Issuu

June 2022

T-AB

THAI-AMERICAN BUSINESS

INSIDE THIS ISSUE: FOSTERING WORKPLACE INCLUSION A G๊ณUIDE TO THE THAILAND PERMANENT RESIDENCY INTERVIEW IN THE SPOTLIGHT: SCOTT MCCORMACK AMCHAM AFFINITY PROGRAM

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Thai-American Business ISSN-T-A 0125-0191

Contents

June 2022

LETTER 06

Executive Director

FEATURES 08

Fostering Workplace Inclusion

The Road to Recovery and Re-Connectivity

Thailand and Indo-Pacific Economic Framework: From Policy to Business Opportunities

LEGAL UPDATES 20

A Guide to the Thailand Permanent Residency Interview

Environmental Sustainability: A New Demand in Today’s Business World

EVENTS 34

Multi-Chamber Joint HR & Manufacturing Committees: Translating Engagement into Value - Talent Attraction & Retention Strategies for Manufacturers

Multi-Chamber: Eastern Seaboard Networking hosted by AMCHAM

Behind the Scenes at the U.S. Embassy Bangkok

Joint HR and Marketing & Communications Committees: Applying Best Marketing and Communications Practices to HR

The Governors’ Table: Hyatt Regency Bangkok Sukhumvit

New Member Orientation

Creative Economy Council: Thailand Creative & Design Center

The Governors’ Table: Eastern Seaboard

Manufacturing Committee: Jelly Belly

GOVERNMENT ENGAGEMENT 28

Minister of Tourism and Sports Discusses Policies to Accelerate Recovery and Support Sustainable Growth of the Tourism and Hospitality Industry

IN THE SPOTLIGHT 30

Scott McCormack of GP Strategies

MEMBER NEWS 32

Diageo Launches Wrong Side of the Road Ascott International Management Appoints a New Management Team

NEW MEMBERS 40

Welcome New AMCHAM Members

DISCOUNTS 42

AMCHAM Affinity Program

AMCHAM BOARD OF GOVERNORS 2022

Letter from the Excutive Director

PRESIDENT Jeffrey Nygaard, Seagate Technology

VICE PRESIDENTS Ornkanya Pibuldham, Bank of America N.A. Tibor Pandi, Citibank Charles Blocker, IC Partners Arpaporn Samabhandhu, Johnson & Johnson

TREASURER Aileen Chew, Mastercard

SECRETARY Eliot Delunas, Nitro Labs

GOVERNORS Viboon Kromadit, Amata Corporation Nara Decharin, Baxter Healthcare Chatit Huayhongtong, Chevron Rachel Davidson, Hilton & DoubleTree Sukhumvit Bangkok Deborah Seifert, Pfizer

Dear Members, I hope that June’s edition of T-AB finds you healthy and well, wherever you may be. We have noticed many of our members taking advantage of relaxed travel restrictions to resume business and personal travel, but have been delighted to see you continuing to join our member calls and webinars from around the globe. If you haven’t already, I’d like to request that you take a few minutes of your time to answer our HR survey on Flexible Work and Covid-19 Safety in Thailand Workplaces before it closes later this week. We’re looking forward to sharing the results with you in our July edition of T-AB.

Kaveepan Eiamsakulrat, The K.E. Group Noah Shepherd, Stanley Black & Decker John Evans, Tractus

PAST PRESIDENT Greg Wong, Agoda

BOARD ADVISORS David Lyman, Tilleke & Gibbins AMCHAM President in 1975, 1986 Harold Vickery, Jr., Prem Tinsulanonda

In other news, work continues behind the scenes at AMCHAM on key programs and activities. Our Nominations Committee has just issued their annual call for nominations for our Board Governor Elections in October, and our CSR Committee leaders are preparing to open this year’s application for our 16th annual AMCHAM CSR Awards at the end of the month. I hope to see you soon on one of our upcoming events!

International School AMCHAM President in 1984

EXECUTIVE DIRECTOR Heidi Gallant T-AB Magazine is a publication by The American Chamber of Commerce in Thailand. 7th Floor, GPF Witthayu Tower A 93/1 Wireless Road, Bangkok, 10330 Tel: +66 (0)2 254-1041 Fax +66 (0)2 251-1605 www.amchamthailand.com Editorial Advisory Board: Heidi Gallant, Harold Vickery, Jr. Editorial Team: Varsha Wadhwani, Tirin Kaewlaiad, Gawinnart Phupianlert Any opinions expressed in articles in this magazine do not necessarily reflect the views of the Chamber. T-AB Magazine welcomes contributions from AMCHAM members. Articles may be reproduced with acknowledgement, except those taken from other sources.

Sincerely, Heidi Gallant Executive Director

FEATURES

Fostering Workplace Inclusion By April Remfrey, Steps Community

In the past few years, more research and focus have been placed on understanding the impact of inclusive practices in the workplace. Yet, if you stopped one hundred people on the street and asked them for their definition of inclusion in the workplace, you would probably receive one hundred different responses. Many would talk about gender equity and ensuring that there are equal proportions of men and women in executive leadership roles. Some may bring up the widely publicized conversations about equal pay for equal work. Others may discuss ethnic and cultural diversity. Why would people not focus on these two portions of inclusion? There have been multiple multinational corporations which have performed their own wide-reaching research to understand why and how diversity impacts financial performance. McKinsey reported that companies focused on gender diversity outperformed their counterparts by 48%. Those that were ethnically and culturally diverse outperformed their peers in profitability by 36%. These numbers have been at the forefront of many organizations’ minds, and therefore, if individuals were asked about their definition of inclusive practices in the workplace, very few would include disability and neurodiversity in their explanations. The mission at Steps Community is to help and 8

enable schools, companies, and organizations to create competitive and integrated employment and widen the focus of inclusion in the workplace to include those with neurodiversity and disabilities. To ensure everyone is on the same page with the language used in this piece, let’s quickly dive into the word neurodiverse which is the community’s preferred term. The first half of the word, neuro, refers to all things about the brain and diverse is defined by the Oxford dictionary as showing a great deal of variety. Therefore, neurodiverse refers to variations in the human brain. These variations are in the areas of sociability, learning, attention, mood, and other mental functions. The other side of this equation is neurotypical which encompasses what society currently considers to be typical brain functioning and development. Why are neurodiversity and disability inclusion not a Key Performance Indicator (KPI) for your organization? When everyone jumped on the Diversity, Equity, Inclusion, and Justice (DEIJ) and sustainability bandwagons, somehow those in this key part of the equation were left out. Schools, companies, and organizations around the world have worked tirelessly to perfect their practices and many have found great financial success in the modern world. However, the job satisfaction and wellbeing of the individuals powering these organizations is now proving to be as important

as the financial bottom line. Financial metrics continue to dominate score cards even though organizations are keenly aware of their struggle to attract and retain happy and successful employees. At Steps, we posit that there is a key demographic left out of the equation when calculating job satisfaction, wellbeing, and financial success. According to the World Bank in 2021, there are over one billion people in the world with some type of neurodivergence or disability, that is 15% of the population. 50% - 70% of people with disabilities (PWD) in developed countries are unemployed and this jumps to an even more staggering statistic of 80% - 90% unemployment in developing countries. What organizations should pay attention to is that the International Labour Organization (ILO) has reported that the worldwide GDP would increase by 1.37 - 1.97 trillion US dollars annually if PWD were included in the workplace. This untapped workforce and their impact on financial metrics cannot be denied. Furthermore, the Harvard Business Review (HBR) reports that inclusive workplaces which foster a sense of belonging increase performance and reduce turnover by 56%. Yet, if creating disability

and neurodiverse inclusive workplaces was a simple fix, many organizations would have long been putting them into practice. Although it may seem like an insurmountable project, it is possible and that the benefits will be numerous! Fostering Workplace Inclusion Starts with Empathy Starting with a focus on empathy will help foster workplace inclusion. Why is empathy important in the corporate context? Research has shown that empathy strengthens other transferable skills such as: • Collaboration • Negotiation • Creativity • Emotional connection • Problem solving The 2016 study by the HBR used a Global Empathy Index to measure how much empathy occurred in companies. It found that companies which were high on the empathy index increased in financial value more than twice as much as those low on the index. These numbers cannot be ignored. In the past, it may have seemed a weakness to show

empathy in the workplace, but according to the stats, it is a strength. To put more empathy into daily practice, we can encourage team managers to: • Be aware of the needs of the team. • Tell staff that they can approach managers with challenges. • Ask people how they are. • Ask people if they have what they need. • Check in more frequently with new hires, new in role, or return to work after a leave of absence. • Be open to discussion and contact when someone is away. Develop a Culture of Inclusive Practices Inclusive culture practices start with the ethos, mission, and vision of the organization which clearly communicates the inclusive environment and values it upholds. This will be clear to current employees, but it will also be clear to potential candidates and customers. Of course, there is always a chance that as your organization grows, someone who does not connect with your values becomes part of the team. In addition to making your ethos clear, ongoing training for the whole company is necessary. Leadership must provide the employees with the knowledge and language to create an inclusive culture and not make any assumptions.

who identifies as autistic, or an employee with a family member who does, become quite high. In turn, when you do not have an inclusionoriented ethos, policies, and roadmaps in place, you are missing out on not only quality employees, but those important customers, too. The neurodivergent community, their families, and anyone aligned with creating an inclusive community, want to support inclusive companies. The Executive Chef and Director of Food & Beverage at the Hyatt Regency in Bangkok reports that he “felt there was a chance for all to benefit (from inclusive practices). When I say all, I mean the trainees for their development, my team to better understand our values, the hotel for driving these initiatives, and ultimately our clients. There is always a way to support good causes, but you have to find the right formula to make it work, which is never the same. We learned how inclusion involves everyone in our business of Care and Service.”

Consistently reinforcing the organization’s values, hiring across a range of positions, not only entry level, and having an inclusion policy that maps out your plans for continued recruitment will all help to demonstrate your commitment to hiring inclusively. If you are true to being an inclusive organization, this should, by nature, extend beyond gender, race, religion, and LGBTQ to include the neurodivergent community. Impact Going Forward Companies that hire inclusively share they have higher staff retention rates, higher engagement, and in more cases, they accredited their increased revenues to their inclusive practices. When the prevalence of autism is now at 1 in 44 children (CDC), the odds of having an employee 10

April Remfrey is the Chief Operating Officer of Steps Community which provides schools, businesses, social enterprises, and other agencies with the opportunity to begin and grow their inclusive practices to create environments, teams, and processes that support the neurodivergent individual and community.

FEATURES

The Road to Recovery and ReConnectivity By the Ministry of Foreign Affairs of Thailand

The global economy has been reeling from the effects of Covid-19 that halted interconnected globalization as we know it. Cross-border restrictions on travel and other movements, imposed as a necessary public health measure aimed at saving lives, also spelled chaos for arguably one of the most integral components of international trade, investment, and business activity - business travels and the global tourism industry. Although we are cautiously re-opening, we have been made aware that these types of restrictions could very well return for the next pandemic down the road - a lockdown in just one country can impact the entire global supply chain. As the host economy of Asia-Pacific Economic Cooperation (APEC 2022), Thailand has been spearheading ideas and starting conversations that are poised not only to reconnect but also to enhance connectivity in all dimensions among APEC economies. Easier said than done, what we do know is that restarting one of the biggest engines that drives the global economy will not ultimately succeed unless we also comprehensively firm up our foundations for future resiliency. “Open. Connect. Balance.” is the guiding theme steering Thailand’s APEC host year. With the shared vision of an open, dynamic, resilient, peaceful Asia-Pacific community for the prosperity of all our people and for future generations, the 12

key deliverables that Thailand has her sights on are three-fold. On being open, Thailand aims to revitalize the dialogue on the Free Trade Area of the Asia Pacific (FTAAP) contained in both the Putrajaya vision 2040 and the Aotearoa Plan of Action in a manner that truly responds to the contemporary challenges of our times. The discussion on FTAAP through the Covid-19 lens was taken up in earnest, from a dedicated session in March, through to Senior Officials Meeting 2 (SOM2) and the Ministers Responsible for Trade Meeting (MRT) where trade ministers had a dialogue with APEC business leaders. APEC experts will continue to develop a multi-year workplan on the FTAAP agenda that may include traditional trade and investment issues as well as next generation issues, such as e-commerce, digital economy, trade, and environment, and Micro-entrepreneurs, Small and Medium-sized Enterprises (MSMEs). Being more balanced means fostering inclusive and sustainable development while addressing inequalities and environmental impacts. Thailand looks towards the development of a standalone leaders-level statement to accelerate APEC’s work on sustainability in a more holistic manner through the Bio-Circular-Green (BCG) Economy concept, employing technology and innovation for value creation and waste reduction through a

sustainable business model. Lastly, connecting or re-connecting with the resumption of safe and seamless travel within the APEC region, refers also to enhancing connectivity in all dimensions to jumpstart and drive a collective and steady economic recovery. Thailand, like others, is keenly aware of how critical reconnecting borders is to post-Covid global economic recovery. As such, the country has been steering discussions in the Safe Passage Taskforce, specially established this year with a clear goal of coordinating APEC-wide efforts in resuming safe and seamless cross-border travel, following on recommendations from the APEC Business Advisory Council (ABAC). In February this year, the first APEC Safe Passage Taskforce (SPTF) meeting, chaired by Mr. Cherdchai Chaivaivid, Thailand SOM, led the discussion on pioneering ways and means to promote safe and convenient travel in the APEC region as well as deliberations on pathways towards enhancing connectivity within APEC and beyond. Key representatives from the International Civil Aviation Organization (ICAO), the World Health Organization (WHO), and ASEAN also attended the session, leveraging their expertise and work to provide suggestions on ways that APEC work would complement their initiatives. Of the numerous proposals advanced since then,

three key proposals have already been endorsed by relevant APEC bodies during the recently concluded SOM2: two of Thailand’s proposals on Interoperability of Vaccination Certificates aimed at sharing technical specifications to facilitate health document verification at the borders and the APEC Information Portal for Safe Passage across the region, to serve as a comprehensive repository of ever-evolving entry requirements for member economies; and one proposal from Australia on Voluntary Principles for the Interoperability of Vaccination Certificates in the APEC Region, which will help strengthen the region’s resilience against future pandemic and disruptions. Thailand is also pushing for a more inclusive APEC Business Travel Card (ABTC) scheme to cover a broader range of businesses, as there is potential benefit in reexamining the scheme to reflect a new business landscape where Small Medium Enterprises (SMEs) and startups are becoming more important in propelling APEC’s economy. All key proposals and recommendations are slated to be firmed up by the end of November 2022, so that APEC member economies can start operationalizing and advancing practical implementation. Some are expected to go live as early as August when Thailand hosts the High-Level Meeting on Health and the Economy. This is a tangible progress. But it should not and does not end here. APEC’s efforts on safely, sustainably, and comprehensively reconnecting

the region, also necessitate concrete actions to advance digital connectivity within the APEC region, which, apart from physical connectivity, is becoming more and more critical. Recognizing that digitalization and the adoption of digital solutions can play a vital role in boosting post-pandemic economic growth and enhancing inclusion of MSMEs and others with untapped economic potential in international markets, Thailand is exerting efforts in the APEC wide process to advance the region’s digital transformation and connectivity. These efforts are aimed at promoting secure, trusted, interoperable, and inclusive crossborder e-commerce and digital trade, while at the same time seeking to bridge the digital divide and ensure no one is left behind through the strengthening of digital infrastructure, digital skills, and literacy. In 2022, Thailand, as the current chair of the Digital Economy Steering Group, leads the implementation of the APEC Internet and Digital Economy Roadmap (AIDER), a living roadmap adopted by APEC Leaders since 2017, to create an enabling and inclusive digital economy.

As host of APEC 2022, Thailand has taken a comprehensive and long-term view in driving initiatives aimed at resuming safe and seamless travel, which are so vital to reactivating APEC economies post-Covid. Aimed at fortifying the resilience of APEC economies by maximizing both physical and digital connectivity in all dimensions, Thailand’s efforts are meant to ensure future generations are better equipped against any other “Black Swans” no matter how highly improbable.

The Ministry of Foreign Affairs is the principal governmental department in charge of foreign relations for Thailand. The ministry is charged with formulating and executing foreign policies for the Kingdom of Thailand. The ministry manages and maintains Thai diplomatic missions around the globe.

FEATURES

Thailand and Indo-Pacific Economic Framework: From Policy to Business Opportunities By Nirut Kunnawat, Novegion Consulting and Services

On May 23 in Tokyo, President Biden announced the launch of the Indo-Pacific Economic Framework (IPEF). The US, together with its 12 initial partners in this region: Australia, Brunei, India, Indonesia, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam confirmed their commitment to strengthen economic partnership and sustainable growth among participating countries. On the Ground, the Policy Perspective Since the United States withdrew from the TransPacific Partnership (TPP) five years ago, both the US and its Indo-Pacific partners have called for an affirmative US economic strategy for this region, beyond the perceived security and defense priority around Taiwan and the South China Sea. Against this geopolitical backdrop, the IPEF was initiated by the Biden administration in October last year in response to demands for US economic involvement in the region, unveiling the idea as part of the US’s Build Back Better World initiative. Since then, the US government has been working on the contents of the initiative in consultation 16

with its regional allies and partners as well as domestic stakeholders and experts to compliment the security focus of the Indo-Pacific Strategy of the United States which was launched in February 2022. The White House explained in their press statement on May 23 that the future success of the world’s economy will depend on “how well governments harness innovation – especially the transformations afoot in the clean energy, digital, and technology sectors – while fortifying our economies against a range of threats, from fragile supply chains to corruption to tax havens”. With this belief, the past models of economic engagement did not address the “new world’s challenges”. That could be the main reason to explain why IPEF is unlike a traditional trade agreement. The Framework will be envisioned as a platform for separate negotiations on topics of interest. It is currently arranged on four pillars: 1) Connected Economy 2) Resilient Economy 3) Clean Economy, and 4) Fair Economy.

What Lies Beneath the Indo-Pacific Economic Framework? The Indo-Pacific Economic Framework is not a typical free-trade agreement, noticeably, it does not offer incentives like greater market access to the US. Instead, it is seeking to establish trade rules across these four pillars to establish highstandard commitments that will deepen economic engagement in the region. Connected Economy. The Framework will address its concerns on the digital economy to ensure business enterprises can benefit from the growth in the e-commerce sector. The focus will pursue high-standard rules in the digital economy, mainly on cross-border data flows, online privacy, and discriminatory and unethical use of Artificial Intelligence. Among others, the topic of labor, environmental standards, and corporate accountability will be promoted through discussion on comprehensive trade promotion issues. Resilient Economy. It is a supply chain commitment to discuss, anticipate, and prevent disruptions in supply chains to create a more resilient economy. Focus will be on establishing an early warning system, mapping critical supply chains, and improving traceability in key sectors. Clean Economy. It will discuss the commitment on clean energy, decarbonization, and infrastructure. With strong ambitions to tackle the climate crisis, the Framework aims to accelerate efforts in the areas of renewable energy, carbon removal, energy efficiency standards, and new measures to combat methane emissions. Fair Economy. The Framework is seeking commitments to enact and enforce effective tax, anti-money laundering, and anti-bribery regimes to promote the fair and transparent economy. The details of discussions might include provisions on the exchange of tax information, criminalization of bribery in accordance with US standards, and anti-corruption. What We, as a Business Sector, should Focus On? Digital Economy. Business will need to accelerate

digital adoption to stay competitive. Companies should identify the priority areas for digitalization and technological solutions. Security and data protection are areas to work closely with the government to enhance data privacy and cybersecurity policies. Supply Chain and Trade Facilitation. Business might consider restructuring their global and regional supply chains and transitioning to the new commercial landscape. It is an opportunity to find or create new business networks throughout the Indo-Pacific region. Companies should welcome new ideas such as how to fix bottlenecks in healthcare, pharmaceutical, and other essential products that caused a delay in transportation during the time of Covid-19. Infrastructure, Clean Energy and Decarbonization. Business may need to visualize setting up new renewable energy targets, transformation into renewable energy production, carbon removable purchasing commitments, or uplifting their energy efficiency standards. With 40 million US dollars financial support to help decarbonize the region’s power supply, it should bring an opportunity to discuss a program on clean economy, environment, and climate. Transparency and Good Regulatory Practices. All regulatory blocs can be raised to discuss with the local government to ensure removing these obstacles for greater free flow of trade and investment. It should ensure fair and transparent practices when doing business across this region. A commitment to enact and enforce effective tax, anti-money laundering, and anti-bribery schemes should be promoted with better rules and standards. Capacity Building. Business might take this opportunity to reskill their employees by requesting suitable capacity building programs from the US under the support of the discussions from the ASEAN-US Summit. Business and local communities might request the regional government to revise their education strategy to develop the necessary talent for future growth. The Next Steps. In Thailand, on May 17, the Cabinet passed a resolution to endorse the Draft Declaration on the Indo-Pacific Economic 17

Framework. This will allow the Ministry of Foreign Affairs to notify Thailand’s intention to join this initiative. Along with the government’s ambition to drive Thai economy into the next era of Thailand 4.0, the new development framework like the BCG model, industry 4.0, decarbonization under COP27 commitments will make the Thailand’s recent development policy fit well with IPEF.

Strategic discussions on this topic and practical collaboration activities can also be addressed through various AMCHAM committees, where everyone’s opinions are welcome – to help us determine the most feasible stance to support your sustainable business growth in Thailand, and in this region.

Business sectors, from corporations, SMEs to start-ups can collaborate with academia and government to jointly prepare for the upcoming transformation of the new business landscape. The public-private partnership program should be formed to discuss in detail. The coming of APEC Summit meeting in Thailand by the end of this year will give an opportunity for businesses to raise their demands and ideas and use this forum for greater benefits for their business perspectives.

Nirut Kunnawat is CEO of Novegion Consulting and Co-Chair of AMCHAM Trade and Investment Committee. He was a former Trade Policy Analyst of the World Trade Organization.

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LEGAL UPDATES

A Guide to the Thailand Permanent Residency Interview

By Kasinee (Ing) Suwanagudt and Arisa Rukkhaphan, Baan Thai Immigration Solutions

Dealing with visa extensions and 90-day reporting is a weight on the minds of many long-term foreign residents in Thailand. For those intent on making the Kingdom their permanent home, Permanent Residency (PR) is an attractive option. Part of that commitment is demonstrating your ability to communicate in Thai, and this article describes how to accomplish this.

• •

PR enables foreign residents to live in Thailand for an unlimited period without worrying about their visa status. It is open to those who can demonstrate three or more years of contributing to the Thai economy through employment, company ownership or investment, and those with family ties to Thailand or specific qualifications.

• •

Benefits include: • No need for visa extensions

• • •

No more 90-day reporting Ability to purchase a condo in Thailand without having to transfer funds from abroad Ability to apply for a Thai work permit with ease Permitted to become a director of a Thai public company Get an extension of stay for non-Thai family members and Thai citizenship for children Get a tabien baan (blue Thai house book) An important step on the path toward Thai citizenship

Preparing for the Thai-language Permanent Residency interview can seem particularly daunting. This article explains the purpose of the interview and how to prepare for it, including what questions to expect.

Purpose of the Permanent Residency Interview After submitting a Permanent Residency application, approved applicants must attend a formal interview at immigration. This consists of a short, semi-formal conversation in Thai with a panel of seven-to-ten officials from various ministries. The purpose of the PR interview is to gauge the applicant’s attitude and commitment to Thailand and its culture. Officials are looking for: •

•

Language skills: Applicants must be able to understand and answer conversational questions comfortably in Thai. Thai etiquette: Applicants should dress respectfully in formal attire, greet the interviewers with the wai, and speak and act politely throughout the interview. Commitment to Thailand: The officials want to see that applicants have genuine roots in Thailand and are willing and able to contribute to the country.

In short, the interview is as much a test of the applicants’ Thai language skills and etiquette as it is a chance to discuss their background, reasons for wanting to reside in Thailand, and contributions to the country.

Interview Process and Fees Apply: Applicants must first submit their application for Permanent Residency to the Royal Thai Immigration Office. This includes providing all the relevant paperwork and paying the initial application fee (7,600 baht). A few months after their successful application being lodged, the applicant will receive notice to attend a formal interview at immigration. Interview: On the day of the interview, the applicant will meet with a panel of seven-to-ten officials from various related ministries who will make recommendations to the Minister of Interior, who ultimately signs off on each application. Wait: Once the interview is complete, the application

will be sent to the Ministry of Interior for final approval. There is no official timeline for this part of the process, but it typically takes between 18 and 20 months following the initial application.

Obtain Certificate of Residence: Once the Minister of Interior approves the PR application, the applicant will be invited back to immigration to receive their approval letter and pay the final fee (approximately 200,000 baht). They will then receive instructions on how to obtain a blue Certificate of Residence book (tabien baan) and an Alien Residence book. Preparing for the Interview It is essential for applicants to prepare thoroughly to pass the interview stage of the PR application by:

Planning for questions they may be asked: While there is no official set of interview questions, applicants can expect to be asked about themselves, their job, their family, how long they have been in Thailand and what they like about the country. We have prepared a comprehensive list of practice interview questions in English, Thai, transliteration, and a link to Thai audio. Download practice interview questions

Practicing with friends and family members: By practicing anticipated interview questions with native speakers, applicants will be able to pick up on nuances and deliver coherent and polite answers Doing mock interviews with multiple people: Setting up a mock interview with multiple “interviewers” is a good way to prepare for the experience of being interviewed by the board Working with a Thai teacher: Investing in one-on-one lessons with a professional Thai teacher helps applicants tighten their answers, improve their vocabulary, and polish their etiquette. Striking the right balance of casual vs formal: Although the PR interview is not overly formal, it is important to be polite throughout. Applicants should avoid being boastful, steer clear of slang 21

or offensive language, and keep any negative observations of Thailand to themselves. At the same time, they should take the opportunity to demonstrate their conversational Thai language skills.

By knowing what to expect of the PR interview process and preparing thoroughly, applicants can pass this important part of the Permanent Residency application and make their dreams of living in Thailand visa-free a reality.

Kasinee Suwanagudt is a partner at Baan Thai Immigration Solutions. She has over 25 years of experience as an immigration specialist and helps clients obtain Permanent Residency and Thai citizenship.

Arisa Rukkhaphan is a Thai and English language teacher that works closely with Baan Thai. She has helped hundreds of people with their language learning journey.

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LEGAL UPDATES

Environmental Sustainability: A New Demand in Today’s Business World By Peerapan Tungsuwan and Nam-Ake Lekfuangfu, Baker McKenzie

In today’s business climate, companies are increasingly challenged to assess the risks that their businesses contribute to environmental sustainability, particularly around climate change, driven by either evolving regulations, investor and consumer pressure, or the need to stay competitive in the market. It is no longer sufficient to evaluate a company’s success solely on its financial profitability, it is also necessary to observe if businesses have fundamentally contributed to sustainability and sustainable development as a whole. Global developments in sustainability, in particular since 2015 came from dialogues held in Paris which led to the United Nations Climate Change Conference (COP26). This event was recently held in Glasgow where countries made pledges and commitments to tackle climate change. A wide range of decisions were reached, which included the reduction of the use of coal, minimizing deforestation, reducing methane gas emissions, and providing the necessary financial support for developing countries. Countries have also committed that by the end of 2022, a plan will 24

be provided outlining how they intend to reduce greenhouse gas emissions by around 20-30% by 2030. Thailand has pledged at COP26 to reach carbon neutrality in 2050 and reach net zero greenhouse gas emissions by 2065. In the context of Thailand, although there have been efforts in this direction, there are no mandatory carbon targets, actions, or schemes imposed as of yet. All undertakings are on a voluntary basis. For example, T-VER (Thailand Voluntary Emission Reduction Program) was introduced in 2013 by the Thailand Greenhouse Gas Management Organization (TGO) as a voluntary scheme to encourage the voluntary reduction of greenhouse gases in Thailand. Carbon credits traded within the T-VER scheme is exclusive to the Thailand market only. Nevertheless, the Stock Exchange of Thailand has now asked listed Thai companies to submit a sustainability report, which includes their carbon emission details. Moreover, the developments and actions introduced by various countries to mitigate global warming and climate change as part of

their commitments at the global level could make it obligatory for some companies in Thailand to comply with the climate action requirements. For example, on March 21, 2022, the US Securities and Exchange Commission (SEC) issued proposed rules to mandate public companies to disclose detailed information about their greenhouse gas pollution, other climate-related impacts, and risk disclosures in registration statements and in annual filings under the US Securities Exchange Act. This is a significant step that signifies a response to the increasing investor demand for more information about the business risks posed by climate change and aims to provide a standardized framework for disclosure as the current voluntary reporting has already been undertaken by some companies which lack consistency and comparability across registrants. Once the proposed rules are adopted, it will have significant implications on not only US companies, but on companies outside the US as some large companies would have to provide information on emissions from firms in their supply chains. These rules could therefore become obligatory for some companies in Thailand due to imposed requirements dictated from their head offices in the US which are bound by the obligations in this regard the same way that the US listed companies would be under the proposed US SEC requirements. In addition, in April 2022, the International Sustainability Standards Board, which was established during the COP26 climate summit to develop standards for corporate disclosures on sustainability-related issues, has published a draft of its proposed standards to, among others, require banks and institutional investors to

disclose emissions linked to their financial assets. Based on this draft, which will be subject to public consultation and is aimed to be finalized this year, financial institutions will be expected to publish estimates of the carbon emissions linked to their loans and investments. This could potentially affect Thai banks and investors when considering future investments as they will need to ensure the projects and investments have sufficiently addressed sustainability-related issues as well. Another factor why Thai companies should review their climate change risks and opportunities are for competitive reasons. As part of the climate actions, the EU has also introduced carbon tax or Carbon Border Adjustment Mechanism (CBAM), or the Sustainable Products Initiative on a global level. CBAM was introduced as a mechanism to adjust the price of imported goods which have carbon emissions that exceed the level prescribed under the EU regulations. As a result, importers in the EU who wish to import those goods will need to purchase a CBAM certificate, similar to paying tax on the exceeded carbon emissions. Thus, the EU customers may be more reluctant to purchase and import goods exported from Thailand which are subject to CBAM, and which have carbon emissions that exceed prescribed levels under EU regulations since they would have to bear an additional cost of purchasing the CBAM certificate. These developments at the global and domestic levels mean that companies can no longer ignore the importance of incorporating climate actions into their corporate strategy and business operations. Business partners, investors, and consumers are increasingly demanding companies to have explicit environmental and sustainability policies. Businesses are expected to follow through with these policies, otherwise they will simply stop doing business with them. This is particularly important for Thai companies which need to ensure that not only their own practice fully complies with their customer’s sustainability policies but also their entire supply chains, otherwise they will risk losing these customers. On the other hand, if sustainable business practices are adhered to, it could actually provide the company with a competitive edge. For example, carbon labelling products, which disclose the greenhouse gas emissions from those 25

products could attract more environmentally conscious customers. As consumers continue to react positively to environmentally conscious products, it is simply no longer an option to not incorporate sustainable practices into the supply chain without sacrificing revenue. Against this backdrop and along with Thailand’s own commitment at COP26, business operators

Peerapan Tungsuwan is a Corporate and M&A partner. She has nearly 40 years of experience advising on transactional and regulatory matters in highly regulated industries.

in Thailand can no longer overlook such developments. The sooner they start making changes, the more beneficial and competitive it will be for the companies. These trends will only become more and more of a reality and preparations should start now as this process cannot be done overnight. If operators do not start sooner, they may risk missing the train and make it harder for themselves later on.

Nam-Ake Lekfuangfu is one of lead partners in the Sustainability Group. He has advised on issues relating to environmental laws and regulations, including environmental reports, Thailand Case Study for Environmental Courts and Tribunals, and a climate change law guide.

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GOVERNMENT ENGAGEMENT

Minister of Tourism and Sports Discusses Policies to Accelerate Recovery and Support Sustainable Growth of the Tourism and Hospitality Industry

On May 24, 2022, the American Chamber of Commerce in Thailand (AMCHAM Thailand) attended a roundtable meeting with H.E. Phiphat Ratchakitprakarn, the Minister of Tourism and Sports. Mr. Napintorn Srisunpang, Vice Minister to Tourism and Sports; Mr. Chalat Ratchakitprakarn, Mrs. Srisuda Wanapinyosak, and Mr. Piboonaut Haruhanprakan from the Advisory Board to Minister of Tourism and Sports; Mr. Sutivuth Ratchakitprakarn from the Working Committee to Minister of Tourism and Sports; Mr. Teerasil Tapen, Executive Director of the Americas Region from the Tourism Authority of Thailand (TAT); and Dr. Panupak Pongatichat, Director of International Affairs Division were also present at the meeting. Dr. Panupak provided comprehensive information covering issues that are of great importance to AMCHAM members in the tourism and hospitality industry. The issues covered the Ministry’s policies to support tourism and increase Thailand’s destination competitiveness, the country’s reopening plan, as well as educational and capacity building programs to promote safe and responsible traveling. 28

After the Ministry’s presentation, AMCHAM members engaged in discussions with the Minister and his team on topics including timeline for the removal of the Thailand Pass, policies for increasing high-yield and medical tourism, measures to support the hospitality sector specifically those related to sales of food and beverage and promotional campaigns to boost spending, the role of the private sector in using creative technology to promote tourism experiences, and the Ministry’s priorities for the Asia-Pacific Economic Cooperation (AEPC) Summit 2022. Before concluding the meeting, AMCHAM President Jeff Nygaard of Seagate delivered appreciation for the Minister’s consideration and time to meet with AMCHAM’s members and provide insightful information on the future of the travel industry. AMCHAM stands ready to be a partner and resource in the government’s efforts to create sustainable and inclusive growth for the country through the development of the tourism and hospitality sector.

IN THE SPOTLIGHT Scott McCormack is the Managing Director of GP Strategies and serves as an AMCHAM Community Projects Council Co-Chair. Why did you volunteer for a leadership role at AMCHAM? When we settled back in Thailand three years ago, one of my personal goals was to get involved in the community. The Community Projects Council was the perfect opportunity to do that. Focusing on youth is really appealing to me, because the investment in the students we sponsor pays off for Thailand well into the future and has a multiplier effect well beyond the individual. Describe one rewarding experience of being a Council Co-Chair. Seeing scholarship students graduate and enter the workforce is very meaningful to me. Many of them overcame significant obstacles to complete their studies and the AMCHAM Thailand Foundation (ATF) scholarship was absolutely essential to them. They inspire me! How has workforce Learning and Development transformed after the pandemic? At the beginning of the pandemic, at GP Strategies, we transitioned many of our clients to 100% virtual learning and performance interventions. We learned that with thoughtful content design and full preparation of our team, we could achieve far more than we ever imagined in a virtual environment. But there is still huge value in being physically together. So today Learning and Development is all about designing the right blend of experiences, underpinned by appropriate technology. That could include mobile, virtual, classroom, and “learning in the flow of work”. We consider ourselves to be in the “Workforce Transformation” business. The pandemic has only accelerated the rate of change in the industries we serve. Any advice for members to get involved with the AMCHAM Thailand Foundation? If you have a talent for fundraising, or you have experience getting youth into post-education employment, we would love to hear from you! You will find the Council members a wonderful group of people to work with and we receive great support from our Board of Governors liaison. We have exciting plans to expand the scope of the scholarships we offer and to broaden and deepen our fundraising. I believe anyone with a passion for investing in the future of Thailand would find working with the ATF a rewarding experience.

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MEMBER NEWS

Diageo Launches Wrong Side of the Road

By Diageo Moët Hennessy

Diageo Moët Hennessy (Thailand) continues to raise awareness about the dangers of drunk driving. The company is launching a new interactive e-learning platform called Wrong Side of the Road (WSOTR). Developed in partnership with the United Nations Institute for Training and Research (UNITAR) and endorsed by the Metropolitan Police Bureau, Wrong Side of The Road is a virtual educational experience that demonstrates the effects of alcohol and driving, as well as showcases the stigma and consequences that result from deciding to drink and drive. Presenting two real life stories – one from the point of view of a drunk driver and another from the victim of an accident – the interactive platform enables users

to ask a series of meaningful questions about their decisions and the consequences of those decisions. Make the road safer for everyone, simply visit the e-learning platform https://drinkdriving.drinkiq. com/ (available in Thai and English).

Ascott International Management Appoints a New Management Team By Ascott International Management

Ascott International Management in Thailand & Laos is delighted to announce the new appointment of Suthiroj (Chris) Sathitpornkitti as Director of Business Development, Bernard Siew as General Manager for Somerset Ekamai Bangkok, and Manjindar Kaur as Senior General Manager for the soon-to-open Ascott Embassy Sathorn Bangkok. Suthiroj has over a decade of experience working for various international and regional hospitality firms, ranging from Best Western, Dusit International, The Standard and Six Senses to start-ups such as Kokotel, primarily in business development functions to expand and grow the footprints, businesses of such brands, and operators throughout the region. Bernard has two decades of experience in various 32

roles for several of the industry’s most recognizable hotel brands, including Hyatt, Conrad, Outrigger, Pan Pacific, and Raffles. He joined Ascott in 2008 and has held progressing roles in the Ascott Headquarters in Singapore and Ascott properties across Indonesia. Manjindar has over 20 years of experience in the hospitality industry, managing hotels, resorts, and serviced residences with international brands such as Hyatt, Frasers, Accor, and Ascott in Singapore, South Korea, Europe, and Thailand.

EVENTS Multi-Chamber Joint HR & Manufacturing Committees

Translating Engagement into Value - Talent Attraction & Retention Strategies for Manufacturers – May 20 Host: Noah Shepherd, Global Operations Director of Stanley Black & Decker. Speakers: Martin Sorensen, Chief Executive Officer of Workmate and Ben Dobbs, Plant Managing Director of Alliance Laundry Systems. Moderator: Richard Jackson of RLC Recruitment. Organized by: HR Committee and Manufacturing Committee Event Highlights: With high turnover rates in the manufacturing industry, Martin shared how to attract and retain talent, how to streamline talent acquisition with automation as well as building a positive hiring experience. Moreover, Ben shared six areas where manufacturers can create employee engagement and how to measure engagement by using an application “Happily”. “An important thing to make employees feel engaged with the company is to make sure they understand what they are doing and how it contributes to the company.” – Ben

Multi-Chamber

Eastern Seaboard Networking hosted by AMCHAM – May 20 Host: AMCHAM Board Governor Noah Shepherd, Global Operations Director of Stanley Black & Decker. Event Highlights: AMCHAM hosted the Multi-Chamber Eastern Seaboard Networking Night at the Renaissance Pattaya Resort & Spa. Representing the AMCHAM Board of Governors, Noah Shepherd, Global Operations Director Asia Pacific of Stanley Black & Decker, gave a welcome speech and extended gratitude to the sponsor AMCHAM Exclusive Tier member, WHA Industrial Development, represented at the event by David Nardone, Group Executive-Industrial and International. The event provided members from Bangkok and those located on the Eastern Seaboard, an opportunity to network and build business connections. 34

U.S. Embassy

Behind the Scenes at the U.S. Embassy Bangkok – May 23

Speakers: Scott Cecil, Consul General and Country Consular Coordinator, U.S. Embassy Bangkok and Ans Hedwig C. Lee, Social Security Administration, Federal Benefits Unit (FBU) Manila Event Highlights: The event provided valuable information on the range of services that the American Citizens Services (ACS) Unit provides to assist US citizens living abroad. These services focus on the welfare and protection of US citizens in emergency situations, travel alerts, and country specific information to keep US citizens informed. Ans Hedwig C. Lee, Social Security Administration, FBU provided information and important updates regarding social security services and cards.

Joint HR and Marketing & Communications Committees

Applying Best Marketing and Communications Practices to HR – May 26 Speakers: Wisit Jirutitijaroen, Head of HR, Thailand & Vietnam, Johnson & Johnson and John DaSilva, Managing Director, AMPOS Data & Technology Consulting, AMPOS Group. Organized by: HR Committee and Marketing & Communications Committees Event Highlights: Guest speakers Wisit and John did a deep dive into effective marketing strategies such as social listening, influencer marketing, lead nurturing, and content marketing that Human Resources (HR) professionals can use to communicate, inspire, lead, and drive impact within organizations. They provided a practical introductory guide and relevant case studies to HR professionals and marketers that need help in planning and executing better communications within their organizations. “Marketing always aligns to a business goal; HR should support the same business goal for effective communications.” – John 35

EVENTS The Governors’ Table

The Governors’ Table: Hyatt Regency Bangkok Sukhumvit – May 26

Host: Nara Decharin of Baxter Healthcare, Tibor Pandi of Citibank, Rachel Davidson of Hilton and DoubleTree Sukhumvit, and Deborah Seifert of Pfizer Thailand. Event Highlights: The AMCHAM team was pleased to welcome members to our Governors’ Table, where leading executives were able to connect over a leisurely dinner. AMCHAM members enjoyed face-to-face networking with the premier business community at the Hyatt Regency Bangkok Sukhumvit.

AMCHAM

New Member Orientation – May 31 Event Highlights: At this event, AMCHAM members, both old and new, had an opportunity to meet with the Board of Governors, AMCHAM staff, committee leaders, and member peers to learn more about what AMCHAM does, member benefits, and what members can do to get the most out of their membership. The participants also had a chance to exchange contacts and expand their business connections.

Creative Economy Council

Thailand Creative & Design Center – June 1 Organized by: Creative Economy Council Event Highlights: A group visit to the Thailand Creative & Design Center (TCDC) provided AMCHAM members with an opportunity to exchange knowledge and expertise with Pichit Virankabutra, Deputy Director of the Creative Economy Agency (CEA). Deputy Director Pichit showed members around the center, which is designed to foster the growth of Thailand’s creative ecosystem. He also shared information about the center’s activities and spaces, which include an exhibition area, an art-and-design library, and the Material and Design Innovation Center, with hands-on resources for locally made materials for disciplines ranging from fashion to architecture.

EVENTS The Governors’ Table

The Governors’ Table: Eastern Seaboard– June 2

Host: Jeff Nygaard of Seagate Technology, Charles Blocker of IC Partners, Viboon Kromadit of Amata Corporation, and Noah Shepherd of Stanley Black & Decker. Event Highlights: Held at the Holiday Inn Pattaya, this event marked the return of AMCHAM’s in-person Governors’ Table on the Eastern Seaboard. Hosted by Board Governors, the Governors’ Tables offer a great opportunity to connect with leading executives over leisurely dinners. The small-group of participants allows for individual introductions followed by relaxed, wide-ranging conversations with leaders from diverse industries and businesses.

Manufacturing Committee

Jelly Belly Factory Tour– June 2 Organized by: Manufacturing Committee Event Highlights: A factory visit at the Jelly Belly Candy Company located on the WHA Eastern Seaboard Industrial Estate in Rayong was a great success. The members had an opportunity to see the entire production process from making the candy to packaging them. Before leaving the factory, the visitors were also given a small box of Jelly Belly as a souvenir to enjoy.

NEW MEMBERS

Welcome New Members June 2022 CORPORATE MEMBERS ADI’s IT consultancy service provides customized software development to its partners to match with their specific business requirements. With the combination of solid technology experts and well-defined quality processes, ADI has the capability to deliver the best solutions and plays a key role in its partners’ goal achievements. Designate: René Dub, Business Development Manager

Based in Los Angeles, California with 25 years of experience, Anoogo continues a tradition from ISGO Photo Lab. The company has expanded its web development and printing services with digital screens for fabrics. By combining commercial print and web development, Anoogo is a unique, modern print and digital agency that has e-commerce skills with a full print facility under the same roof. Designate: Vic Lepejian, Managing Director

Dusit International is a leading hospitality group listed on the Stock Exchange of Thailand. Building on its two core areas of business – Hotels & Resorts and Hospitality Education – the company has expanded its operations over the past four years to comprise five business units. The additional units include Foods, Property Development, and Hospitality-Related Services. Designate: Suphanat Rodwanna, Assistant Manager - Partnership Marketing Superman Foam Industry has produced products related to packaging for automotive parts, electrical appliances, furniture, and more. The company offers better products suitable for current usage patterns and needs with a determined concept to drive the business with customer-centric service. The company later expanded into the high precision industry and large 3D printer. Designate: Kritorn Thampitakkul, Business Development Manager Thai Property Guide.com is a Bangkok-based residential leasing agency. The company provides free home search assistance and practical advice on finding luxury housing for expats in Bangkok, helping clients find the right house in the right location at the right price. Designate: Pimnada Watchareejiraphong, PR Manager 40

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AFFINITY PROGRAM

AMCHAM Member-To-Member Offers

AFFINITY PROGRAM

AMCHAM Member-To-Member Offers

C.P. Group recognized as one of The World's Most Ethical Companies 2022

ETHISPHERE announces “CHAROEN POKPHAND GROUP” as one of The World’s Most Ethical Companies for the second consecutive year. This recognition honors companies demonstrating leadership and commitment to business integrity. We will continue to strengthen a corporate culture based on ethical business practice and raise awareness among stakeholders throughout the supply chain, with the belief that together, we can enhance competitiveness in parallel with sustainable business growth.

Almost 50 years of expertise, we have served international expats based in Asia at the highest internationally accredited care level including professional medical evacuation services. Our continuously expanding excellence includes: Neuroscience Center Spine Center Orthopedic Center FIFA-Accredited Sports Medicine Center Bangkok Heart Hospital Bangkok Cancer Hospital