :
I want to make the CV look more creative, I want it too look less financial and more fashion. I think I want to experiment with backgrounds. and how they could better represent my brand.
ThirdDraft
Notes:
I like the effect of this background it feels elevated and high end, I like the sage green and beige colour as its eye catching. However, it also feels a bit too busy, its difficult to read the main body of text with the strpies.
Amendments :
I want to keep this background and see if I can make it more legible. I think I might try atting a box arround the core pieces of information, I think this will elevate and make the CV easy to read.
Forth Draft
Notes:
I like this vairiation more as its easier to read. However, I feel that by adding the boxes, although fare more legible, it looks like a restaurant menu. i dont feel like it gives me the right kind of impression and brand that im wanting to portray.
Amendments :
Although I like this background and style I want to change it to something completley diffrent, I think seeing how this might look could give me a deeper insitght into how i want to represent my brand thorough this CV.
AB
Experience
ndrew
olton
Stylist | Fashion Communicator | Social Media Manger | Content Creator
A multidisciplinary fashion professional with experience across luxury personal shopping, social media, and visual storytelling. Adept at styling high-net-worth clients, crafting engaging digital campaigns, and translating cultural trends. Currently studying Fashion Communication to deepen my creative direction and trend forecasting expertise.
Manchester / London / NYC | boltonandrew360@gmail.com | Portfolio Instagram @andrewboltonfcm | Personal Instagram @theandrewbolton
Freelance Styling & Brand Collaborations
• Worked with leading industry stylists including Jenny Spencer, and collaborated with professional photographer Andrew Grant on editorial projects.
• Partnered with designers Chris Shannon and Mathew Duffy on creative direction and styling.
• Collaborated with brand partners such as Sisters & Seekers and Chlobo, contributing to brand storytelling and campaign content.
• Served as a Brand Ambassador for Studio 204, promoting the brand through content creation, social media, and styling in line with brand identity.
Stylist
Rodd & Gunn, Chester
• Provide bespoke styling and wardrobe consultation for a discerning menswear clientele.
• Deliver high-touch customer service, blending brand heritage with modern tailoring insight.
• Drive sales through personalised service, brand storytelling, and seasonal trend fluency.
• Support visual merchandising and in-store displays with a keen editorial eye.
Personal Shopper & VIP Events Coordinator
FAO Schwarz, NYC
• Styled VIP clients and celebrities for high-value appointments, delivering tailored luxury experiences.
• Led personal shopping floor, managing walk-ins and curated sessions with a strong upselling record.
• Collaborated with marketing and social teams for national brand campaigns and content shoots.
• Coordinated exclusive in-store events with heritage and designer brands.
Sales Assistant & Fashion Department Lead
Rex Bristol
• Styled Gen Z and Millennial clients, specializing in curated edits and personal wardrobe advice.
• Directed visual merchandising and front-facing brand storytelling.
• Maintained relationships with indie fashion labels for exclusive buys and pop-ins.
CS ore kills
• Personal Styling & Wardrobe Curation
• Luxury Sales & Clienteling
• Fashion Forecasting & Cultural Insight
• Campaign Ideation & Visual Storytelling
• Social Media Strategy (Instagram, TikTok, Meta Suite)
• Trend Research & Moodboarding (Pinterest, Canva, Milanote)
• Adobe Creative Suite Proficiency (Photoshop, InDesign, Illustrator)
Fith
Draft
Notes:
I think that with this background it is far too busy with all the wrighting in the background it detratcts from the informaiton. i do however thinkn that this experiment is useful as it has shown me that for my brand I prefer the neutrals and want to stick with that image.
Amendments :
Education
University of Chester, UK
BA (Hons) Fashion Communication and Marketing
Sept 2024 – Present
University of the Arts London (UAL)
Social Media Marketing Short Course Nov 2023
American Musical and Dramatic Academy (AMDA), NYC
Integrated Musical Theatre Conservatory
Oct 2019 – Oct 2021
University of the West of England, Bristol, UK
BA (Hons) Drama and Acting
Sept 2015 – June 2018
I want to go back to the neutrals, I think either beige, grey, white or black. I also want to change the layout as throughout all of these background experiments it still feels very ‘financial’ and traditional. i think maybe changing the fonts for my name might help eleviate this issue.
SixthDraft
Notes:
I like this layout far more. It feels more modern and current. i like the neutral grey tones and the image in the top corner. I also like the new fornt for my name, However, I feel like the whole thing reads far more streetwear rather than classic and luxury where i am wanting to sit.
Amendments :
I think before my next draft I want to go back to inspiration. I think I need to find some creative CVs that allign more with my brand and see how I can tailor them to my aesthetic.
Back Inspiration
to
After going back to look at inspiration i noticed some key themes within the examples i felt represented my brand. the use of a combonation of sans serif/serif fonts and calligrahy convey that classic, timeless and high end luxury image that i want my brand to represent. The use of a neutral backgroud colour is also something I feel is more inline with my brand as opposed to the previous drafts. I also think that the layout needs to change to best match my brand identity and the inspiration examples.
Seventh Draft
Notes:
I feel like this layout perfectly alligns with my brand. I really like the neutral background colour and the combination of fonts. I think it communicates where I feek like I sit within the industry, it communicates my classic and high-end image mixed with theatrical flare.I do feel however that the body text should potetially be a sans-serif font
Amendments :
I am going to amemnd the main text to a sans-serif font that is still in line with my brand. I also want to add my location and contact details under the introduction paragraph.
F inal Draft
Notes:
I think that this CV is the perfect representation of my brand. I think that it conveys a professional, classic, and high-end look that I want to portray. I feel like changing th ebidy text from a serif font to a sans-serif font improves the legibility of the information and it makes the the look and apperance of the the CV as a whole look far more professional, creative and fashion forward.
Digital CV
What to
Include When looking at what to include in my Digital CV i wanted to showcase aspects of myself that wouldnt necessarily come across in a traditional print CV. these aspects were:
• my video editing skills
• my confidence in front of a camera
• my presenting skills
• my production skills
• my personality I feel like these are rhe aspects that may get lost with a traditional CV and some of which may come through in an interview. However, if the initial step is a CV the potential for not progressing and getting an interview to showcase myself and personality is considerably higher. therefore showcasing these in a video format/digital CV will expand my chances of getting interviews.
I nspiration
I wanted to take inspiration from Vogue’s iconic 73 quiestion series, along with celebrity talk show style interviews. i felt like this was the best was to showcase myself and my skills. However, in oreder to show my personality and theatre background I didnt want to just be sat being interviewd by another person, I wanted to play bothb roles. i took inspiration from movies like the Parent Trap and other kinds of movies e=where the lead actor plays two roles opposite one another. i feel like doing the interview style with myself playing both roles is a good showcase of my talent, skills and personality.
Q
uestions
Scene 1 – Opening Hook
On-screen text: “The Interview: Andrew Bolton”
Interviewer Andrew (looking off-camera):
“Hi Andrew, ready for some questions?”
Interviewee Andrew : “Always.”
Scene 2 – Fashion & Career
Q: “What’s your fashion superpower?”
Visual: Close-up of you quickly pulling outfits from a clothing rack.
A: “I can turn any wardrobe into a curated edit.”
Q: “Biggest pinch-me moment?”
A: “Styling VIPs at FAO Schwarz in New York. Surreal.”
Q: “Which city fuels your creativity?”
A: “NYC for its energy, London for its edge, and Manchester for its roots.”
Q: “Who would you love to style?”
A: “Harry Styles. No explanation needed.”
Q: “Go-to source of inspiration?”
A: “Pinterest boards that spiral into entire campaigns.”
Scene 3 – Personal & Fun
Q: “Coffee order?”
A: “double shot, iced, black Americano. Non-negotiable.”
Q: “Most-used emoji?”
A: “Depends on the mood.”
Q: “Secret past life talent?”
A: “Musical theatre. Yes, I can sing and dance.”
Q: “What’s always in your bag?”
A: “Too many receipts.”
Q: “Fashion trend you’ll never get over?”
A: “Skinny Jeans. I am and will always be a skinny jeans fan.”
Scene 4 – Quick Fire Round (fast cuts)
Q: Instagram or TikTok?
A: “Both. Different vibes, different storytelling.”
Q: Photoshop or InDesign?
A: “InDesign. I feel so much more creative there.”
Q: Dream collaboration?
A: “John Galliano. His dramatic creativity match my own. ”
Q: Three words to describe you?
A: Creative. Bold. theatrical.
Scene 5 – Closing
Q: “So Andrew, what’s next?”
A: “well thats up to you
I think these questions perfectly showcase everything i want to say bout myself, my background and what I would like my future career to look like. With the last question i want to directly address the camera because i want to talk directly to the person watching, bringing them into the interview and almost turning the question back on them.
Filming
When filming I needed to take a lot into condisderation. namley the angles and the eye lines. In order to achive the interview look I placed the camera directly in front of me but angled ,my body slightly to create the apperance i was talking to another person, this also helped with eyelines as i didnt wantto look directly into camera as that would take away the impact of the final question, therefore I looked just over the top of the camera creating a more natural eyeline. Another issue was how to film the questions and answers. I decided it was best to film all the answers in one video and all the questions in another insted of seperatly. this worked well beacuse i could keep the same angle and positioning and allowed a smother editing process.
E
diting
during the editing process I imported the two clips of the interviewer and interviewee and cut each question and answer using the razor toolin oreder to get a clean and consistant cut. i the added tiltle cards at the start and the end with my name and contact information on.
On the fitst initial edit the interview was 2:30, i felt that this was far too long as a prospective employer wouldn’t have the time to watch it in full. Therefore i went back through and removed any questions I felt were not needed and cut dow and cut out a lot of pauses, doing this reduced the time frame down to 1:45, I feel like, alothough still long, that the iterview is engaging enough that an employer would find it easier to watch. Some of the questions removed were “whats your go to coffee order?”, originally included to show personality however I felt that it was unnecessary within the context of the video. Another question was “what three words discribe yo?”, I removed this because i felt like i had used and explained this answer in other answers to otheer questions.
IndustryPlacement
Wardrobe Curation
Personal Shopping
Creative Direction
Marketing/PR
Production Planning
My Strengths
Research Branding
Fashion Forecasting
Cultural Refrencing
Art Direction
Campaign Ideation
TS hreads tyling
Threads Styling is a luxury personal shopping and styling platform that connects clients to designer fashion, fine jewellery, and accessories. The brand is known for its digital-first approach, operating through social media and messaging apps to provide a seamless, on-demand service. Instead of traditional retail, Threads focuses on a highly personalised, concierge-style shopping experience tailored to individual clients worldwide.
With my past experience in Personal Shopping i thought that Threads Styling would be a perfect fit for me to do my placement. I had aslo previously applied for a personal shopping position with them and was told to get more experience in styling therfore i thought this would be the perfect opportunity to reach back out. Unfortunatley I did not have a responce from my email to them.
FS ashion noops
Fashion Snoops (now branded as Future Snoops) is a global trend forecasting and consumer insight agency. They provide in-depth research, creative direction, and strategic guidance across industries including fashion, lifestyle, home, beauty, and wellness. Their forecasts combine cultural analysis with market data, helping brands and designers anticipate shifts in consumer behaviour and design trends
I have Really found an intrest in Fashion and Trend Forecasting. So i reached out to a former student and friend of a friend who work with Snoops to see if they had any placements available, but unfortunaley i was told that they didnt have the capacity for placements at the moment
PClothing hix
Phix Clothing is a British menswear brand specialising in premium shirts, tailored jackets, and outerwear. Their designs blend influences from classic tailoring, vintage rock-and-roll style, and contemporary fashion. With a focus on high-quality fabrics and statement details, Phix has positioned itself as a label for men seeking distinctive yet versatile wardrobe pieces.
I have been an admirer for a while. I think there aesthetic mathces my own andI have relly loved their campaign images. I sawon linkedin they were hiring for a Junior Art Direction and Digital Design intern with their headoffice in Manchester. i appled through linkedin however have had no responce.
PM
enswear ercival
Percival Menswear is a London-based brand that reinterprets classic menswear staples with unique details and contemporary styling. Known for its playful use of prints, embroidery, and fabric textures, the brand creates collections that are familiar yet modern. Percival offers outerwear, shirting, knitwear, and casual staples designed to stand apart while remaining wearable and functional.
I love Percivals clean and classic style ,again a brand that i feel fits well with aspects of my own personal style. i had reached out via emai to see if they had any opportunities for placemtnt/unpaid internships eith their marketing or styling departments , but unfortunaley had no responce.
Wound e are
BWe Are Bound is a UK-based fashion label that bridges the gap between contemporary menswear and streetwear. Founded in 2018, the brand emphasises premium fabrics, original design, and versatile silhouettes suitable for both casual and smart styling. Bound positions itself as a forward-thinking brand that prioritises creativity, individuality, and a modern approach to everyday dressing.
Like with Percival, I love Bounds clean and classic style, again a brand that i feel fits well with aspects of my own personal style. i had reached out via emai to see if they had any opportunities for placemtnt/unpaid internships eith their marketing or styling departments , but unfortunaley had no responce.
SElse’s G uy omebody
Somebody Else’s Guy is an independent UK label focused on sustainability and individuality. The brand specialises in creating gender-neutral statement pieces made from upcycled and repurposed clothing. Each item is unique, designed with a bold and unconventional aesthetic, reflecting the brand’s commitment to eco-conscious fashion and accessible couture.
I came across Somebody Else’s Guy on instagram and love their conseptual style of tailloring and fashion. Their desings and aestheitc allign closeley with my own art style, along with this they are a queer owned business and that felt important to me with the clients they work with and the style of clothing they produce. I reached out via Insagram but had no responce.
BDXY
BDXY is a contemporary lifestyle and apparel brand offering clean, minimalist wardrobe staples. Founded by actor Luke Evans alongside creative partners, the brand takes inspiration from classic menswear and Old Hollywood while incorporating modern sustainability practices. BDXY produces everyday essentials such as T-shirts, knitwear, swimwear, and accessories, all designed with quality craftsmanship and timeless appeal.
I really like BDXY’s take on classic sportswear, I think the classic old hollywood style fits my own aesthetic and with it being founded by a gay welsh actor i feel like i connect closely with the brand. However, once again, after reaching out i ahd no responce.
LWondon ax
Somebody Else’s Guy is an independent UK label focused on sustainability and individuality. The brand specialises in creating gender-neutral statement pieces made from upcycled and repurposed clothing. Each item is unique, designed with a bold and unconventional aesthetic, reflecting the brand’s commitment to eco-conscious fashion and accessible couture.
like with Percival and Bound, Wax London are a classic clean menswear brand that I feel fit my everyday stayle. I have followed them for a while and reached out to see if they were taking unpaid interns for their marketing or stlying teams but had no responce.
Orttu
Orttu is a menswear brand that positions itself around individuality and self-expression. Its collections include knitwear, tailoring, outerwear, swimwear, and accessories, all designed with a focus on quality fabrics and contemporary silhouettes. Orttu frames its clothing as more than fashion — a representation of identity and authenticity — appealing to men who want their wardrobe to reflect personal expression.
I love Orttu, i think the clothes they createe are stunning twints on tailoring and mens fashion. I love how they put a queer spin on all their garments. I reached out to them via thier website and receivcd a responce a few days later saying that they loved my experience and would be happy to pass my details to their styling and marketing departments, unfortunaley i get a responce saying they were unable to take work placements currently.
LChloe aws
After having an industry talk with Chloe Laws, i reached out to her to thank her for her intersting lecture and expressed my intrest in fashion journalism and reporting, to which she respoended that she would be happy to help or answer any questions about the industry. Therefore when it came time to apply for placement I reached out again to see if she knew of any opportunites within the fashion journalism industry. She responded that magazines dont tend to take work placements rather 6 month post graduate internships, however she did say that she would be on the look out for any.
TI he ndustry
The Industry.Fashion is a business-to-business media platform dedicated to the fashion sector. It provides industry news, retail updates, market insights, and coverage of emerging designers and brands. Serving as a resource for professionals across the fashion ecosystem, the platform combines analysis with up-todate reporting to keep its audience informed of developments in the global fashion market.
I was put into cantact with the CEO and founder of The Industry Lauretta Roberts by a mutual friend, initially throgh Linkedin where she expressed she would be happy to talk with me about the potential for a work placemnt, so i immideatley sent her an email, after not hearing back after a few weeks i sent a follow up email but again no responce.
AR vant
P
Avant PR is a UK-based public relations agency specialising in fashion, beauty, and lifestyle brands. The agency offers services such as media outreach, influencer partnerships, press event coordination, and campaign management. Avant PR works with both emerging designers and established labels, focusing on building strong brand visibility and connecting clients with their target audiences through creative communications.
As i wanst having any luck with brands and fashion publications I went to one of my other intrests PR, I googled Fashhion PR agencies in manchester and Avant was the top result, after looking into their brand and what they produced i thought i woruld be a good fit for them. i emailed them staiating my interest but once again had no responce.
HWright E aston udson
Hudson Wright Easton is a creative branding and marketing agency that works with luxury, fashion, and lifestyle clients. Their expertise includes brand strategy, identity development, campaign creation, and digital marketing. The agency positions itself at the intersection of creativity and business, helping clients define their visual and strategic direction in order to compete within high-end markets.
Again, like with Avant, Hudson Wright Easton is an advertising and PR agencey, however their client list and work is more with the luxuray market, where i find myself fitting. I sent them an email however had no responce.
Lucy &
YAk
Lucy & Yak is an independent UK fashion brand recognised for its colourful, playful designs and strong commitment to sustainability. Best known for its signature dungarees, the brand also produces casualwear such as jackets, trousers, and accessories. Lucy & Yak uses organic and recycled fabrics, promotes ethical production practices, and fosters a community-oriented brand culture that resonates with eco-conscious consumers.
I had not heard of Lucy & Yak until they moved into Chester. The brand is not necessarily my personal style or aesthetic, however, on their social media they are very creative and intersting with the content they produce. i thought I might step out of my Luxury comfort zone and see if they had an placements availible. I reached out via instagram, as i was told thats where they communicate most, howere the do mot offer placemnets within their marketing or styling departments.
ChloBo
ChloBo is a British jewellery brand specialising in stackable and mix-and-match designs. Their collections are built around charm bracelets, gemstone jewellery, and symbolic pieces, allowing wearers to create personalised combinations. Positioned between everyday wear and sentimental keepsakes, ChloBo offers jewellery that blends fashion with meaning, appealing to customers who value both style and storytelling.
My fianl option for placemnt was with ChloBo, a brand that i have known about for a while but never thought about working there. but after an Industry talk with Lucy Kershaw, i found that it was a brand that i found really interesting. I emailed Lucy and explained I was looking for a placement within their marketing team and she instantly responded asking me to come in for an interview. I had the interview the week after and was offerd the placemnent there and then.
P lacement O
utcome
Although i got the placement with ChloBo, unfortunaley, logistically i would be unlikelry to complete the required minimum 150 hours with the sart date they gave me. So i applied for the in house placement with the scence and was offered the role of Artistc Director/ Stylist/ Researcher/ Journalist. i am very excited about completing this placement as the style and aestheitc match my own. However, upon Further conversation i have decided that i am not only going to complete my In house placement, but also my placement with ChloBo of my own volition alongside the Scene. Althogh it will be a lot of work I feel that I am gettinmg the best of everthing i wanted from my placements, Art direction, Styling amnd journalism.
SummerResearch
Robbie Spencer
Robbie Spencer is a British stylist and creative director widely recognised for his progressive and experimental approach to fashion. Formerly the Creative Director of Dazed, he has collaborated with many of the industry’s most influential designers, photographers, and publications. His styling often explores the boundaries between art, subculture, and high fashion, blending unconventional silhouettes and textures with strong narrative direction. Spencer’s work is known for its conceptual depth and ability to challenge mainstream aesthetics, positioning him as one of the leading creative voices shaping contemporary fashion imagery.
RI love Robbie spencers use of colour, its always playful and dramatic an di love how even when he intentionally desuatrates a colour pallett its still intentional and makes sense with his narrative. I also love his creative use of layering, similarly with his use of colour the layering is intentional for the story of the shoot and helpes convey his message.
H
unger
M
agazine
Hunger is a biannual fashion and culture magazine launched in 2011 by photographer and director Rankin. The publication covers a wide spectrum of creative industries, including fashion, art, music, film, and social commentary. Known for its bold visual identity, the magazine produces high-impact editorials, innovative fashion shoots, and thought-provoking features that highlight both established names and emerging talent. Hunger also extends its platform digitally, incorporating film, photography, and interactive media, reflecting its commitment to pushing boundaries in creative storytelling and modern publishing.
Responce
I love Hungers use of bold colours and cinematic lighting. i also love the often bold and unique poses that he cover models/star create. I also think that the Biannual nature of the magazine allows them to fully explore the art, stories and culter they are wanting to tell, the images and the articles feel nintentional and direct often mirroing cover images where models use direct gaze to really bring the audience in.
SceneResearch The
TheBreif
Brief – Robbie Spencer Look - Recreation
Recreate a Robbie Spencer–inspired look using the reference images provided. After your studio shoot, select 1 hero image and 4 creative variations for our zine.
Aim: Deliver an editorial spread that feels straight out of Robbie Spencer’s portfolio—bold, experimental, and cohesive.
The Scene, Issue Two: Reconstructing Identity. This work explores the shifting terrain of selfhood, considering how identities may be dismantled, reimagined, and reconstructed through cultural, social, and aesthetic frameworks. In this process, they reveal not only a sophisticated engagement with advanced conceptual ideas but also a creative response that transforms theory into visual form. The result is a body of work that positions image-making as both a site of inquiry and a powerful means of expression.
RIm really excited abiut this breif. after looking a robbie spencers styling work im intrested to know what our refrence images are and how i can translate his look and story into my own style whilst still honoring and refrwencing his original look.
Look1
Look2
This look, styled for AnOther Magazine, features an Alexander McQueen blazer styled with layered shirts and additional garments gathered around the waist, creating a striking visual contrast. The structured tailoring of the blazer sits against the deconstructed, casual layering at the waist, producing a look that references 1980s punk aesthetics while remaining contemporary. The juxtaposition of classic, formal tailoring with unconventional, layered styling creates tension and visual interest, highlighting both the craftsmanship of the blazer and the experimental approach to silhouette and proportion. This contrast adds depth to the outfit and emphasizes the relationship between tradition and rebellion in fashion design.
Exploring this kind of juxtaposition further in research and narrative allows for a deeper understanding of how structured, historical references can be reinterpreted through deconstruction and layering, resulting in looks that feel both familiar and innovative. This approach underscores the potential for blending classic tailoring with experimental styling to create new visual stories in fashion.
Anthony Seklaoui
Anthony Seklaoui is a French-Lebanese photographer and visual artist based in Paris. His work blends documentary, fashion, and fine art, capturing everyday scenes with energy, rhythm, and playfulness.
Seklaoui balances realism with imaginative, cinematic storytelling, creating images that feel both authentic and visually striking.
Seklaoui works across multiple mediums, creating images that deconstruct and shape everyday scenes with rhythm, energy, and a sense of playfulness. His photography captures moments that reflect the present while carrying traces of the past and hinting at the future.
Seklaoui’s work is guided by a search for authenticity, often balancing documentary-style observation with imaginative, daydream-like qualities. His images are full of movement and life, conveying both energy and intention. Some of his influences come from the 1970s and 1980s French film movement known as Cinéma du look.
Seklaoui’s photography reflects these influences in its bold visual storytelling, cinematic composition, and attention to cultural and stylistic detail, creating images that feel both contemporary and timeless. He has collaborated with publications such as Vogue France, i-D, and T: The New York Times Style Magazine, and brands including Jacquemus, JW Anderson, Maison Alaïa, Chanel, and Gucci.
I love Seklaoui’s cinimatic approach to photography. I really want to explore Cinema Du Look. and its style. Along with
A nOther Magazine
AnOther Magazine is a biannual fashion and culture publication that seamlessly blends high fashion with contemporary art and thought-provoking narratives. Established in 2001 by Jefferson Hack, it has become a cornerstone in the world of avant-garde fashion journalism. Under the editorial direction of Susannah Frankel since 2016, the magazine has maintained its commitment to showcasing creativity and innovation.
The publication is renowned for its striking visuals and in-depth features, often collaborating with renowned photographers and stylists to produce content that challenges conventional fashion storytelling. Its pages are a canvas for exploring the intersections of fashion, art, and culture, offering readers a unique perspective on the ever-evolving landscape of style.
AnOther Magazine’s dedication to quality and originality has solidified its reputation as a leading voice in the fashion industry, appealing to those who seek more than just trends but a deeper understanding of the narratives that shape our visual culture.
Penelope
Ternes
Penelope Ternes is a German model born on November 18, 2002. Standing at 178 cm with dark blonde hair and green eyes, she has quickly established herself in the fashion industry. Represented by agencies including Women Management in New York, Paris, Milan, and Los Angeles, as well as Premier Model Management in London and Traffic Models in Barcelona, Ternes has become a sought-after face in both editorial and commercial campaigns.
Her portfolio boasts collaborations with renowned photographers such as Anthony Seklaoui, Joshua Woods, and Karim Sadli. Ternes has graced the pages of prestigious publications like Vogue France, Vogue USA, Harper’s Bazaar Italy, and M Le Monde, showcasing her versatility and ability to embody various styles and narratives.
Notably, she has been featured in campaigns for high-end brands including Saint Laurent, J.W. Anderson, and Gucci, reflecting her growing influence in the fashion world. Her work is characterized by a blend of elegance and modernity, capturing the essence of contemporary fashion aesthetics. Her collaborations with photographers like Anthony Seklaoui and stylists such as Robbie Spencer showcase her versatility, effortlessly transitioning between avant-garde compositions and classic high-fashion narratives. Whether captured in the ethereal lighting of editorial spreads or the dynamic energy of runway shows, Ternes’ presence is both commanding and introspective, making her a compelling figure in contemporary fashion.
NellKalonji
Nell Kalonji is a London-based stylist celebrated for her distinctive ability to blend emotional resonance with contemporary fashion. Her work navigates between the romantic and the edgy, pairing designer pieces from labels like Simone Rocha and Molly Goddard with streetwear-inspired or urban styles from brands such as Vaquera.
Kalonji’s aesthetic is deeply informed by her multicultural background and early life experiences in Austria, fostering a style that combines boyish sensibilities with feminine, almost ethereal, touches. She began her career with an internship at Dazed magazine, worked closely with stylist Katie Shillingford, and has held editorial positions including editor-at-large at AnOther. Beyond her editorial work, Kalonji co-founded the Rubric Initiative, a platform dedicated to promoting diversity and visibility in the fashion industry. Her styling is noted for creating narratives that feel both personal and cinematic, making her one of the most influential voices in contemporary fashion styling.
Rankin
Rankin, born John Rankin Waddell in 1966 in Scotland, is a photographer and director known for his dynamic approach to both portraiture and fashion photography. Co-founding the influential magazine Dazed & Confused in 1991, he became a central figure in shaping British visual culture and fashion editorial.
Rankin’s work spans high-gloss celebrity portraiture, fashion campaigns, and documentary-style projects. He is recognized for capturing both perfection and authenticity in his subjects, whether photographing iconic figures like Kate Moss, Madonna, or Queen Elizabeth II, or celebrating ‘real women’ in commercial campaigns. His images often balance polished aesthetics with emotional depth, combining glamour, edge, and approachability in a way that is immediately recognizable. Rankin’s versatility and bold creative vision have cemented his status as a leading contemporary photographer.
7 2 Magazine
72 Magazine is a biannual fashion publication founded by Edward and Akua Enninful, designed to spotlight established fashion icons while amplifying emerging talent. Launched in September 2025, the magazine positions itself as a platform for high-profile storytelling that also interrogates contemporary fashion culture.
The magazine’s debut issue featured Julia Roberts on the cover, photographed by Craig McDean and styled by Elizabeth Stewart, demonstrating its commitment to creating visually arresting narratives. 72 Magazine combines editorial photography, in-depth features, and cultural commentary, presenting fashion as both art and social discourse. Its content reflects a careful curation of style, creativity, and influential voices, aiming to balance accessibility with avant-garde sensibility.
C inema Look Du
Cinéma du Look is a French film movement that emerged in the 1980s and 1990s, emphasizing style, spectacle, and pop culture over conventional narrative. Directors such as Luc Besson, Jean-Jacques Beineix, and Leos Carax pioneered the movement, blending elements of thrillers, science fiction, and music video aesthetics. The movement arose as a reaction against the French New Wave, prioritizing visual flair and contemporary cultural commentary. Films often feature striking compositions, bold colors, and dynamic cinematography, alongside themes of rebellion, youthful alienation, and societal critique. Cinéma du Look is recognized for its influence on fashion, photography, and visual culture, inspiring editorial aesthetics that emphasize mood, character, and the interplay of light and composition.
iscreet of the The
DCharm Bourgeoisie
Directed by Luis Buñuel, The Discreet Charm of the Bourgeoisie is a surrealist satire exploring the rituals, pretensions, and contradictions of the middle class. The narrative follows six friends whose attempts to share a meal together are continually interrupted by absurd and dreamlike events, blending the mundane with the surreal.
Buñuel’s film is marked by its clever use of humor, dream logic, and social critique, offering a layered commentary on bourgeois values and societal hypocrisy. Visually, the film combines realism with the fantastical, creating an unsettling yet elegant atmosphere that challenges audience expectations. The work won the Academy Award for Best Foreign Language Film and the BAFTA Award for Best Original Screenplay, and it remains a cornerstone of cinematic studies for its innovative narrative techniques and cultural resonance.
MarleneDietrich
Marlene Dietrich (1901–1992) was a German-American actress, singer, and fashion icon whose style transcended her era. She is best remembered for her bold androgynous looks, frequently wearing tailored suits, wide-brimmed hats, and tuxedo-inspired ensembles. Dietrich’s approach challenged traditional gender norms, blending masculinity and femininity in a way that was both sophisticated and provocative. Her use of clean lines, structured shoulders, and elongated silhouettes created a commanding presence on screen and in public appearances. Dietrich’s legacy in fashion lies not only in her glamour but in her pioneering ability to use tailoring and silhouette as tools of self-expression and empowerment.
Madonna 80’S
Madonna’s 1980s style was transformative, merging streetwear, punk influences, and high-fashion elements into a distinct, globally recognizable identity. She popularized layered accessories, lace, and bold, statement-making costumes that balanced rebellion with playfulness. Her collaboration with Jean Paul Gaultier was particularly iconic; the cone bra corset and corseted tops became symbols of fearless self-expression, combining sexuality, theatricality, and avant-garde design. Gaultier’s sculptural tailoring enhanced Madonna’s performances, turning garments into performative objects and elevating her visual identity. Through this collaboration, Madonna and Gaultier redefined the relationship between pop culture and fashion, showing how tailoring and structure could become tools of narrative and spectacle.
Mugler
Thierry Mugler’s designs are defined by precise, architectural tailoring that emphasizes exaggerated silhouettes and bold proportions. Broad shoulders, nipped-in waists, and sharply sculpted lines create dramatic hourglass figures, combining strength with elegance. Mugler’s approach often blurs the line between fashion and costume, making each garment an intentional statement of confidence and power. His tailoring celebrates the body while imposing structure, and his work continues to inspire contemporary designers exploring exaggerated shapes and high-impact presentation.
J ean Paul G aultier
Jean Paul Gaultier’s tailoring is innovative, theatrical, and often experimental. Known for mixing masculine and feminine codes, he frequently integrates corsetry, unconventional layering, and exaggerated proportions into structured garments. Gaultier’s work pushes traditional tailoring into the realm of conceptual design, creating pieces that are both visually striking and narrative-driven. He redefines silhouette through playfulness and subversion, turning each garment into an exploration of identity, rebellion, and visual storytelling.
A lexander Mc Queen
Alexander McQueen’s tailoring was meticulous and precise. His garments are renowned for their dramatic, sculptural lines, sharply defined shoulders, and expertly cinched waists. McQueen often combined technical mastery with theatrical storytelling, integrating historical references, fantasy, and innovation into structured pieces. His approach transforms tailoring into an art form, creating silhouettes that are both physically and emotionally impactful. McQueen’s legacy lies in his ability to fuse craftsmanship with narrative, making each tailored piece a visual and conceptual statement.
M odel Casting
Androgynous Models
Androgynous models occupy a vital space in fashion, blurring the boundaries between masculine and feminine aesthetics. Their look often emphasizes ambiguity—sharp cheekbones, lean frames, and striking features that adapt fluidly across men’s and women’s collections. Figures such as Andreja Pejić, Stav Strashko, and Rain Dove have challenged industry conventions by embracing this duality, expanding the possibilities of representation on runways and in campaigns. Androgynous models are frequently associated with avant-garde designers who value their ability to embody fluidity, transformation, and rebellion against traditional gender codes. Their presence has become integral to contemporary fashion, reflecting broader cultural conversations around identity and self-expression.
E rin O’connor
Erin O’Connor is a British model celebrated for her statuesque height, striking bone structure, and commanding runway presence. Rising to prominence in the 1990s, O’Connor became synonymous with high fashion’s embrace of unconventional beauty. Her elongated frame and sculptural elegance made her a muse for designers such as Alexander McQueen and John Galliano, who valued her ability to embody both drama and precision in clothing. Beyond the runway, O’Connor is known for her versatility in editorial work, where her expressive poses and sharp features have been used to create images that feel timeless, bold, and often architectural in their composition.
KristenMcmenamy
Kristen McMenamy is an American model whose career spans from the 1980s to the present, defined by her daring reinventions and distinctive, unconventional look. Originally breaking away from the beauty norms of her era, McMenamy’s cropped hair, striking features, and willingness to embrace androgyny made her a defining figure in the fashion industry. She became a muse to Karl Lagerfeld, Helmut Lang, and Valentino, embodying the idea of the model as chameleon. Her work frequently challenges traditional ideals of femininity, making her one of fashion’s most influential and transformative figures. McMenamy’s enduring relevance highlights her ability to adapt to shifting aesthetics while maintaining a sense of individuality and edge.
Coco
Rocha
Coco Rocha, a Canadian model, is best known for her dynamic posing and theatrical presence in front of the camera. Rising to fame in the mid-2000s, Rocha quickly earned a reputation as a “model’s model” for her ability to shift through poses with the precision of a dancer. Her angular features, expressive gestures, and dramatic movements bring a performative quality to editorial and runway work. She has worked with major designers including Jean Paul Gaultier, Zac Posen, and Stella McCartney, often adding a sense of energy and storytelling to the garments she wears. Rocha’s unique approach to modeling redefined the role of expression and movement in fashion imagery.
FinalNarrative
Story
i want the narrative of this shoot to highlight the juxtoposition between the clean classic look of the balzer and the undone, grunge of the shirts. i want to show my model porgressing from the clean cut into the final punky image as the hero image.
Make up Inspiration
H air I
nspiration
P osing Inspiration
S treet Casting
H
eadshots Test Posing
H eadshots Test Posing
With the headshots and test shoot, I wanted to see how the models worked and felt infront of the camera. I gave them poses that were a bit more outlandish and editorial than I might use in the final shoot as this would test how they felt amnd reacted.
M odel Casting Final
RThe Fianl model we chose was Roxie. We felt that her ease and comfort in front of the camera was ideal and her willingness to do more awkward posing was helpful. We also felt that her look was a perfect fit for the shoot and end image.
oxie
Styling
I nitial Idea
Although i love this initial concept for the shoot, starting with this 80s Madonna inspired look, transitioning into the original hero image. I feel like this was not working for a few reasons, i felt that he narrative I was trying to convey was too complicated and was getting lost. I also feel like this look is not in keeping with the 204 brand image, that of Robbie Spencer or The Scene. I am going to further experiment with a more Robbie Spencer look and experiment with a more layered and editorial style.
StylingReflection
After the styling workshop I felt that my original narrative and story was not expressive enough and in line with the image and direction required for the zine therefore, after experimenting with styling I wanted to look at rethinking the expectations we have when wearing clothes how we can subvert and freestyle every day items with new expectations
A rt D
irection
After finding a tiktok about a technique called Light painting, where the image is shot on a very low exposure in a dark room and the model is highlighted by a singular light tracing thier body I felt like this was the perfect art direction for this robbie Spencer inspired shoot. i feel like this also perfectly encapsulatres the theme of this issue of the scene, Reconstructing Identity, as we ar highlighting and almost choosing what we want the viewer to see, like how we choose what we allow people to see of ourselves.
T est Shoot
As the light painting is a new and diffrent technique we wanted to do a test shoot to see how it would work. we loved the outcome of the final images and how the light moved and excentuated the styling aspects.
F inal Photoshoot
When it came to final shoot day and the light paining, we realised there was a lot of room for human error. Along with this we were not shooting in the same studio space or at the same time of day therefore there was more light entering the camera. Although the images have a nice effect they feel slightly less sucessfull than the test shoot.
F inal Photoshoot
As a back up we shot on the single colour backdrops in white and black. this gave a very clean and editorial feeling. I love the images shot on the black backdrop, the feel extreamley edgy and very robbie spencer inspired. I love how eventhough it is shot on black the colour pops and really feels like it could be an image found in Hunger or AnOther Magazine.
FinalImages
H ero
Image Recreation
ReconstructingIdentity A rticle
Identity has never been fixed. It fractures, reforms, and redefines itself with every shift in culture. In Reconstructing Identity, The Scene explores fashion as a space of transformation, where the self becomes both subject and medium.
Inspired by Robbie Spencer’s experimental eye, this issue pulls apart the seams of selfhood to expose what lies beneath. Through layered styling, fragmented silhouettes, and tactile storytelling, the work examines how identity can be dismantled and rebuilt through image.
One look reimagines John Galliano’s Éléments de Sémiologie for Maison Margiela, a collage of torn paper, pinned fabric, and imperfect form. A stapled hat, socks with heels, and raw edges create a fragile kind of beauty, a study in vulnerability and rebirth. Elsewhere, layers build emotional texture; tailoring meets knitwear in deliberate contrast, questioning how we wear expectation itself. Each piece becomes a visual dialogue about the stories our clothes tell, not just how we look, but who we are becoming. In a world of constant reinvention, Reconstructing Identity captures the quiet power of rebuilding the self, one layer at a time.
SCANDIClash
THE Breif
Explore clashing prints, bold stripes, and bright colours. Experiment with layering – think textures, unexpected combinations, and volume. Incorporate upcycling principles by reworking or repurposing existing garments. Design with an Autumn/Winter mood in mind – include gloves, knitwear, and layering pieces to reflect the season. The final styling should feel editorial, suitable for a high - fashion photoshoot.
Produce an editorial photoshoot that captures the essence of a Scandinavian environment, balancing creativity, sustainability, and strong visual identity.
SCANDI Streetwear
Copenhagen streetwear blends clean Scandinavian minimalism with effortless urban edge. Think relaxed tailoring, oversized outerwear, and thoughtful layering in muted neutrals, soft pastels, and tactile fabrics.
Footwear is understated, accessories are functional, and the focus is on composition, texture, and quiet confidence over logos. Key designers like Ganni, Acne, Stine Goya, and Caro Editions define the look, creating modern, gender-neutral, wearable streetwear that feels refined yet effortlessly cool.
COPENHAGEN Fashion Week
Copenhagen Fashion Week is the epicenter of Nordic style, blending minimalism, sustainability, and innovative streetwear with a quiet confidence that feels distinctly Scandinavian. The week showcases a mix of established designers and emerging talents, from Ganni and Holzweiler to Soulland and Stine Goya, highlighting clean tailoring, thoughtful layering, and gender-neutral silhouettes alongside playful prints and experimental textures. It’s not just about the runway; the street style surrounding the shows is equally influential, with attendees embodying tonal dressing, oversized outerwear, bold accessories, and effortless layering that balances form and function. Sustainability, craftsmanship, and understated luxury are key themes, making Copenhagen Fashion Week a global reference for modern, wearable fashion that’s as refined as it is approachable.
TRADITIONALScandinavian
Traditional Scandinavian and Danish clothing was rooted in function, craftsmanship, and a deep connection to nature. Made from wool, linen, and leather, garments were designed for warmth, comfort, and movement through the northern climate. Folk costumes often featured layered silhouettes with hand-embroidered details, woven trims, silver clasps, and distinctive enlarged collars or voluminous sleeves, shapes that balanced practicality with quiet ornamentation. Danish dress in particular leaned toward clean, coastal simplicity, using structured vests, wool skirts, and aprons for utility and understated beauty.
That same philosophy of purposeful design still shapes Scandinavian and Copenhagen fashion today. Modern designers translate the region’s heritage of minimalism, layering, and crafted silhouettes into sleek tailoring, soft tonal palettes, and functional elegance. Even the exaggerated sleeves and statement collars seen in current Scandi collections echo the drama of traditional attire. What once served as protection from the cold now inspires effortless, intelligent style that is timeless, practical, and quietly expressive.
AcneStudios
Founded in 1996 in Stockholm, Sweden by the creative collective ACNE, which stands for “Ambition to Create Novel Expressions.” Acne Studios began by making raw denim jeans with red stitching before evolving into a full luxury ready to wear label for men and women. The brand’s style blends minimalist Scandinavian restraint with avant-garde detail: clean structures, sharp tailoring, but always with a twist through unexpected proportions, bold accessories, and subtle art-culture references. Signature pieces include the Ace or River denim, oversized blazers paired with sneakers, and the “Face” motif collection that adds a playful spin on identity.
GANNI
Ganni was founded in Copenhagen, Denmark in 2000 by gallery owner Frans Truelsen, originally as a cashmere line, and later relaunched in 2009 under Nicolaj and Ditte Reffstrup. The brand’s aesthetic is fresh, playful, and contemporary, combining the ease of Scandi basics with bold prints, bright colours, and a sense of inclusivity. It champions pieces you’ll reach for repeatedly but with personality, like slip dresses over tees, patterned knits, and statement outerwear. Signature signifiers include graphic prints, logo tees, sustainable initiatives such as Ganni Repeat, and a balance of effortless chic and street appeal.
ROLF Ekroth
Founded around 2020 by Finnish designer Rolf Ekroth after graduating from Aalto University in Finland. The brand draws deeply on Finnish heritage, craftsmanship, and nostalgia, filtered through a modern utilitarian and gender-neutral lens. The style is layered, textured, and subtly bold, with oversized jackets inspired by outdoor gear, hand-painted prints, resilient fabrics, and sustainable sourcing. Signatures include utilitarian outerwear, reworked textiles, and a quiet nod to tradition with a wink at youth culture and streetwear.
RAVE RVW
A Stockholm-based upcycling fashion brand founded in 2018 by Josephine Bergqvist and Livia Schück. Rave Review transforms vintage and found materials such as bed linen and blankets into high-concept fashion pieces, merging sustainability with a luxury aesthetic. The style is imaginative and resourceful, using bold remakes, tactile textures, and visible transformations of material. Signature elements include limited-edition pieces, the iconic upcycled coat made from vintage blankets, and graphic designs that proudly highlight their recycled nature.
STINEGoya
Founded in Copenhagen in 2006 by designer Stine Goya after graduating from Central Saint Martins.
The brand is a vivid blend of artistic reference, sculptural silhouettes, and feminine strength grounded in Scandinavian sensibility. Collections rely heavily on custom prints, rich colour stories, and bold forms that invite self-expression. Signature signifiers include bright prints, dramatic shapes, striking accessories, and pieces that feel like wearable art while remaining rooted in everyday wardrobe building.
HOLZWEILER
Launched in 2012 in Oslo, Norway by siblings Susanne and Andreas Holzweiler with Maria Skappel Holzweiler as Creative Director. The style fuses Nordic minimalism with functional design and a strong sense of place, focusing on outerwear, scarves, and knitwear inspired by Scandinavian nature and architecture. Key signatures include unisex silhouettes, sustainable materials, and pieces that feel both laid-back and refined, such as statement coats, layered knits, and accessories with a cultural edge.
CAROEditions
Founded in 2022 by Caroline Bille Brahe in Copenhagen. Caro Editions brings a rebellious yet intuitive Scandinavian energy to fashion, with designs inspired by her decade of experience as a model. The brand creates clothes that real people want to wear daily, with attitude and authenticity. The style is raw, slightly impulsive, and connected, combining immediacy with refined design. Signature elements include bold tailoring with a casual twist, accessible fine-fashion energy, and a freshness that speaks to younger Scandi voices.
HELSA Studios
Launched in 2022 by Swedish model-turned-designer Elsa Hosk, Helsa Studio is a love letter to Scandinavia, embodying simplicity, comfort, and timeless minimalism. The label focuses on wardrobe essentials built to last, with clean lines, high-quality fabrics, and a relaxed approach to luxury. Key signifiers include muted palettes inspired by nature, elevated staples that fit seamlessly into everyday life, and a quietly confident aesthetic that whispers rather than shouts.
ELSAHosk
Elsa Hosk is a Swedish model born in Stockholm in 1988. She began modelling as a teenager, eventually becoming a renowned face in high fashion campaigns and runway shows. Her personal style blends Scandinavian minimalism with street-ready ease. She often favours oversized shirts, vintage straight-leg jeans, crisp tailoring, and relaxed silhouettes. In relation to Copenhagen and Scandi style, Elsa brings the Nordic foundation of clean lines and understated colour, then adds a subtle energy of effortless street life and relaxed luxury, making her looks feel both elevated and wearable.
BABBETTVan Luijk
Babette van Luijk is a fashion influencer based in The Hague recognised for her engaging street style and presence at fashion events such as Copenhagen Fashion Week. Her style is vibrant, playful, and unapologetically expressive. She often opts for unexpected colour combinations, bold outerwear, and fun layering. Within the context of Scandi style, she takes the neutral baseline and turns it up. She respects the Scandinavian penchant for simplicity but injects joy, personality, and boldness, showing how the Scandi aesthetic can be creative and vibrant rather than strictly muted.
SIMONE Henneberg
Simone Henneberg is a model and fashion professional whose presence is noted in the Danish and Scandinavian scene. Her style leans into the modern Scandi wardrobe, featuring tailored pieces, crisp silhouettes, and refined layering. She embodies the idea of effortless polish, translating the Copenhagen and Scandi principle of “look designed but relaxed,” where garments feel intentional yet comfortable, smart yet lived in.
LYNNYaeger
Lynn Yaeger is an American fashion journalist and editor known as a distinctive style icon in her own right. Her personal style is bold and eccentric, often layering textures, mixing vintage and modern, and playing with volume and statement outerwear. She may not be Scandinavian by origin, but her approach aligns with a maximalist take on the Scandi minimal foundation. She reminds us that the Scandi baseline of clean silhouettes, quality materials, and thoughtful proportions can act as a launch point for highly personal and expressive dressing. Her work and presence bring a creative and intellectual dimension to style that resonates with the Copenhagen streetwear ethos of design intelligence meeting self-expression.
FrancescaPerks
Francesca Perks is a UK-based influencer known for her personal style and fashion content online. Her feed shows an interest in print, pattern-mixing and a confident sense of self. Francesca brings energy and individuality to her posts, often combining streetwear or casual pieces with elevated touches, finishing the look with strong accessories or layered styling. In terms of the Copenhagen / Scandi fashion aesthetic, she offers an interesting bridge: she retains a grounded, wearable approach rooted in everyday styling while introducing colour, texture and statement details that echo the more expressive side of Scandi culture. Her wardrobe demonstrates how you can start from a minimalist baseline and build in personality whilst staying fresh and modern.
RESEARCHReflection
After looking at all of my research, I have decided that I want to go with a more maximalist approach to the Scandi streetwear style as I feel that this best reflects the direction of the magazine and the direction that Copenhagen and Scandi Street style is moving towards. I want to stay true to traditional Scandinavian Street style with this modern twist therefore I want my look to be: Confident, effortless, and elevated. I want it to be based in Copenhagen’s clean, functional aesthetic but with personality. I want to blend structured minimalism with bold self-expression. Tailoring and playful proportions, tonal dressing with unexpected pops of colour, and functionality alongside creativity.
STYLING Croaqui
STYLING Croaqui
POSING Inspiration
HAIR Inspiration
MAKEUP Inspiration
ART Direction
LIGHTINGDirection
With the lighting for this shoot, we wanted to keep it really bright with high contrast. This will make the garments and styling pop as well as highlighting the contrast in texture, print, colour and fabric, and on a more practicle level, it makes it easire for the post-production team to cut out the model and follow the art direction.
MODEL Casting
After a second street casting, we found Niamh. I feel like she perfectly fints the Scandi image and has a resembalance to one of my research and style refrences Babette Van Lujik. Infront of the camera Niamh was comfortable, confident and easy to direct.
STYLING Workshop
FINAL Styling
After the Styling workshop i wanted to take inaspiration from a look worn by influencer Babette Van Lujik. i wanted to have the idea of an asymetric skirt layered over jeans. I also wanted to refrence the traditional Scandinavian dress with a high collar and voluminious sleeves, along with the head scarf. I also wanted to thorow in a bit of the unexpected, instead of placijng the earings in the ears i placed them on the top corner of the skirt to create a bit more visual intrest.
FINAL Photoshoot
I am extreamly pleased with how the final shoot went for this. I love how the colours are so bright and saturated. i love how Niamh perfectly encapsualated the vibe and energy of the scandinavian streetwear.
EDITINGExperiments
In order to accuratley convey the art direction to the post-production team, I explaned that the bakcground colour used agaisnt the model should be opposite on the coulour wheel from one of the main coulors in the look portrayed for example i have styled a green skirt and a purple shirt so either a red or a yellow brackroung would make the coulour pop in the way that I intended.
ExperimentsEDITING
I like the imapact this experiment has however, i feel like the amount of blue tones is overrwhelming and disstracting and it isnt complimentery to the styling.
With this experiment i love the effect that overlaying the tulips has, it feels like a projection. however it is againg very distacting to the look and you struggle to see the look itself.
FINALImages
SCANDI Article
Where minimalism meets maximalism, and quiet design collides with colour, print, and personality. The Scandi Clash explores how Copenhagen’s new wave of designers and street style stars are rewriting the Nordic fashion rulebook. Scandinavian fashion has long been defined by its quiet confidence, a design language built on simplicity, craftsmanship, and function. But that calm exterior has started to crack open, revealing a vibrant new identity beneath the surface. What was once defined by clean lines and muted tones is now clashing with colour, texture, and experimentation, led by the streets and studios of Copenhagen. The city has become the creative core of a new Scandi wave, one that celebrates individuality, sustainability, and a sense of play. This evolution is rooted in tradition. From the enlarged collars and voluminous sleeves of historical dress to the natural fabrics and practicality of Nordic life, Scandinavian fashion has always balanced beauty with purpose. Today, those same instincts translate into expressive silhouettes, artful layering, and a conscious approach to creation. Designers like Ganni, Stine Goya, and Acne Studios capture this modern tension, blending structure with softness and restraint with rebellion. Copenhagen’s influence continues to expand globally, not only through its aesthetics but its attitude. It is fashion with purpose, made to be lived in. The Scandi Clash is more than a trend; it is a movement redefining what Nordic fashion means.