Company Profile Story 02
Pillars
Values & Vision 06
Mission 08
Communication driver Market Segment & Offer 10
Brand Division homemotion 16
Bizzotto 22
Yes everyday 28
Bi.Trade 32
Digital Interface Tools 34
Headquarters, Warehouse & Distribution 36
From Local Craftsmanship to a Global Vision
Bizzotto’s story begins with the intuition and entrepreneurial spirit of its founder, Andrea Bizzotto, and unfolds along a thread that has remained constant over time: weaving.
A weaving of materials, artisanal expertise and, above all, authentic relationships with suppliers, customers and partners. More than a metaphor, weaving defines how we think, work and build lasting relationships, and continues to shape the company’s identity today. In 1946, in Cartigliano, a small town south of Bassano del Grappa along the banks of the Brenta River, Andrea Bizzotto established his business. Italy had just emerged from the war, and agriculture, craftsmanship and trade were gradually returning to normal. In Veneto, as in many other regions, craftsmanship offered practical responses to everyday needs, relying largely on locally available raw materials.
Along the Brenta and Piave rivers, willow was gathered to create baskets and items for domestic and agricultural use. In the Marostica area, straw was crafted into bags and hats, while corn leaves were used to make sturdy “cartoccio” bags. Rattan, imported from Indonesia, fuelled a flourishing furniture district in Conegliano, producing home and garden furniture, cradles and accessories. Marsh grass was traditionally used to weave chair seats.
From this rich heritage of expertise emerged Bizzotto’s first assortment: wicker products, small reed furnishings and accessories crafted by dozens of carefully selected local artisans and distributed to retailers throughout Veneto. From the outset, quality, attention to materials and respect for craftsmanship defined the company.
The model proved both solid and successful. Year after year, the business expanded, gradually extending both its sourcing network and its reference markets. By the 1960s, Bizzotto was present across the main markets of Northern and Central Italy, while sourcing began extending beyond national borders, with the first collaborations in the former Yugoslavia.
A new and decisive phase began in the 1970s with the arrival of Andrea’s son, Agostino. The search for new manufacturing opportunities moved further east: Poland, Hungary and Romania became key sourcing areas, offering significant manufacturing potential and compensating for the gradual decline of Italian artisanal production. Guided by curiosity and long-term vision, this path naturally led to the Far East. The first trip to China in 1976 marked a turning point. It opened the way to a completely new phase of development, followed in subsequent years by expansion into Vietnam, Indonesia and the Philippines. New materials, contemporary aesthetics and international influences enriched the collections, broadening Bizzotto’s design language and strengthening its global presence.
Today, the company operates internationally, collaborating with hundreds of suppliers across multiple countries, primarily in the Far East, and serving thousands of customers throughout Italy and Europe. Its offering is structured into three brand divisions: Bizzotto, Homemotion and Yes Everyday, each designed to address distinct needs and target audiences, while consistently placing accessible design at the core.
Now led by the third generation, the company continues its growth journey with a forward-looking vision, while remaining firmly rooted in its origins. For over eighty years, continuous research, international openness and a genuine passion for design have remained the pillars of a story that continues to blend tradition and innovation.
A Contemporary Story.
The company is run by the Bizzotto family, inspired by a principle of generational continuity that combines experience and new perspectives.
Agostino Bizzotto, the son of the founder, is the acting CEO. He has played a pivotal role in the growth of the company and is the guardian of the values underlying the company’s development over the course of eighty years. Working alongside him is Arianna Bizzotto, the Event & Showroom Director. She coordinates the organisation and management of the exhibition spaces, focusing on operational efficiency and a consistent experience of the product.
Then there is Andrea Bizzotto, Head of Product Development. He is responsible for every stage of development of new products, from design to implementation. And Alessandro Bizzotto, the Business Development Manager, whose remit is to develop the business and open it up to new market opportunities. Together, Andrea and Alessandro represent the third generation.
With their disparate yet complementary sets of skills and a shared vision, each of these people continue to run the company in the name of quality, research and innovation.
Andrea Bizzotto Spa combines tradition, innovative design and global cultural inspirations to redefine the concept of living. Each product explores new frontiers of style and quality, transforming the home into a space that is both unique and meaningful.
A home is not just a place in which to live, but also one that can be transformed to express a vision and an identity.
Selection of sources
Fostering collaborations with production companies.
Research and flexibility
Strengthening an identity to stand out from the competition.
Accessible design
Communicating a range in multiple styles that evolves with the study of trends.
The Home Explorer
A company that brings the world to the home, blending tradition and stylistic innovations.
Pioneers of research and travel committed to discovering new geographical and stylistic frontiers and assisting production companies. Evolving brands ready to transform themselves and become recognisable and aspirational, and leaders in interior and exterior design.
Market segments
Outdoor furniture
Indoor furniture
Outdoor and indoor accessories and extras
Christmas decoration
These represent the different product sectors or areas of interest in which brands operate, dividing the offer into distinct categories that meet the specific needs of the market. These segments are aimed at satisfying different targets, each with its own traits, requirements and tastes. Market segments help to position products more strategically, leveraging targeted communication, design and features for each group.
Three brands,
brands, one vision.
Live Emotions. Everyday Elegance and Design
Homemotion is dedicated to contemporary indoor and outdoor living. Refined finishes, carefully selected materials, and a thoughtful interpretation of international design trends come together in harmonious balance. Each proposal stems from an ongoing pursuit of quality and attention to detail, with the aim of shaping spaces that express personality, warmth, and refinement. The collection embraces solutions that provide a complete vision for the home and its living spaces, in a continuous dialogue between aesthetics, comfort, and functionality. Clean lines, balanced proportions, and contemporary color palettes define collections designed to endure and adapt naturally to diverse environments. Homemotion speaks to customers who seek modern elegance without sacrificing practicality. It also supports retailers and interior professionals with coordinated, distinctive collections that enhance the living experience, offering reliable solutions designed to respond to the needs of an ever-evolving market.
Live without boundaries.
The company’s historic core, between authenticity and value.
Bizzotto embodies the founder’s legacy and represents the company’s most authentic and traditional heart, preserving a history shaped by passion, experience, and attention to product. A tradition that is continuously renewed over time, giving life to collections capable of interpreting the present without losing their connection to the brand’s original values.
The offering includes furniture and accessories that combine quality, taste, and accessibility, presenting a wide range of solutions spanning indoor environments, outdoor spaces, home décor, and Christmas collections. Each collection is developed through a careful selection of materials and finishes, with the aim of ensuring reliable products, refined in every detail and designed for everyday use.
The collections express a harmonious balance between functionality, aesthetics, and value, maintaining a strong stylistic identity that makes the brand immediately recognizable. Versatile lines and cross-category design language respond to diverse tastes and needs, enhancing every setting with practical solutions full of character.
The brand addresses a broad and diverse audience seeking furnishing solutions that combine style and value without compromising on quality. At the same time, Bizzotto is the ideal partner for retailers wishing to offer reliable, versatile products with competitive positioning. A line conceived for those who want to furnish with personality and substance, achieving the right balance between aesthetics, functionality, and accessibility.
Timeless emotions
Living is much more than a daily gesture: it is a journey without limits,reaching beyond every boundaryto create spaces that are unique, inspiring, and personal.
Smart products for everyday living.
Yes Everyday is the division dedicated to products designed to accompany everyday life, offering a dynamic and versatile range strongly focused on practicality. A constantly evolving proposition that includes seasonal items, indoor and outdoor furniture, home accessories, décor, and smart solutions, created to respond in a simple and immediate way to daily needs. The selection prioritizes affordability, freshness of assortment, and high inventory turnover, with products that successfully combine functionality and essential design. Each collection is developed to offer a balanced mix of utility, contemporary style, and accessibility, making every item an intuitive and convenient choice. The brand addresses young, pragmatic consumers who value functionality and priceconscious choices, seeking smart solutions with an excellent quality–price ratio without sacrificing a touch of personality. Yes Everyday is also designed for retail stores wishing to expand their assortment with highly attractive, visually impactful products capable of encouraging impulse purchases and enhancing retail spaces with proposals that are always current and dynamic.
Bi.Trade
Andrea Bizzotto S.p.A. has developed the Bi.Trade division, a unit specialised in the management of international purchases and trade flows, to offer its partners increasingly targeted, efficient and market-oriented support. It is a strategic structure that stems from the company’s extensive experience and desire to offer customers tailor-made solutions capable of simplifying processes and creating value over time.
Bi.Trade operates through a functional, intuitive and easy-touse online platform, designed to make the ordering process fast, autonomous and perfectly integrated with the operational dynamics of the partners. Authorised agents and professionals can access the reserved area of the myBizzotto portal to place orders for containers destined directly for commercial end customers, without going through the company’s centralised logistics. This model allows them to optimise time, costs and flows, and ensure transparency throughout the order process.
The system is also used to carry out dedicated pre-sales and sales campaigns every year, responding to disparate supply needs in a flexible manner.
The campaigns involve both products already in stock and items with scheduled delivery, offering customers the opportunity to plan purchases in advance and create sharp assortments. This approach enables the efficient management of inventory and planning of sales.
Bi.Trade therefore acts as a strategic operational partner capable of providing advanced tools, simplified processes and a dedicated service which goes beyond the mere supply of products.
The division aims to offer customers practical support for the development of their business, ensuring greater flexibility in supplies, new planning opportunities and direct access to international markets, with a view to continuous collaboration and mutual growth.
Bi.Trade
Tools
Digital tools for retailers.
An ecosystem at the service of the commercial network. In order to provide our sales network with meaningful and effective support, we have developed iBizzotto: an intuitive and innovative application that can optimise the daily work of agents and professionals in the area. This digital tool is designed to assist the sales force every step of the way and help them work in an easier, faster and more organised manner.
A tablet can be used to send orders quickly and securely, check product availability in real time and access all useful information during commercial negotiations. iBizzotto is therefore both practical and reliable, ideal for those who are constantly on the move and need a tool that is up-to-date, efficient and immediately operational.
Alongside the app, myBizzotto represents the eCommerce portal specifically for retailers: an online platform designed exclusively for professional customers, acting as a real digital ecosystem for the management of orders and monitoring of all business activities. Available 24/7, the portal allows you to quickly and efficiently check the availability of all references in real time, load orders in total autonomy, consult the purchase history and access the relevant documentation.
A dropshipping service is also available on request. This is a flexible and strategic solution for expanding your offer without the need to directly manage the warehouse, saving time and money and guaranteeing a prompt and efficient service for customers.
Quality, service, emotion: our complete digital communication
We provide our partners with advanced technological tools, up-to-date content and constant support, with the aim of making the buying and selling experience not only efficient, but also engaging and in line with the values of our brands. The combination of digital platforms, multimedia materials and dedicated services allows retailers to manage their business with greater simplicity, speed and autonomy, and thereby strengthen relationships with customers and making the most of every step of the sales process.
Headquarters
Bizzotto’s operational headquarters are located in Romano d’Ezzelino, in the province of Vicenza, and represent the heart of the company as well as the center of its strategic and operational activities. More than one hundred employees work here every day across the main company functions: from sales and product development to communication and visual production, through to the creation of marketing tools that support the sales network.
The headquarters also house the company showroom, covering approximately 10,000 m², a permanent exhibition space showcasing the full Bizzotto collection. Designed as a place of meeting and inspiration for retailers and commercial partners, it allows visitors to explore new products, evaluate materials and finishes, and immerse themselves in a comprehensive display dedicated to indoor and outdoor furnishings as well as seasonal décor, serving as an essential tool for experiencing what the brand offers and fully understanding its style and values.
Warehouse
The warehouse network extends over 70,000 m² and manages more than 16,000 items, including permanent and seasonal collections for indoor, outdoor, home décor and Christmas. The breadth of stock and the high number of SKUs ensure the annual rotation of over 4,000 items, guaranteeing consistent availability and logistics that are efficient, responsive and perfectly aligned with retailers’ needs.
A second logistics platform in Salerno supports distribution across Southern Italy, optimizing delivery times and operational efficiency. Further logistics developments are planned across Europe, with the objective of strengthening service quality and proximity to international markets as part of a structured, long-term growth strategy.
Distribution
Bizzotto supplies thousands of customers through a solid, efficient and constantly expanding commercial and logistics network.
Today, the company operates on an international scale, collaborating with hundreds of suppliers in multiple countries, primarily in the Far East, and serving thousands of customers throughout Italy and Europe. This international presence reflects Bizzotto’s global vocation and its ability to bring distinctive style and expertise to diverse contexts, consistently upholding the same standards of quality, reliability, and service worldwide.
Headquarters & Showroom: 15,000 m² in Romano d’Ezzelino (VI)
Logistics platforms: 70,000 m² in total
Distribution throughout Italy and across Europe
Headquarters, Warehouse & Distribution.
