GR APHIC DESIGN
P o r t f o l i o
About Me Hello, I just completed my postgraduate in Visual communication from UID and I am looking for a job as a graphic designer. I have always been fascinated by the way a product is presented by its makers to the target audience and its effect on the sale. I am looking for a place where I can further enhance my knowledge and understanding of how to industry works and maybe someday contribute to it.
Aman Govani 9574924944 / aman0149@gmail.com
Softwares
Areas of Interest
Hobbies
Illustrator
Branding
Music
Photoshop
Advertising
Swimming
Indesign
Publication
Bike Rides
After Effects
Photography
Reading
3ds Max
UI UX
Abilities
Education
Work Experience
Conceptualisation
M.Des Visual Communication
Intern at Design Stack (Sept-Oct)
Unitedworld Institute of Design
Responsibilities: Research for projects, Assisting with design work including packaging, brochures, Illustration and logo.
Layout Photography Research Illustration
BSc I.T. Singhania University
(2 years from University of West London)
Intern at What A Story (May-Jun) Responsibilities: Research and implement design projects such as brochure, logo, photoshoots, video/illustrative stories, and interacting with clients when needed.
Customer care Assistant at Boots UK Responsibilities: Handling tills, Merchandising, and Resolving customer problems
Publication
Masjid-E-Nagina is a book that combines my love for photography and book design. The book explores the mosque built in 1514, which is still geographically and ritually central to the lives of many. Laser cut elements of the book explore the stone carvings and patterns that the mosque is famous for. the book provides an experiential understanding of the building and its atmosphere.
Branding
This is a reimagined brand identity for an online fashion jewellery store “Pipa Bella”. After going through the brand’s core philosophy and researching the brand’s core target audience, I decided to opt for a monogram identity for the brand that highlights it’s core message. The logo is inspired by multiple ideas of the brand philosophy, such as co-existence, unique/different, fashion-forward, and aspiration amongst others.
Advertising
This project explores introducing a more ‘Desi’ style of the sub to a market that may not enjoy the other (western) flavours as much. “HURRYLAL” is a step towards catering to this market, making the subway brand more culturally conscious and more inclusive.
Packaging
Balaji wafers in Gujarat is well known for its consistent quality and great taste, but its packaging is often regarded as dull and boring. So I have redesigned it’s packaging with an effort to give it a sense of celebration and joy whenever purchased while still keeping the symbolic orange associated with the brand. I wanted to capture the “local” appeal of the brand hence I used a mandala motif in the background which fulfils both these aims while also becoming itself as a part of the brand’s very own unique identity.
The first poster looks at FUTURA as a typeface and it’s an element of balance and geometry that makes it so beloved.
Posters
The bicycle thieves poster uses a gradient background to symbolize the mood of the protagonist which becomes increasingly desperate. The silhouette with a hat could be the thief or the protagonist who also eventually turns into a thief. While such details may not be captured by everybody at first glance, such techniques lend the poster layers and it keeps giving something new every time it is seen.
Futura fonts are based on geometric shapes and have an appearnace of efficiency and forwardness. They
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have low contrast. Futura fonts are widely
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used on a daily basis in both print and digital form. They are
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also used in logos.
Illustrations and Portraits
I like to explore forms and lines through both manual and digital tools. I like to understand the basic forms and shapes, how light and shadow can affect the texture and in turn perception. This way of looking and drawing helps me critically understand symbols, logos and icons.
Photography
Photography has always been my interest. It is a method of exploration and communication that is very close to my heart. I am currently exploring various types of photography (street, portrait, product & so on). It is my way of travelling into spaces around me and building my own language.
Thank you!
Aman Govani +91 9574924944 aman0149@gmail.com