C A M P A I G N T I T L E S
Re:Fit
Tone: Techy, modern, feels like an email subject
line or software update
Vibe: Reframing identity through fit, resetting or refining your look
Tagline Ideas:
“Your fit, reimagined.”
“A new message in style.”
“Re:You. Re:Now.”
A&Future
Tone: Elevated, legacy-driven, timeless but
forward
Vibe: Emphasizes the ampersand as a bridge,
Abercrombie’s heritage + Doji’s innovation
Tagline Ideas:
“The future fits you.”
“Past and next, together.”
“Where timeless meets tech.”
L O G O D E S I G N S
S T O R Y B O A R D S
1 2
Tone Clean warm,empowering
Platform InstagramReels/TikTok
Length:~20seconds
Scene1 OpeningShot
AgirlopenstheAbercrombieapponherphone whilesippingcoffeeinhersoftlylitbedroom UImockupappears “TryonwithyourAvatar (PoweredbyDoji)”
Awarmindie-folktrackbegins.
Scene2 AvatarReveal
ThescreentransformsintoherDojiavatarwearing theA&Foutfitshe’sbeenbrowsing
Smoothtransitionshowsdifferentposes (standing twirling,walking)
Minimalistwhite/greybackground Doji
aesthetic
Scene3 IRLCrossover
Matchcut:Realgirlputsontheoutfitinhermirror
Sameposeastheavatar.Cleanlightinglike Abercrombielookbooks
Scene4 SocialPrompt
Shesnapsaselfie,addssticker
“#LooksLikeMeAF”
Overlaytext “Seeitonyou.Beforeyoubuy.”
Tone:Snappy,upbeat,TikTok-native
Platform:TikTok/IGReels
Length:~15seconds
Scene1 TikTokChallengeVibe
Splitscreen:Left=realperson,Right=Dojiavatar.
Voiceover “MyAIpickedmyfit Let’sseeifitworks IRL…”
Scene2 AvatarMontage
AvatarscrollsthroughafewA&Fpiecesquickly cool confidentmusicdrop.
Stopsonaminidressoroversizedhoodie.Quick animated“TryOn”tap
Scene3 Try-OnReveal
Creatormatchestheavatar’slookwiththeexact outfitIRL
Syncdancingorside-by-sidemirrorcheck.
Textoverlay “Rated:10/10 ✨”
Scene4 CalltoAction
FinalscreenshowsA&FappmockupwiththeTryOnfeature
Tagline “Yourstyle.Yoursize.Youravatar.”
3
4
Tone:Stylish,confident,sleek
Length: 18sec
Platform:InstagramReels,TikTok
Scene1 ScrollShot
POVshot:scrollingthroughA&Fapp → tapson“WideLegTrousers.”
Overlayprompt:“Wonderinghowthiswouldlook?”
Scene2 AvatarMoment
Dojiavatarappearsintheexactlook,standing confidentlywithcleanwhitebackground
Softwhooshsoundasitswapsbetween2–3outfit colorways
Scene3—IRLSyncCut
Creatorentersframewearingthesametrousersand topIRL
Lightbounces,goldenhourglow(Abercrombievibe)
Textoverlay:“This?Itssome”
Scene4 CalltoAction
Subtlezoom-inonappscreen:“Tryitonyouravatar”
Hashtag:#TryYouOn
Tone: Quick, empowering, upbeat
Length: ~15 sec
Platform: TikTok trend format
Scene 1 Talking to Camera
Creator: “I never know what actually fits me…until this.”
Pulls out phone, opens A&F app with Doji try-on.
Scene 2 Instant Outfit Swipe
Doji avatar tries on 3 outfits in rapid succession, like a quick outfit change challenge.
Music: upbeat, fashion-themed trend audio.
Scene 3 — IRL Transition
Snap transition to creator in one of the outfits.
Overlay: “I didn’t guess. I saw.”
Scene 4 Outro
App screen CTA with “Try It On Me (powered by Doji)”
Hashtag flash: #OneClickConfidence
C A M P A I G N R O L L O U T
Approach: The
clothes aren’t
the focus — you are. Through AI-enhanced styling,
A&Future
empowers Gen Alpha to explore their emotional, evolving identity with digital-first self-expression.
Phase 1
Weeks 1–2 | Vulnerability & Anticipation
Objective: Invite followers to reflect on their current style and identity. Set the emotional tone for the campaign.
Tactics:
TikTok/IG Stories Creator Prompt:
“What’s your relationship with your style right now?”
Creators record 15–30 second selfie videos talking honestly about how they feel about fashion, fit, or identity.
Unfiltered Photo Dump Trend:
Gen Alpha-style messy moodboards or lo-fi carousels. Caption: “This is what my style feels like right now.”
Teaser Reels:
Glitchy visuals of avatar silhouettes building slowly, with lines like “I didn’t think I’d see myself this way…”
Soft Launch Moodboard Shares: Influencers screenshot their Doji “style prompt” input with a 3–5 image Pinterest collage or video swipe to explain it.
Soundtrack Vibe: Lo-fi beats, soft hyperpop edits, voiceovers
Phase2
Weeks 3–5 | Try-On + AI Twin Reveal
Objective: Maximize engagement with the tech while staying grounded in raw, personal storytelling.
Tactics:
Try-On & Fit Reveal Reels (Required Deliverable)
Caption: “This is the look my avatar styled. I would’ve never picked it but maybe it’s me?”
Encourage creators to film IRL try-ons beside their avatar in the same outfit, with emotional narration.
TikTok Format: “This outfit surprised me”
First frame: AI-generated avatar look
Second frame: IRL attempt to match it
Third frame: Creator voiceover sharing how it made them feel
UGC CTA: #TheFitIsYou
Invite followers to post their own digital vs. IRL fits. Ask: “What did your avatar teach you about your style?”
Creator Captions to Inspire:
“Turns out my AI twin gets me.”
“Classic cuts, unexpected confidence.”
“This isn’t what I thought I looked good in.
But now I see it.”
Phase3
Weeks6–8|EmotionalEmpowerment+
Exploration
Objective:Deepencampaignmessagearound confidence,fluidity,andevolvingself-image.
Tactics:
TikTok/InstagramReelsFormat:“I’m DressingFor ” 3-dayoutfitdiaryseries.Eachday includesanewmoodorintention:
Day1:“I’mdressingforsoft confidence”
Day2:“I’mdressingtofeelpowerful butgentle”
Day3:“I’mdressinglikemydigital twin”
RawVlog/VoiceNoteStories: UnfilterediPhonestorieswherecreators narratethoughtsaboutfit,identity,or bodyperceptionwhiletryingonpieces.
Duet/Split-ScreenChallenge: Encouragecreatorsanduserstostitch theiravatarstylewithareal-worldtry-on —showboth,withzerofilters.
PinterestBoards: “MyEvolvingStyle”creatorboardswith DojiavatarlooksandIRLmirrorselfies embedA&Futurepiecesthroughout
Phase4
Weeks 9–10 | Legacy & Reflection
Objective: Celebrate what users discovered about themselves. Position the campaign as more than a trend — it’s an identity moment.
Tactics:
Recap Reels:
Use the format “3 outfits that changed how I see myself”
Show AI avatar, IRL fit, and a reflective caption.
Creator Caption Format:
“I found confidence in a silhouette I’d never even imagined.”
“I don’t need to look like everyone else I just need to feel like me.”
Static Highlights & Collage Posts: Avatar headshot, mirror pic, and first campaign post side-by-side. Caption: “The fit is me now.”
Final CTA:
“Style is personal. Try it your way with your AI twin in the Doji app.” Add pop-up event invites and app download link.