Roche bobois

Roche Bobois

Brand History

Roche Bobois

AFAMILYHISTORY

Rocheboboisisthestoryoftwofamilies,theRochesandtheChouchans,notpredestinedtomeet.In1950,JacquesRoche purchased the old Alexandre Dumas theater on rue de Lyon and built two stores. His sons, Philippe and François, joined the company and together established the company ' s development strategy. They began to distribute the very best contemporary furniture, which was heavily inspired by Bauhaus designers, such as Minvielle, Steiner and Airbourne, and equallyinspiredbyrenowneddesignerssuchasPierrePaulinandMarcBerthier.Atthistime,theChouchanswereselling furnitureinParisonBoulevardSébastopolat"AuBeauBois"(whichlaterbecameBobois).

THE MEETING

1960 : Copenhagen Salon: The discovery of Scandinavian furniture. Not yet acquainted, Francois and Philippe Roche and Patrick and Jean-Claude Chouchan, attend the expo with the idea of importing furniture to sell in Paris. They meet and together design their first catalog which launches the national franchise. The adventure was just beginning. In 1961, they designedtheirfirstnationwideadvertisingcampaigninEllemagazine.Salesboomed,andthroughthissuccess,theadds provedthebenefitsofcombiningtheirresourcesandtheirnames.Fromthispointonrocheboboisgaineditsownidentity andbecameabrandname.

1970•1980•1990-CONSTANTEVOLUTION

In the 1970, the power of television sparked a profound shift in household and a sofa was a "must-have". Sofas became thecoreofthe"LesContemporains"collection.Inthe1980's,RocheBoboisexpandeditscollectionwiththecreationof"Les Provinciales",acollectionthatwouldrethinktraditionalFrenchfurniture.The1990'swerecharacterizedbyatrendtofuse ethnicinfluences.RocheBoboisrespondedtothistrendwiththecreationofthecollection"LesVoyages".RocheBoboisis oneoffewinlocalfurnituredistributorstohavesuccessfullyexpandedglobally,allthewhilecreatingadefinablestylein syncwiththeneedsanddesiresofitscustomers.

TWOSIGNIFICANTEVENTS

The beginning of the 21st century at Roche Bobois was marked by two significant events: A global expansion with more stores in an even growing number of prestigious cities of the world, from the former Lupari palace of Bologna to the futuristicbuildingsofMontreal.Andthedevelopmentofaricherpartnershipwithdesignersandarchitects,whoconceive and create with Roche Bobois striking yet useful furniture and objects that embody a certain idea of design: design for living.

2010

TWOSIGNIFICANTEVENTS

The beginning of the 21st century at Roche Bobois was marked by two significant events: A global expansion with more stores in an even growing number of prestigious cities of the world, from the former Lupari palace of Bologna to the futuristicbuildingsofMontreal.Andthedevelopmentofaricherpartnershipwithdesignersandarchitects,whoconceive and create with Roche Bobois striking yet useful furniture and objects that embody a certain idea of design: design for living.

2020

ROCHEBOBOISTURNS60

60 years of creations, collaborations with renowned personalities of design, architecture, and fashion, 60 years of expansioninFranceandinternationally.Ontheoccasionofitsanniversary,thebrandintroducesBombom,acollectionof seating and decorative accessories designed by artist Joana Vasconcelos. This collection is energetic, optimistic and colourful, and interprets with talent the core values at the heart of Roche Bobois' identity since the beginning: creativity and know-how. The company is also pursuing multiple projects, such as a growing digitalisation online and in-store, allowing visitors to personalise the products of their choosing and integrate them in their own interior. Roche Bobois is also strongly committed to further develop its eco-designed collections, and to keep on improving the environmental impactoftheexistingcollections,bothinitiativesbeingfundamentalpillarsoftheecologicallyresponsiblestancedearto thebrand

2024

SPREADINGTHEFRENCHARTDEVIVRE

Roche Bobois continues its international expansion, marking its presence on five continents with the opening of its first store in Sydney, Australia. This new location is helping to spread the Roche Bobois French Art de Vivre to an everincreasing number of countries around the world. At the same time, the brand considerably strengthens its presence in China,consolidatingitspositioninthisstrategicmarket.

CoreConcept: "DesignasArt andLifestyle"

RocheBobois

CEO

GuillaumeDemulier

ChairmanoftheBoard

Jean-EricChouchan

Director

AnnalisaElia

Director

MercedesErra

Director

EmmanuelMasset

Director

GiovanniTamburi

CFO

StephanieBerson

listofall showrooms intheworld

Home About RocheBobois

Algeria

Argentina

Australia

China

Colombia

CostaRica

Cyprus

France

Germany

Greece

Guadeloupe

HongKong

Hungary

India

Ireland

Israel

Italy

Japan

Kazakhstan

Korea

Kuwait

Shuwaikh

Lebanon

Beirut

Luxembourg

Malaysia

Mauritius

Mexico

Morocco

Netherlands

Panama

Peru

Lima

Philippines

Portugal

Qatar

Romania

SaudiArabia

Singapore

SouthAfrica

Spain

Switzerland

Tunisia

Turkey

Ukraine

UnitedArab

Emirates

Dubai

UnitedKingdom

ofGreatBritain

andNorthern

Ireland

UnitedStatesof

America

Venezuela (Bolivarian

Republicof)

VietNam

CASESTUDY

Boundaryisproudtobemorethanashowroom.Asadesignbusinessestablishedin2000,ithasbeenoursolefocusand passiontoprovideexclusive,qualityinteriordesignproductstoThailand.

BoundarylauncheditsshowroominBangkokin2012,quicklyestablishingthebenchmarkfordesign&homedecorretailingin Thailand.

LocatedinSukhumvit49Bangkok,Boundarybuildingis a7-storeymulti-flagshipfurnitureshowroom showcasingwell-esteemedfurnituremakersexclusive brandsfromEurope.RangingfromKitchen,Walk-in Closet,Bathroomstocuratedloosefurniture,weoffer exceptionalservicesthroughextensivebrandsand productknowledge,appropriatesalessupport processesandacommitmenttocustomer satisfaction.

PanarinManuyakornisaThaiinteriordesignerandaCEOof

Boundary.ABangkokbasedFurnitureretailer,Boundaryis aimingtolaunchanewprojectcalled“BoundaryNoBoundary” in2026.Thisnewdevelopmentemphasizessustainabilityand willfeatureavarietyofexclusivebrands,reflectingtheir commitmenttoenvironmentallyconsciousdesign.Priortothat hehadasuccessfulinteriorcareer.HehaswonTheSilpaBhirasri HonoraryMedalDesigneroftheyear2005(interior)

Additionally,hecurateddesignorientedexhibitionssuchasthe OriginalDesignExhibition,whichshowcasesiconicfurniture piecesfrommid-centuryerafurtherestablishingBoundaryasa hubfordesignandcreativity.