Boden Presentation

SWOT Analysis Strengths nesses

Offer discount codes as soon as you go onto the website (Boden, 2025)

Lots of testing “All of our products go through an ultra-marathon of testing” (Boden2025)

Bodens unsold clothes go to charity( Boden2025)-Reducing waste

Have a broad range of certifications. “Our pieces are certified by 6 of the industry’s most reliable certifications: GCS, RWS, RMS, Lenzing, BCI, and LWG. “ (Boden,2025)

“We wear test our samples 30+ hours to make sure they’re in it for the long haul” (O ‘Loughlin,2025)

Opportunities

“Consider “premiumisation” of select product lines to showcase value through quality of materials and durability.”(Business Of Fashion 2025)

Silver Spenders Market Opportunity- “older generations have more disposable cash to splurge on fashion” (Business Of Fashion,2025)

Incorporate Digital Product Passports to increase brand value (WGSN,2024)

Nearshoring “Nearshoring is expected to become an increasingly relevant sourcing strategy “ (Business Of Fashion2025)

No Digital Product Passport which will become a legal requirement for UK businesses by July 2027 (Drapers,2025)

Premium price architecture which can limit customer engagement compared to fast fashion brands.

Profit loss in both 2022 and 2023 (Drapers,2024)

Sustainability needs improvement -Good on you rated Boden “Not Good Enough” overall.”- (Good On You,2023)

No evidence of water waste reduction in the supply chain (Good On You,2024)

Threats

E-commerce sales decline “-8% drop in percentage points in online fashion sales growth expected 2024 to 2026 vs pre-pandemic” (Business Of Fashion,2025)

Boden source most of their clothes from China where there have been price increases rising labour costs (Business Of Fashion,2025)

Low Spending power in the UK “Recovery across the continent will be mixed; sluggish growth is still expected in key economies such as Germany and the UK” (Business Of Fashion,2025

Incorporate Vintage Designs -Companies such as J.Crew and New Balance incorporate both heritage designs and more trend designs to target a larger age range (Business Of Fashion,2025)

High Price Points Competitors like M&S have cheaper alternatives

Fabric Properties Comparison

Fabric One Fabric Two Fabric Three

Bamboo,Cotton Spandex Mix

Bamboo is a lot more sustainable than cotton as it requires a lot less water during production (CroftMill,2025)

Bamboo is absorbent and breathable

The Cotton and Bamboo are Biodegradable but the Spandex is not as its a synthetic fibre

“Bamboo fabrics are wonderfully soft” (Bambigo,2021)

The Spandex allows the fabric to be more stretchy (Fabric link,2025)

100% Polyester

“polyester is wrinkle-resistant and will better hold its shape, drape, and rigidity”(Masterclass,2025)

It’s moisture-resistant however this makes it less breathable (Masterclass,2025)

“polyester doesn’t have a very luxurious feel”(Masterclass,2025)

“It’s durable. Polyester fibers are incredibly strong, meaning they don’t tear, stretch, or pill easily like cotton” (Masterclass,2025)

Synthetic fibres add to pollution in the ocean due to microplastics(Good On You,2024)

Organic Cotton is more sustainable as it uses no pesticides (Good On You,2022)

Comfortable, soft and stretchy so good for jersey dresses

Polyester is not biodegradable” (Good On You2024)

Polyester may not be suitable for the end use of dresses due to its cheaper feel which is not suitable for a Boden customer.

100% Cotton

Cotton is very water absorbent meaning it drys fast It highly moisture wicking

Cotton has good drape on the body (SewPort 2025)

Water footprint –“the greatest impacts occur through wet processing of growing fibres like cotton” (The Fashion Index,2023)

It biodegrades and more thoroughly than synthetic fibres (Cotton Works, 2025). Soft on the skin (Paul James Knitwear, 2025).

“It will shrink when washed unless it is exposed to a pre-treatment and is prone to wrinkling. ”

(SewPort 2025)

“Exceptional breathability and lightness” (SewPort 2025) (SewPort 2025)

(SewPort 2025)

Cotton is breathable comfortable and biodegradable making it good for dresses Cotton is already used at Boden

Colour Fastness Tests

Allfabricspassedall3tests

Thesetestarekeyindetermininghow wellafabricsdyeresistsfading/ runningundervariousconditions keepingthequalityhighovertime

Boden requires at least a 4 as a pass for tested fabrics

To improve Bodens Print Durability test would be carried out to ensure the prints stay high quality since 67% of the collections are prints.

Grade 5 is the best

Grade 1 is the worst

All three fabrics pilled more with more revolutions however they can fall off over time due to the intensity of the machine meaning it may not be an accurate representation of a garment being worn by a person overtime.

Physical Tests

PillingTestModifiedMartindaleMethod

AbrasionTestMartindaleMethod

ResistancetoSnaggingMaceMethod

Resistance to snagging is not in the Boden requirements but it is a useful test to check the durability of the fabric

This test is highly important for the longevity and rability of the garment

BurstingTestBSENISO13938

Boden requirement is fabrics not containing elastane requirement is 250 KPa

This is N/A to fibre three as it has Spandex which gives the fabric a high level of elasticity

Our chosen fabric Bamboo, Organic Cotton Spandex Mix

We c ace for sustainable range and can lead to future innovations.

Fabric One proved to be the best choice for our end use as it is partially (66%) made of bamboo. Bamboo is much more sustainable compared to cotton and trees as the process does not use irrigation; the use of pesticides also isn't needed, which means it has a lower carbon footprint on the environment. Bamboo also releases 35% more oxygen which helps the environment. (Bamboo Clothing, 2025).

Man-made cellulosic fibres hold great potential for a bio-based economy when sustainably sourced, helping to prevent deforestation, habitat loss, land conversion, chemical misuse and risks to forest communities.(GFA,2023)

The farming of Organic Cotton does not use highly toxic substances which means it has a more positive impact on the environment. Organic cotton uses natural methods to grow, it helps to build healthy soil which stores carbon and helps to decrease the effects of climate change. (Fabrics Galore, 2021).

Care Label

SKU number which allows for Boden to track the garment

“Fibre content labelling in apparel and textiles is mandatory in the UK and across the EU as laid down in the 2012 Textile Products (Labelling and Fibre Composition) Regulations” (UkFT,2025) Size 8

No Tumble drying due to a -13% Dimensional Stability Result

Explaining care instructions for USA customers as it is required

Safety warning as fabric is flammable

Go Green Wash at 30

“Brands can be held responsible for the cost of repair or replacement if the consumer, having undertaken a reasonable cleaning process, damages a product.” (UkFT,2025)

J.P.Boden & Co. Ltd

Boden House, 114-120 Victoria Road London, NW10 6NY

In Partnership with Fairtrade

Care label instructions are highly important for a garments’ life span

Digital Product Passport for after care instructions and transparency

Boden sell in FranceThe Triman symbol is a legal requirement in France since 2022

Future Innovations

Cotton

Certifications

Boden could collaborate with Fair Trade to produce Organic

Cotton which is GOTS certified

“GOTS is the only one among the tested certifications to offer complete transparency and traceability from fibre production to finished textile.” (GOTS,2025)

Competitor M&S already use the GOTS certification (M&S,2025)

Alternatives

Lab-grown cotton is also emerging as an alternative, with companies such as Galy which substantially reduces environmental impacts (GFA,2024)

(Veja,2025)

French sneaker brand Veja created a cost graph to spotlight rising organic cotton prices and instil product transparency (WGSN,2024)

FAIRTRADE

Thank you for your purchase of the Fair Trade Lemon Dress and helping to build a better world.

10% of this purchase will be donated to Fair Trade