OUR IMPACT Mike Wiegele Helicopter Skiing
2025
CONTENTS
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Mike Wiegele Helicopter Skiing
THE WIEGELE WAY Our Tradition, Our Future Operating The Right Way The Helicopter in the Room
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THE MOUNTAINS WE SHARE Simpcw First Nation Cultural Sharing 2024-25 Friendship Highlights
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OUR ENVIRONMENTAL RESPONSIBILITY Our Climate Impact Measuring Our Emissions Why FY2025 Looks Different From FY2024 Offsetting Our Helicopter Fuel Emissions Other Environmental Initiatives and Operational Context What We Have Not Yet Done Green Committee Wildlife and Environmental Stewardship Mountain Caribou
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TAKING CARE OF THE PEOPLE It Takes A Village Free Kids Ski Program 2024-25 Community Highlights Philanthropic Footprint Our Staff Initiatives 2024-25 Staff Events Highlights
36 37 38 39 42 43 44
LOOKING AHEAD What Comes Next Strength in Numbers
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28 31 32 33 34
2025 Impact Report
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THE WIEGELE WAY Tradition | Operations | Impact
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Mike Wiegele Helicopter Skiing
“A Company and a Community that sustain themselves economically, socially, and environmentally.” Mike Wiegele
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Our Tradition, Our Future This is our second Impact Report — and in some ways the more important one. Last year, we introduced ourselves: who we are, what we believe, and why we think a helicopter skiing company has an obligation to take environmental stewardship seriously. This year, we have more to show for it. 2025 was a full season in every sense. The mountains delivered, the team showed up, and the work we do beyond the skiing — with our community, with Simpcw First Nation, and on our own environmental responsibility — continued to grow. Some of what you'll read in these pages has been part of who we are for decades. Mike Wiegele's friendship with the Simpcw, his reverence for the land, his insistence that a company and its community are inseparable — these are not initiatives. They are the foundation everything else is built on. We carry them forward not because they appear well in a report, but because they are simply the right way to operate.
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THE WIEGELE WAY
Some of what you'll read is newer. In season 2024-25 we significantly expanded our emissions inventory, producing our most complete picture of our total GHG emissions to date. We deepened our partnership with Simpcw through a mountain caribou project that put our helicopters to work for conservation — one of the more meaningful expressions of that relationship we have been part of. We invested in our community in ways that go beyond cheques: in trails, in baseball fields, in free days on the mountain for kids who live here. As you read this, we have completed the first-ever MWHS Staff Sustainability Survey and heard a clear message from our team: they care deeply about this place, they understand the stakes, and they want to be part of the solution. We have listened, and are acting on it — more on that to follow. Mike was a man of simple, powerful words — not always polished, but he meant every one of them. "Say what you will do, and do what you say" was one he told us often. We continue to live by it — doing the work first, then telling you honestly what we did and what we are still working on. This report is that honest account.
Matic Vecko Director of Sustainability 2025 Impact Report
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THE WIEGELE WAY
Operating the Right Way We pride ourselves on doing things the right way — the Wiegele way. Following the mandate of our founder, Mike, our decisions are grounded in ethics, integrity, and trust, with a multi-generational perspective on sustaining a healthy business for the people who come after us. That commitment is backed by formal policies covering conduct, ethics, and accountability — and by Mike's simpler instruction, which we still honor: stay humble, and never stop listening and learning — from the mountains, and from those who have cared for this land since time immemorial.
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THE WIEGELE WAY
The Helicopter in the Room We are a helicopter skiing company. Every day we operate during winter, our helicopters carry skiers into the mountains — and every one of those flights burns fuel and produces greenhouse gas (GHG) emissions. That is the plain fact of our industry, and we are not going to write around it. We also care deeply about these mountains. They are where our lives and our livelihoods meet. They have sustained people and wildlife for thousands of years, and they sustain us now. Holding both of those truths at once — that we love this place and that our business has a real impact on it — is the contradiction we live with as a company and as individuals. We don't have a tidy answer to it. What we have is a commitment to measure our impact honestly, reduce it where we genuinely can, offset our largest single direct source, and tell you the truth about the rest. The pages that follow are our account of how we did against that commitment this year.
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THE MOUNTAINS WE SHARE Our Hosts | Cultural Sharing | Friendship
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Mike Wiegele Helicopter Skiing
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THE MOUNTAINS WE SHARE
Simpcw First Nation We're privileged to operate in the mountains around Blue River, within Simpcwúl̓ ecw — the territory of the Simpcw First Nation, who have cared for this land since time immemorial. We're guests here, and we don't take that lightly. Our relationship with Simpcw has been built over decades, rooted in mutual respect and a shared love of the land we both depend on.
LEARN MORE
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Mike Wiegele Helicopter Skiing
Cultural Sharing Each winter, our Simpcw friends join us as guests of honour at our seasonopening staff gatherings at both our main resort in Blue River and at Albreda Lodge, where they share a cultural presentation with all our staff. In Blue River, this is followed by a smudge ceremony on the shore of Eleanor Lake. Throughout the year, they generously share their culture, and history with us through presentations, workshops, and storytelling sessions.
“They were here before us.” Mike Wiegele
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2024-25 FRIENDSHIP HIGHLIGHTS
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Mike Wiegele Helicopter Skiing
THE MOUNTAINS WE SHARE SIMPCW YOUTH SNOWBOARD CAMP For more than fifteen years, MWHS has hosted the Simpcw youth snowboarders for their annual camp in Blue River — a tradition Mike loved and joined whenever he could. The 2025 camp, March 28–30, was the first without him on the snow. We felt his absence, and also the strength of a relationship now spanning generations, with some of the earliest camp participants today returning as coaches.
STORYTELLING EVENING Every year we gather with the Simpcw Language & Culture Department for an evening of storytelling and pizza around the fire at our Cabana chalet — staff, community, and neighbours together. It's one of the mostloved nights of our season.
SUPPLEMENTAL CARIBOU FEEDING PROGRAM During the 2024–25 winter season, Mike Wiegele Helicopter Skiing supported a multiyear Mountain Caribou conservation program led by the Simpcw First Nation. Learn more on page 34.
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OUR ENVIRONMENTAL RESPONSIBILITY Emissions | Environmental Initiatives | Stewardship | Conservation
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OUR ENVIRONMENTAL RESPONSIBILITY
Our Climate Impact The mountains are where our livelihoods and loves intertwine — which means climate change affects us twice, in our professions and our passions. We also have to be honest about what we are. Helicopter-based mountain recreation is inherently GHG-emissions-intensive. There are practical limits to how much those emissions can be reduced with current technology, and we will not pretend otherwise. Our approach focuses on accurately measuring our operational GHG emissions, implementing incremental efficiency improvements where feasible, and transparently disclosing the remaining impacts of our operations. How we talk about our emissions. Throughout this report, "GHG emissions" (or "carbon footprint") means our greenhouse gas emissions, measured in tonnes of carbon dioxide equivalent (tCO₂e). Scope 1 is direct emissions from fuel we burn (helicopters, vehicles, heating); Scope 2 is emissions from purchased electricity; Scope 3 is value-chain emissions connected to the goods, services, and activities across our supply and value chain. Our FY2025 inventory covers all three scopes but is not exhaustive — notably, it does not yet include guest travel to and from the resort. Our reporting follows the GHG Protocol Corporate Accounting and Reporting Standard.
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Measuring Our Emissions In Fiscal Year 2024, we measured our own Scope 1 and Scope 2 emissions for the first time, in accordance with the GHG Protocol Corporate Accounting and Reporting Standard. This work aligns with our parent company Alterra Mountain Company's Science Based Targets initiative (SBTi) commitment, under which reduction progress is measured against a Fiscal Year 2022 base year. Our FY2024 Scope 1 and 2 emissions totalled 1,522 tCO₂e for direct operations. In FY2025, we significantly expanded our Scope 3 value chain GHG emissions estimate — our most complete inventory to date, giving us a fuller picture of our total GHG emissions.
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OUR ENVIRONMENTAL RESPONSIBILITY Measured in tons of tCO2e FY2024
FY2025
(Rounded to the nearest unit)
1,483
Scope 1 — Direct fuel combustion
1,811 39
Scope 2 — Purchased electricity
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FY2024 -Incomplete, not comparable* Scope 3 — Value chain emissions
4,402 0
1,000
2,000
3,000
4,000
5,000
All figures in metric tons of CO₂ equivalent (tCO₂e), measured in accordance with the GHG Protocol Corporate Accounting and Reporting Standard using published emission factors from the U.S. Environmental Protection Agency (EPA). Figures are rounded to the nearest tonne and may not sum exactly.
Scope 3 represents approximately 71% of our FY2025 total measured GHG emissions and covers nine value-chain categories. The largest are purchased goods and services, capital goods, fuel- and energy-related activities, employee commuting, business travel, and waste generated in operations. Our inventory does not yet include guest travel to and from the resort, which we expect to be significant and is an area for future assessment.
* FY2024 Scope 3 was limited by a mid-year accounting-system transition and is not directly comparable to FY2025. 22 Mike Wiegele Helicopter Skiing
Total MWHS GHG emissions, Fiscal Year 2025: 6,235 tCO₂e (Scope 1, 2 and 3*). August 1, 2024 to July 31, 2025
* Scope 3 covers value-chain GHG emissions across nine categories; guest travel is not yet included. 2025 Impact Report
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OUR ENVIRONMENTAL RESPONSIBILITY
Why FY2025 Looks Different From FY2024 Two factors explain the difference, and both are worth naming plainly. A fuller season. Our FY2024 ski season was shortened by approximately two weeks due to poor snow conditions, resulting in lower helicopter flight hours. FY2025 was a full operating season — and our Scope 1 emissions reflect that. A more complete picture. FY2025 is our most complete emissions inventory to date, covering nine Scope 3 value-chain categories. Our FY2024 value-chain data was limited by a mid-year accounting-system transition and is not directly comparable, so we do not treat FY2024 as a like-for-like total. Our Scope 1 and 2 emissions are comparable year over year; for total-footprint and Scope 3 tracking, our reference point is our FY2022 baseline, consistent with Alterra's SBTi commitment.
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OUR ENVIRONMENTAL RESPONSIBILITY
Offsetting Our Helicopter Fuel Emissions Our carbon offset purchases focus on helicopter fuel — our largest single direct source of GHG emissions. Why we prioritize helicopter fuel offsetting. Helicopter aviation is the emission source over which we have the least control in the near to mid-term. There are currently no electric helicopters capable of winter mountain operations, and sustainable aviation fuel remains in early development with very limited availability in remote mountain environments like ours. Outside of operational efficiency improvements and monitoring emerging technologies, helicopter fuel represents an emission source we cannot eliminate while continuing to provide our core service. This is why we have chosen to address these emissions through verified offset purchases while working to minimize other emission sources where we have more direct control.
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In FY2025 we purchased 1,386 tCO₂e of carbon offsets from the Great Bear Forest Carbon Project to match our calculated helicopter fuel emissions. Our emissions are calculated in accordance with the GHG Protocol Corporate Accounting and Reporting Standard, using published emission factors from the U.S. Environmental Protection Agency (EPA). The project is validated under British Columbia's Forest Carbon Offset Protocol, recognized under Canada's federal Output-Based Pricing System for regulatory compliance use. We chose the Great Bear Forest Carbon Project because it is highly regulated, locally relevant to our British Columbia operations, and supports Indigenous-led conservation.
LEARN MORE ABOUT THE GREAT BEAR FOREST CARBON PROJECT
Important context: Carbon offsets represent credits that finance activities intended to reduce or avoid GHG emissions. Forest-based offset effectiveness depends on assumptions about baseline land use, long-term permanence, and risks of carbon loss. Offsets do not make us carbon neutral or eliminate our direct operational emissions — helicopters still burn fuel and emit GHGs.
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Other Environmental Initiatives and Operational Context The following initiatives address localized waste, energy use, and operational efficiency. They are real and we are committed to them. To put them in honest context: they represent a small fraction of our total measured GHG emissions relative to aviation fuel. We include them because every step matters — and because transparency means showing our work, not just our wins. Guest shuttle service. A bus shuttle runs between Blue River and the resort. Commercial recycling. Our recycling program diverts waste from landfill across the main resort, Albreda Lodge, and our motels. LED lighting. 80% of our resort lighting has been converted to LED, with conversion ongoing. Geothermal heating. Many of our resort buildings are heated using geothermal heating systems. Single-use plastics. We have replaced single-use plastic products with reusable alternatives in our food and beverage programs where feasible, and are currently auditing remaining single-use items across all departments.
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OUR ENVIRONMENTAL RESPONSIBILITY
Fluorine-free wax. Our ski rental shop uses fluorine-free ski wax and ski base cleaner products, which have reduced environmental impact compared to traditional fluorinated products. Espresso pod returns. Guest room espresso pods are returned to the manufacturer for recycling. Fireplace ashes are returned to compost and used in landscaping on resort property. Linen repurposing. Guest sheets, towels, and linen are cleaned and repurposed for staff use or donated to our local women's shelter. Lost and found donations. Unclaimed lost and found items are donated to thrift stores. Paperless administration. Most of our office operations have transitioned to paperless systems. Local supplier relationships. We prioritize local and regional suppliers to reduce transportation distances where we can. Composting. We are in the early stages of developing a commercial composting program, including exploring a partnership with a local organic farm. Operational context — electricity. Our resort operations are powered by the BC Hydro grid. BC Hydro reports that approximately 98% of the electricity it generates comes from clean or renewable resources, primarily hydroelectric. This results in lower GHG emissions associated with our electricity consumption than would be the case in jurisdictions that rely more heavily on fossil-fuel-based generation. To put this in proportion, however, electricity represents approximately 1% of our Scope 1 and 2 GHG emissions. While BC Hydro's predominantly renewable grid lowers the GHG emissions associated with our electricity use, it does not materially change the overall GHG emissions profile of helicopter-based operations.
PG Mike Wiegele Helicopter Skiing
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TAKING CARE OF THE PEOPLE
OUR ENVIRONMENTAL RESPONSIBILITY
What We Have Not Yet Done We have not set our own standalone science-based emissions reduction targets. As one of Alterra Mountain Company's destinations, however, MWHS is included in the scope of Alterra's SBTi commitment — to reduce absolute Scope 1 and Scope 2 GHG emissions 50% by FY2030 from a FY2022 base year. Our own GHG-emissions-reduction efforts today remain incremental and operational; we will disclose any MWHS-specific targets if and when they are adopted. We are monitoring developments in sustainable aviation fuel and electric VTOL technology closely. Commercially viable solutions for our operating environment remain distant.
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OUR ENVIRONMENTAL RESPONSIBILITY
Green Committee Our Green Committee is a group of managers and staff who care about reducing our environmental impact and finding practical improvements across the resort. The Green Committee meets regularly to review current practices, identify what can be done better, and plan and run green initiatives — as well as organize workshops and events that help staff bring more sustainable habits into their work and their lives. The Green Committee also partners with Human Resources on staff wellbeing, mental health, and community events — reflecting our belief that looking after people and looking after the land are part of the same job. Some more recent initiatives include: Phasing out disposable take-out containers at the staff restaurant, and introducing reusable branded containers for staff and guests Running the annual MWHS Green Week, a weeklong initiative to promote environmentally friendly habits. Organizing the MW Thrift Shop at season's end, with leftover items donated to hospital thrift stores that direct proceeds to the hospital A smart light-switch pilot in the administration kitchen to cut energy waste. Supporting staff wellbeing programming, including Mountain Mental Health Matters Month and the Wiegele Winter Games
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Wildlife and Environmental Stewardship We share these mountains with the animals that live here, and our protocols are built to keep our disturbance to a minimum. At the start of each season, our pilots and guides complete wildlife training delivered in partnership with Simpcw First Nation. Through the season we follow documented procedures: maintaining wildlife sighting logs, closing areas temporarily when animals are present, and adjusting flight paths to give wildlife space. This information is shared with Simpcw First Nation to support their conservation work. We also support wildlife research within our tenure, so that we — and others — can do a better job of protecting the animals we operate alongside.
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OUR ENVIRONMENTAL RESPONSIBILITY
Mountain Caribou In the 2024–25 winter season, we supported a multiyear mountain caribou conservation program led by the Simpcw First Nation, in partnership with provincial and park agencies. The program is part of Simpcw's broader effort to support southern mountain caribou in their territory, drawing on both Secwépemc knowledge and ecological science. Southern mountain caribou are among the most threatened large mammals in Canada. Decades of habitat loss and fragmentation — driven mainly by industrial activity and road building — have reduced the old forests they depend on and shifted predator-prey dynamics against them. Backcountry recreation, including heli-skiing, can add to that pressure by displacing animals from the terrain they prefer. We operate in this landscape. That is part of why this work matters to us. Our contribution was practical: helicopter flight time and facilities to store the feed, reach remote sites, establish supplemental feeding stations, and support wildlife cameras and site inspections. The work follows Simpcw's direction, and the data gathered — on caribou movement, feeding behaviour, and health — will inform future recovery strategies through collaborative conservation. The work continued into the 2025–26 season, with monitoring underway. We'll share more as it grows. 34 Mike Wiegele Helicopter Skiing
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TAKING CARE OF THE PEOPLE Our Community | Our Initiatives | Philanthropy
"Without our people, all we have is a bunch of cabins in the woods." Mike Wiegele
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It Takes a Village We would not be where we are today without the support of the people of Blue River. Mike understood that the company and the community could not exist without each other. That remains true today. Some of what we do to support the community around us: Free snow-cat skiing for local kids every Saturday during the winter season Annual donation to Blue River Elementary School for gear and school trips Cross-country ski trail setting and maintenance for staff and the public, in partnership with the Thompson-Nicola Regional District Co-sponsoring weekly gym nights at the local school — team sports for staff and residents through the winter Maintaining the covered hockey rink for public use Santa at the Lodge — Christmas gifts and lunch for staff and town kids Support for the Blue River Children's Arts Club Sponsorship of community events and organizations: Blue River Community Association, Terry Fox Run, Spring Town Clean, Sled Blue River, Canada Day, and the annual Harvest Dinner
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TAKING CARE OF THE PEOPLE
Free Kids Ski Program Mike was always a coach and mentor, passionate about providing the kids in Blue River with opportunities they might not otherwise have. He was a strong advocate for grassroots programs that offered local kids special experiences and ignited their passion for active living and the outdoors. For decades, kids from Blue River and the North Thompson Valley have gathered at the resort every Saturday to take a short flight to Saddle Mountain for a day of snow-cat skiing. The program runs January through March, conditions permitting. Mike started this program and often joined for a few laps. Many of those kids are adults now — some of them work in the ski industry. The program runs January through March and costs nothing for the families who join.
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2024-25 COMMUNITY HIGHLIGHTS
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TAKING CARE OF THE PEOPLE
BASEBALL INFIELD REPLACEMENT In FY2025 MWHS replaced the infield at Blue River's community baseball field, contributing staff time and materials to give local players a field they can be proud of. It is the kind of investment that doesn't make headlines but makes a difference to the people who use it.
CROSS-COUNTRY SKI TRAILS Each winter MWHS sets and maintains the community crosscountry ski trails, open to both staff and the public. The program runs in partnership with the Thompson-Nicola Regional District. For a small mountain town with long winters, accessible trails matter.
PAC DONATION Every year MWHS donates to the Blue River Elementary School Parents' Advisory Council to fund sports equipment, outdoor activities, and school trips.
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TERRY FOX RUN MWHS supported the Blue River Terry Fox Run this season, contributing funds for every staff member who participated alongside the Blue River community in this national fundraiser for cancer research.
SANTA AT THE LODGE Each December, MWHS hosts Santa at the Lodge — a Christmas celebration for children of staff and families from the community, with gifts, lunch, and a room full of noise and laughter that Mike would have loved.
BLUE RIVER CHILDREN’S ARTS CLUB This season MWHS provided funding to support the Blue River Children's Arts Club, helping local kids access creative programming in their community.
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TAKING CARE OF THE PEOPLE
Philanthropic Footprint In 1996 Mike Wiegele and five friends — including then-senior company leader Andy Aufschnaiter — founded the Bruderschaft Friends Blue River Society, modelled on the Bruderschaft in St. Christoph am Arlberg, Austria. The Society provides immediate, one-time financial support to people in need within the mountain community. To date it has provided over $250,000 in assistance. Each winter the Society co-hosts the Andy Aufschnaiter Memorial CrossCountry Ski Race. In 2025, the race was held on February 13, drawing kids from across the North Thompson Valley. The morning of racing is followed by a spaghetti lunch at the Lodge — one of those events that has been running long enough that the kids who raced in the early years now bring their own children.
LEARN MORE
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Our Staff Initiatives We hear it from our guests time and again: "You have the best and friendliest staff ever." We don't take that for granted. Our aim is to be the best heli-ski operation for our people to live, work, and play — and that means caring about what our staff need to feel at home, in the company and in the community. We are committed to: Competitive compensation and benefits A culture where anyone can talk to anyone, and the leaders' doors are open Policies that promote Diversity, Equity, and Inclusion Employee wellbeing through an Employee Assistance Program for all staff and their families, with mental health built into our First Aid Training, our Joint Occupational Health & Safety Committee, and our critical incident response Staff programs and events for physical, mental, and social wellbeing — employee and birthday recognition, ski days and lessons, scenic flights, Christmas and New Year's dinners and gifts, boutique discounts, yoga, sound baths, candlelit cross-country skiing, campfires, and wellness bingo Staff-led social groups — music, crafts, dog-walking, pet-sitting — and access to Adventure Centre activities alongside our guests
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2024-25 STAFF EVENTS HIGHLIGHTS
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TAKING CARE OF THE PEOPLE WIEGELE WINTER GAMES Our flagship staff event returned for three weeks of midwinter competition and connection. In 2025 we added pub-style games — trivia, Yahtzee, wheel of fortune — and swapped the old skating and hockey events for indoor games like pool, darts, and ping pong. The Games closed with prize draws, a campfire with s'mores, and a themed dance at the community hall. At Albreda Lodge, the team ran their own event in place of the Winter Games: the Shine Photo Contest, capturing photos of people, food, and the Lodge at their best — wrapped up with a gallery night of wine, cheese, and prizes.
MOUNTAIN MENTAL HEALTH MATTERS MONTH Part of an Alterra-wide initiative, our Mental Health Month grew into a full calendar of activities designed to support staff wellbeing through the heart of the season. Highlights included a gratitude board, a massage workshop, a baking day, games nights, cross-country ski and climbing lessons, a craft night, a full-moon candlelit cross-country ski open to the Blue River community, and — a staff favourite — free dog hugs. Throughout the month we shared journal prompts, self-care ideas, and wellness resources, and promoted our Employee Assistance Program and mental health training.
THROUGHOUT THE SEASON Beyond the marquee events, our team kept the social calendar full: game nights at the staff restaurant (Yahtzee, bingo, name-that-tune, trivia), sound baths, a calligraphy night for Lunar New Year, gnome hunts, gym nights, an International Women's Day event with DIY craft stations and a vision-board workshop, and a health and fitness bingo challenge. In a remote mountain town through a long winter, these small gatherings are what turn a staff into a community. 2025 Impact Report
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LOOKING AHEAD What Comes Next | Strength in Numbers
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LOOKING AHEAD
What Comes Next This is our second Impact Report, and we are still early in building a formal sustainability program. We don't have everything figured out. What we have is momentum, and a clearer sense than ever of where to point it. The biggest reason for that clarity is our team. At the time of writing, we have just completed the first-ever MWHS Staff Sustainability Survey — and the message from our staff was unmistakable: they want us to take this seriously, and they want to be part of the work. That is a mandate, and we intend to honour it. Over the coming year, we are focused on turning that mandate into a plan. That means developing a formal sustainability strategy for MWHS — one grounded in what our staff told us, what our GHG emissions data shows, and what the people who run our departments know about what is actually achievable. It means closing the loop with staff on what we heard and what we are doing about it. And it means continuing the practical work already underway: improving how we manage waste, tightening our procurement, and finding the operational efficiencies that are within our control. We are realistic about the pace. We are a seasonal business in a remote place, with a small team carrying a lot. Progress will be incremental. But the direction is set, and the will is there.
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LOOKING AHEAD
Strength in Numbers We know our own efforts are a small part of a much larger picture. Through our parent company, Alterra Mountain Company, we are part of a broader effort across the mountain tourism industry to measure, disclose, and reduce environmental impact — including Alterra's commitment to the Science Based Targets initiative, which guides how we measure and report our own GHG emissions. The challenge ahead is real, and no single operator solves it alone. We are proud to do our part, honestly and in good company.
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