SPONSORSHIP OPPORTUNITIES 11 - 13 JUNE 2027 gardenshowireland.com
HOME AND GARDEN SHOW IRELAND Northern Ireland’s leading gardening event returns to Antrim Castle Gardens in 2027, but this time with a twist… This year, Home and Garden Show Ireland is evolving into Home and Garden Show Ireland, with exciting new features designed to inspire you to reimagine your home, both indoors and out. Running from Friday 11 to Sunday 13 June, it promises a fantastic day out for the whole family. .
WHY PARTNER WITH US? As a sponsor, your business will be at the heart of this much-anticipated event, attracting thousands of visitors from across the country. Here’s why partnering with us is a blooming good idea: 1. Reach a Captive Audience: Engage directly with over 15,000 visitors, including homeowners, landscapers, and horticulture enthusiasts. 2. Build Brand Recognition: Link your brand with an iconic event that celebrates creativity, sustainability, and outdoor living. 3. Boost Visibility: Benefit from wide exposure across social media, radio, print, and TV. 4. Community Impact: Support an event that brings the community together and promotes caring for the environment. "Being part of Home and Garden Show Ireland helped us connect with our target audience in a meaningful way. The event’s positive vibe and well-organised activities made our sponsorship truly worthwhile." Richard Fry Colemans Garden Centre
ABOUT THE SHOW OVER 15,000 VISITORS ATTEND HOME AND GARDEN SHOW IRELAND EACH YEAR.
“Home and Garden Show Ireland was glorious. The atmosphere was one of delight by everyone there. The reception from staff were very welcoming when my friends and I arrived and the whole area was beautiful and very well set up our very own NI Chelsea!”
Following the 2026 event, a visitor survey gathered hundreds of responses, where attendees were asked to share their level of satisfaction with various aspects of the event.
Total Satisfaction
Parking
Stalls
Display / Demos
Catering
Accessibility
94%
90.4%
90.7%
92.1%
92.9%
150 Exhibitors
50% were returning visitors
LAST YEAR’S SPONSORS We are proud to have worked with many top local brands and organisations including: The Junction, Colemans, Choice Housing, Galgorm Collection, Mulholland Cars, Balloo Hire and Holiday Inn Express.
Disatisfied 13.1%
Satisfied 86.9%
SPONSOR TESTIMONIAL: THE JUNCTION RETAIL AND LEISURE PARK
"The Junction Retail & Leisure Park have been sponsoring Home & Garden Show Ireland for the past number of years. The partnership adds a lot of value to our business, with great brand exposure before and during the event. It also allows The Junction to reinforce our objective of suppor ting the Ar ts. We love getting involved in the planning and delivery of the music and entertainment zone at Home & Garden Show Ireland. It is great to see such a vast array of local performers and artists having an opportunity to perform at such a premium event. The shuttle bus collaboration to facilitate the Park & Ride ser vice f o r t h e S h o w, a l s o w o r k s v e r y w e l l , a n d h e l p s d r i v e f o o t f a l l t o o u r r e t a i l & h o s p i t a l i t y t e n a n t s d u r i n g t h e S h o w. H o m e & G a r d e n S h o w I r e l a n d h a s b e c o m e a k e y p a r t o f o u r e v e n t s c a l e n d a r. T h e Junction is delighted to support this fantastic event which showcases the beautiful Antrim Castle Gardens which are right on our doorstep." CHRIS FLYNN - CENTRE DIRECTOR, THE JUNCTION, ANTRIM.
SPONSOR TESTIMONIAL: COLEMANS GARDEN CENTRE TEMPLEPATRICK
"Being a sponsor of Home and Garden Show Ireland gave us a fantastic opportunity to connect with our core audience of garden enthusiasts in a meaningful way. We benefited greatly from the b r a n d a w a r e n e s s g e n e r a t e d t h r o u g h t h e e v e n t ’s e x t e n s i v e promotion across radio, billboards, television and local media – it was amazing to see just how widespread the coverage was. H a v i n g c e l e b r i t y g a r d e n e r D a v i d D o m o n e y o n t h e C o l e m a n ’s Garden Stage throughout the weekend also provided the perfect platform to showcase some of our products and bring them to life for visitors. The event had a fantastic atmosphere, was extremely well organised and delivered a really positive experience for both our brand and our customers. Overall, it was a great partnership and one we thoroughly enjoyed being part of.
RICHARD FRY - MANAGING DIRECTOR OF COLEMANS G A R D E N C E N T R E T E M P L E PAT R I C K
TRADER TESTIMONIAL: J PARKERS
“Having exhibited and traded at multiple shows across Ireland and the UK, we have found Home and Garden Show Ireland to be one of our favourites. Well organised and executed per fectly, the show represents a great opportunity to interact with our customers and enthusiastic gardeners in a fun and engaging e n v i r o n m e n t . W i t h a g r e a t f a m i l y f e e l t o t h e s h o w, i t p r e s e n t s a lovely chance for customers to see our products first hand, meet our staff and most importantly ask questions about us and who we are. This helps create authentic experiences that visitors can leave with and remember for years to come. The team at Home and Garden Show Ireland are extremely helpful and work tirelessly to ensure that all exhibitors and traders have the best experience p o s s i b l e . I c a n n o t w a i t u n t i l 2 0 2 7 .”
E D W A R D D O H E R T Y, J . PA R K E R ’ S
SOCIAL MEDIA
40%
heard about Garden Show Ireland 2026 through Social Media
ANTRIM AND NEWTOWNABBEY BOROUGH COUNCIL Named by APSE as UK Council of the Year 2024, Antrim and Newtownabbey Borough Council has over 62,000 followers across Facebook, Instagram, TikTok, X and LinkedIn. These platforms provide a trusted voice, ensuring your brand gains visibility in a wide-reaching and diverse community. Where possible please tag or collaborate with our pages using:
@GARDENSHOWIRL
@ANBOROUGH
@GARDENSHOWIRL
@ANBOROUGH_
@GARDENSHOWIRL
@ANBOROUGH
#HOMEANDGARDENSHOWIRELAND #HGSI26 #ANTRIMCASTLEGARDENS #FLOWERSFOODFUN #ANBOROUGH
HOME AND GARDEN SHOW IRELAND The show’s own social media presence has flourished alongside its success, on Facebook and Instagram: 9.3K
3.5K
FOLLOWERS
FOLLOWERS
SPONSORSHIP TIERS BRAND EXPOSURE Brand Exposure Photocall
Mention / Link on the Website
Media Mention
Promotional Space at the Event Sponsorship of a Prominent Show Element
Logo on all printed Marketing Materials Logo on Billboards
Tier 1 < £1,000
Tier 2 < £5,000
Tier 3 £10,000+
SPONSORSHIP TIERS BRAND EXPOSURE
Brand Exposure
Tier 1 < £1,000
Tier 2 < £5,000
Tier 3 £10,000+
5
15
30
Programme/Map
Invitation to Sponsorship Event Complimentary Tickets Email Marketing Feature Radio Advert mention across Council’s five Leisure Centres Sponsorship of Spring Plant Fair
SPONSORSHIP TIERS SOCIAL MEDIA Social Media
Tier 1 < £1,000
Tier 2 < £5,000
Tier 3 £10,000+
Tagged Posts
Collaboration Post*
Sponsor Profile / Introduction Post
Video / Reel*
Competition** Logo featured on Social Graphics
*Content to be related to Home and Garden Show Ireland; video content to be provided by sponsor **Sponsors running a competition with Home and Garden Show Ireland must post in collaboration with HGSI. Entrants must like both pages to win complimentary tickets. Businesses may add their own products/services as an addition to the prize.
HEADLINE SPONSOR P U T Y O U R B R A N D AT T H E H E A R T O F T H E E V E N T Make the event yours with exclusive naming rights and put your brand name directly into the event title. From event promot ion and adver t ising to med ia coverage and on-site b r a n d i n g , y o u r b u s i n e s s w i l l b e f r o n t a n d c e n t r e a t o n e o f t h e r e g i o n ’s biggest home and garden events – giving you standout visibility and a strong connection with your target audience. WA N T T O P U T Y O U R N A M E O N I T ? For sponsorship and naming rights oppor tunit ies, contact Christopher Lynn a t c h r i s t o p h e r. l y n n @ a n t r i m a n d n e w t o w n a b b e y . g o v. u k t o n e g o t i a t e .
EVENT HIGHLIGHTS
FACT SHEET
Home and Garden Show Ireland is open from 10am - 6pm daily The show’s ambassadors this year are Broadcaster, Author & Chartered Horticulturalist, David Domoney and high-end design visionary Suzanne Garuda Visitors can enjoy: Talks, Shopping, Craft workshops from Craft NI, Food Demonstrations from Food NI, Free Activities for Kids, Dog Show, and endless Flowers, Plants and Shrubs to choose from! Parking is not available to visitors at Antrim Castle Gardens, however, a free shuttle service is offered from The Junction
CONTACT For general queries E. gardenshowireland@antrimandnewtownabbey.gov.uk or T. 0300 123 7788