References
Fast Fashion
earth org (2025) Fast fashions detrimental effect on the environment Retrieved from https://earth.org/fast-fashions-detrimental-effect-on-the-environment/ wwf.org.uk. (2025). Myfootprint: challenges: fast fashion disaster. Retrieved from https://wwwwwf org uk/myfootprint/challenges/fast-fashion-disaster environment upenn edu (2025) News events: news: fast fashion Retrieved from https://environment.upenn.edu/news-events/news/fast-fashion britannica com (2025) Art: fast fashion Retrieved from https://wwwbritannica com/art/fast-fashion oceangeneration org (2025) The history of fast fashion Retrieved from https://oceangeneration.org/the-history-of-fast-fashion/ ethicalconsumerorg (2025) Fashion clothing: what fast fashion why it problem Retrieved from https://wwwethicalconsumerorg/fashion-clothing/what-fast-fashion-why-it-problem# oxfam.org.uk. (2025). Oxfam in action: oxfam blog: new shocking facts about the impact of fast fashion on our climate. Retrieved from https://wwwoxfam org uk/oxfam-in-action/oxfam-blog/new-shocking-facts-about-the-impactof-fast-fashion-on-our-climate/ sustainabledundee.co.uk. (2025). Home lifestyle: fast fashion. Retrieved from https://wwwsustainabledundee co uk/home-lifestyle/fast-fashion thegoodtrade com (2025) Features: what is fast fashion Retrieved from https://wwwthegoodtrade com/features/what-is-fast-fashion/ vogue.co.uk. (2025). Article: what is fast fashion. Retrieved from https://wwwvogue co uk/article/what-is-fast-fashion sanchiconnect com (2025) Future of artificial intelligence in the fast fashion industry Retrieved from https://sanchiconnect com/future-of-artificial-intelligence-in-the-fast-fashion-industry/
Gen Alpha
hypefyai (2025) Blog: 5 influencer marketing trends you cant ignore in 2025 Retrieved from https://hypefyai/blog/5-influencer-marketing-trends-you-cant-ignore-in-2025 hypefy.ai. (2025). Blog: influencer marketing trends 2025. Retrieved from https://hypefy.ai/blog/influencer-marketing-trends-2025 izea com (2025) Resources: the top gen alpha influencers Retrieved from https://izea com/resources/the-top-gen-alpha-influencers/ goodonyou.eco. (2025). Generation alpha end of fast fashion. Retrieved from https://goodonyou eco/generation-alpha-end-of-fast-fashion/ statista com (2025) Statistics: most popular brand categories for gen alpha in uk Retrieved from https://www.statista.com/statistics/1546585/most-popular-brand-categories-for-gen-alpha-in-
uk/ sociallypowerful.com. (2025). Post: gen alpha fashion. Retrieved from https://sociallypowerful.com/post/gen-alpha-fashion sourcingjournal com (2025) Denim: denim business: what brands need to know gen alpha digital fashion inclusivity pacsun roblox Retrieved from https://sourcingjournal.com/denim/denim-business/what-brands-need-to-know-gen-alpha-dig ital-fashion-inclusivity-pacsun-roblox-442093/ creativeboom com (2025) Insight: 10 things creatives need to know about gen alpha Retrieved from https://www.creativeboom.com/insight/10-things-creatives-need-to-know-about-gen-alpha/ uk themedialeadercom (2025) Why the gen a generation is consuming music so differently Retrieved from https://uk.themedialeader.com/why-the-gen-a-generation-is-consuming-music-so-differently/ nbcnews com (2025) Tech: social media: gen alpha influencers parents face backlash Retrieved from https://wwwnbcnews com/tech/social-media/gen-alpha-influencers-parents-face-backlash-rc na136650
Trend Forecasting
businessoffashion.com. (2025). Articles: marketing pr: the life cycle of a viral fashion trend. Retrieved from https://wwwbusinessoffashion com/articles/marketing-pr/the-life-cycle-of-a-viral-fashion-tren d/ vice com (2025) En article: how the 20 year trend cycle collapsed Retrieved from https://wwwvice com/en/article/how-the-20-year-trend-cycle-collapsed/ mintel com (2025) Press centre: mintel 2030 global consumer trends Retrieved from https://www.mintel.com/press-centre/mintel-2030-global-consumer-trends/ mckinseycom (2025) Featured insights: the next normal: 2030s Retrieved from https://wwwmckinseycom/featured-insights/the-next-normal/2030s mckinsey.com. (2025). Featured insights: the next normal: fashion. Retrieved from https://www.mckinsey.com/featured-insights/the-next-normal/fashion mckinseycom (2025) Featured insights: the next normal: video entertainment Retrieved from https://wwwmckinseycom/featured-insights/the-next-normal/video-entertainment mckinsey.com. (2025). Featured insights: the next normal: wellness. Retrieved from https://wwwmckinseycom/featured-insights/the-next-normal/wellness mckinseycom (2025) Featured insights: the next normal: shopping Retrieved from https://wwwmckinseycom/featured-insights/the-next-normal/shopping byrdie.com. (2025). 2010s fashion trends 8418803. Retrieved from https://wwwbyrdie com/2010s-fashion-trends-8418803 hernthem com (2025) Retro futurism fashion trend Retrieved from https://hernthem.com/retro-futurism-fashion-trend/ becauseofmarketing com (2025) What ai means for marketing Retrieved from https://becauseofmarketing com/what-ai-means-for-marketing/ vice com (2025) En article: how the 20 year trend cycle collapsed Retrieved from https://www.vice.com/en/article/how-the-20-year-trend-cycle-collapsed/
wgsn com (2025) Fashion article: 66c8ed524cc0cd79cf7d43aa Retrieved from https://www.wgsn.com/fashion/article/66c8ed524cc0cd79cf7d43aa wgsn.com. (2025). Fashion article: 680b7300da3615de011b673f. Retrieved from https://wwwwgsn com/fashion/article/680b7300da3615de011b673f pantone com (2025) Fashion color trend report Retrieved from https://www.pantone.com/uk/en/fashion-color-trend-report
Social Media Platforms
ceek.co.uk. (2025). Marketing to gen alpha. Retrieved from https://ceek co uk/marketing-to-gen-alpha/ ceek co uk (2025) Upcoming social media platforms Retrieved from https://ceek.co.uk/upcoming-social-media-platforms/
Brands
curiouslyconscious.com. (2025). 2022 09 is anthropologie fast fashion brand.html. Retrieved from https://wwwcuriouslyconscious com/2022/09/is-anthropologie-fast-fashion-brand html/ goodonyou eco (2025) How ethical is anthropologie Retrieved from https://goodonyou eco/how-ethical-is-anthropologie/ goodonyou.eco. (2025). How ethical is urban outfitters. Retrieved from https://goodonyou eco/how-ethical-is-urban-outfitters/ urbanoutfitters com (2025) Our impact Retrieved from https://www.urbanoutfitters.com/our-impact directorygoodonyou eco (2025) Brand: urban outfitters Retrieved from https://directorygoodonyou eco/brand/urban-outfitters# brands thecommons earth (2025) Brand rating: 193: abercrombie & fitch Retrieved from https://brands.thecommons.earth/brand-rating/193/abercrombie-%26-fitch directorygoodonyou eco (2025) Brand: abercrombie and fitch Retrieved from https://directorygoodonyou eco/brand/abercrombie-and-fitch curiouslyconscious.com. (2025). 2021 10 is abercrombie fitch fast fashion brand.html. Retrieved from https://wwwcuriouslyconscious com/2021/10/is-abercrombie-fitch-fast-fashion-brand html/