Creating a Mobility, Parking and Economic Ecosystem Keith Hutchings - Municipal Parking Director, City of Detroit
Solving the urban puzzle: How do we make it easier to interact in the urban environment? Air Quality
Real-Time Data
On-Street Parking Public Transit/Ride Share
Curbside Congestion
Micro-Mobility
Off-Street Parking Availability
Tourist/Recreational Trips
EV Charging Land Use Development
Traffic Congestion
Connected Vehicles
Create an ecosystem that integrates all platforms and data • Transportation to move people & goods
• Economic development & tax base promotion • Attracting people to work, play, and live • Parking is the anchor for all activity
WHAT HAVE WE DONE? Unification of real-time parking, transportation, and event information New Reality
Past Reality
Parking Meters
Parking Providers
Transportation
Events & Destinations
• Each segment supplies single domain information to consumers, parking providers, transportation providers, and events promoters via a direct relationship
Parking Meters (Availability)
Parking (Availability)
Transportation (Options)
Content aggregation, normalization and advanced machinelearning functions platform
Events & Destinations (Schedules)
• Content platform will aggregate and normalize content from various suppliers (data-fusion) and supply a comprehensive content stream and advanced functions of real-time information
+ Consumers Usage
Merchandising (City of Detroit)
On/Off Street Parking Providers (Public/Private)
ParkDetroit will improve lives of consumers by to make better decisions 1 Our value proposition to residents and visitors of Detroit:
Enabled by…
Our value proposition to parking providers:
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Find parking easier and quicker by having visibility into onand off-street parking availability in one platform
Locate safe premium parking by taking advantage of the dynamic pricing model, and parking at nonpeak hours
providing information
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Improve traffic conditions by steering cars away from congestion areas and managing congestion flow
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Foster economic development through perks program and by incentivizing users to park close to local businesses
Receive overall increased revenue as a result of higher utilization through attracting more customers and optimizing prices
Essential for feasibility of ParkDetroit
ParkDetroit will maximize revenues by fluctuating pricing at key times to manage congestion When demand is low, prices will decrease attracting new incremental customers
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Discount Pricing
When demand is high, prices will increase reducing demand and driving consumers to lower priced alternatives
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Premium Pricing
The parking provider controls all pricing decisions in this dynamic pricing model
Benefits of ParkDetroit ●
More convenient parking
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Turn by Turn navigation
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Enhanced consumer experience
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Promotion of multiple economic transactions
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Increased parking revenue and economic growth
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Greater metropolitan event and attraction awareness
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Improved event, parking, and transportation integration
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Reduced traffic congestion and environmental pollution
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Maximized smart city data gathering and integration
ParkDetroit Partners Prime Contractor: Parking Application Payment Way-Finding Website Detroit People Mover Integration
Subgroup: Garage/Lot Integration Event Listing
Subgroup: Mobility Integration
On Street
On/Off Street Mapping Garages Surface Lots
Values Displayed are for 1h of parking starting at the time of selection – 5 Characters Off street price display feasibility under confirmation
$45.00
Displays for the selected-on street area: - on street rates, - enforcement hours, - citation value, - Zone
On Street Zone – Location and Time Selection & Payment
flowbird.app Off Street Phase 2
Off Street Rate & Duration Selection
Notes : - On street rates will not be updated with the time selection (only applicable to off street and off street rules differs from on street rules) *on street occupancy filter not activated
Off Street Site & Parking Confirmation
Off Street Transaction Confirmation and QR Code
The digital parking pass is available in the ParkDetroit App and can also be saved in your Apple and Google Wallets
flowbird.app Events and Phase Venues2
ParkDetroit Event Portal • One location for all events Detroit • Venders update event portal
Search by Venues
Search by Events
Venues and Events: Map Display
Notes: - On street rates will not be updated with the time selection (only applicable to off street and off street rules differs from on street rules)
Venues and Events: Select garage details
Venues and Events: Add-Ons and Confirmation
Venues and Events: Reservation and QR Code
Google Wallet and Apple Wallet will be used to store the info in the limitation of the features provided by both wallets
flowbird.app Mobility Phase 2
Purchase Transportation with Parking •
Allow for parking further away at lower price
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Facilitates greater parking usage Longer time spent downtown
Public Transit
Ride Share
Scooter Share
Bike Share
Multi-Modal Mobility Interface • List multiple mobility options to event, venue or business center • Provide estimated time of travel • Capability to pay for transportation • Gives the customer all the information necessary to choose an alternative parking location
Suggested Parking Options App suggests few options. Each options shows duration and estimated ETA to destination Different options suggested to user: ● Drive and park closed venue ● Multimodal - Drive, park and ride to venue
$25
$45
Multimodal Itinerary: ●
Drive 14 mins to remote parking lot
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Park and pay $8
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Ride with DPM for 9 minutes
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Walk for additional 2 minutes
Trip Planning sequence – Guidance with car A list of potential trips is offered. User can then select: - Select their preferred option to go there - See their trip on the map - If the user selects his car, Guidance App selection is proposed
Consumer Loyalty Rewards flowbird.app Phase 2
Merchant and consumer loyalty rewards • Prompt a second economic transaction from the initial transaction
• Promote consumer loyalty • Produce cross category revenue beyond parking and transportation
OR Pay for parking
Get free appetizer
Shop at store
Get free parking
ParkDetroit Re-Branding flowbird.app Phase 2
Rebranding of ParkDetroit – Evolving from meters to trusted regional parking provider Parking Operator Logo
QR Code to download App
Events Video Tutorial: via ParkDetroit.us
QUESTIONS? Keith Hutchings Hutchingsk@detroitmi.gov 313-221-2596 ParkDetroit.us