Amerilodge Group is a privately owned hospitality company based in Bloomfield Hills, Michigan, specializing in hotel ownership, management, and operations across the Midwest Since its founding in 2007, the company has grown steadily to manage a diverse portfolio of hotels under globally recognized brands such as IHG, Marriott, and Hilton The company has a strong presence in Michigan, Indiana, Ohio, and Illinois, and is known for delivering quality lodging experiences catering to business and leisure travelers Amerilodge Group has been recognized
multiple times as IHG's Developer of the Year, making it a respected name in the hospitality industry throughout the Midwest
Background and Growth
In the years following the early 2000s, the hospitality industry underwent rapid changes. New hotel brands emerged, customer expectations shifted with the rise of online booking and reviews, and competition intensified. During this dynamic period, Amerilodge Group was formed by a group of passionate hospitality professionals aiming to create a company that stood for more than just profitability.
From the outset, Amerilodge adopted a long-term investment strategy to grow steadily and sustainably rather than chase rapid expansion This approach enabled the company to focus on building strong relationships with partners, carefully selecting properties, and investing in staff training and development
The Role of CEO Asad Malik
Amerilodge Group's leadership has been critical to its success At the helm of the company is CEO and President Asad Malik, a professional whose insight and industry expertise have guided the company through several pivotal milestones
Mr Malik's leadership philosophy centers on ethical business practices and investing in people Under his direction, Amerilodge has embraced innovation without compromising its core values He believes that a company's greatest asset is its team, and he emphasizes creating a workplace culture built on respect, fairness, and continuous learning.
His forward-thinking approach has allowed Amerilodge to adapt smoothly to industry trends such as the increasing importance of digital marketing, sustainable building practices, and evolving guest expectations.
Business
Philosophy and Core Principles
Amerilodge Group's philosophy centers on the belief that people, whether guests, employees, or community members, come first With a workforce of 250, the company recognizes that its people are its most important asset Fairness and compassion are principles that guide every company's decision This ethos permeates how Amerilodge hires, trains, and supports its workforce
Moreover, Amerilodge views its relationships with guests as partnerships The goal is to offer lodging experiences that create comfort, safety, and satisfaction
The Amerilodge Group Portfolio
Amerilodge Group manages various hotel properties, from business-friendly hotels to upscale lodgings These properties operate under the banners of the world's most respected hotel brands, such as InterContinental Hotels Group (IHG), Marriott, and Hilton
By aligning with such prestigious brands, Amerilodge ensures its guests enjoy consistent, high-quality service standards and access to extensive loyalty programs. This also means the company benefits from global expertise, marketing resources, and operational support, enabling it to stay competitive and innovative.
The company's portfolio spans cities across Michigan, Indiana, Ohio, and Illinois; regions known for their economic diversity and growing business communities. Amerilodge's hotels serve many customers, including business travelers, families, and tourists, each expecting and receiving excellent service
Industry Recognition and Awards
Over the years, Amerilodge Group has received multiple accolades for its high-quality operations and standards The company received the New Development Design Award in 2015, highlighting Amerilodge's focus on innovation and thoughtful development in hotel construction and renovation Perhaps even more notable are the "Developer of the Year" awards bestowed by IHG in 2013, 2014, and again in 2023
Community and Social Responsibility
Amerilodge Group is active in supporting the communities where it operates The company has contributed to various organizations, including Oakland University, Henry Ford Health System, the American Cancer Society, the American Heart Association, Give the Kids the World, and the Leukemia Lymphoma Society
This support goes beyond financial donations Amerilodge encourages employees to participate in community service and local initiatives The company strengthens ties with its neighbors and reinforces its role as a responsible corporate citizen through these efforts
Operational Excellence
Maintaining high standards across multiple properties and states demands rigorous operational systems and well-trained staff Amerilodge Group invests heavily in training and retraining its employees to ensure consistent service excellence
All staff, from front desk teams to maintenance crews, receive ongoing education on hospitality best practices, customer service, and the latest technology. This continuous learning culture allows Amerilodge to adapt swiftly to industry changes, whether that involves new booking platforms, enhanced cleaning protocols, or evolving guest preferences.
Adapting to Market and Industry Trends
The hospitality industry faces ongoing challenges in meeting guest expectations, leveraging technology, and competing with other sectors. Amerilodge Group responds to these changes with thoughtful adjustments in its operations.
The company has embraced digital transformation, utilizing online platforms to engage customers and streamline operations It recognizes the importance of a strong online presence, ensuring its properties are visible and attractive to potential guests through search engines, review sites, and social media
Furthermore, Amerilodge is attentive to sustainability trends, exploring ways to reduce environmental impact while maintaining guest comfort This forward-looking approach aligns with the increasing demand from travelers for eco-conscious accommodations
