A creative exploration inspired by the visual language of fashion magazines. Work on light, composition, and narrative to build a refined and contemporary editorial aesthetic. direction.
V G U E O
A photographic reportage documenting a student fashion show focused on sustainable creation. Emphasis on silhouettes, recycled materials, and the collective energy behind the project. A sensitive and authentic documentary approach.
An advertising poster created at the request of reinventing Crocs’ art direction, incorporating the desired elements. Work focused on color, typography, and composition to deliver a pop and contemporary style.
On was asked to redesign a tea beverage chosen and tasted in class, and to imagine a complete artistic direction based on our own creative vision. The goal was to reinterpret the product through a new visual universe while staying coherent with its identity and flavour profile.I chose to draw inspiration from Chinese culture, as it naturally connects to tea traditions, rituals, and the imagery associated with iced tea. This direction allowed me to explore symbols, colours, and compositions rooted in heritage while giving them a contemporary twist.The project required the creation of a moodboard, a layout plan, a usage scenario, and several packaging variations. Each element was designed to express the chosen cultural influence and to highlight the sensory qualities of the beverage through a clear, cohesive visual identity.
Experience
cCollaborating
with Le Petit Marseillais, we developed a new hygiene product concept designed for young female students. The project focused on creating an affordable, compact, and practical shower gel range adapted to a student lifestyle. The product line includes four different formulas addressing specific skin needs, including dry and sensitive skin, as well as a specific formula designed for Black skin. The range also features refill options and eco-responsible packaging. Beyond the product itself, we built a complete brand universe with strong values of inclusivity and accessibility.
In our event management course, we were asked to design a project as if we were the brand itself. The assign ment involved choosing a company, understanding its universe, and creating an event that could strengthen its identity and connect with its audience. We focused on defining the brand’s challen ges, targeting the right pu blic, and shaping a coherent experiential concept. The location didn’t need to be specific; the aim was to craft an atmosphere, an intention, and a clear artistic direction
Experience Racing
As an event agency, we designed an event for Porsche based on the game ‘Game by Porsche’ in order to attract a younger audience than the current one. The concept brought together gamers, VIPs, journalists and industry professionals over several days. We developed the central idea, visual identity, mood board, planning, budget and venue, in line with Porsche’s image.
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