Brought to you by Alpha Dog Advertising, a leader in B2B marketing. Visit us at Booth #349. | November 13, 2024
Morning Walk THE
Sustainably Printed with PrintReleaf™ Technology
Developed Exclusively for Greenbuild 2024
Your Products Are Sustainable – But What About Your Packaging?
Broadly, we should opt for 100% recycled or raw materials for packaging and only use suppliers that are committed to sustainability and/or a circular economy (by reducing waste through reuse and biodegradable materials). Check that their supply comes from sustainable, certified sources, and assess how the material is made. We should also be cognizant of the working conditions, if wages are aligned fairly, and that social factors are considered. Bold assertions from a paper newsletter, right? The Morning Walk is printed on 100% recycled paper and is sustainable thanks to PrintReleaf™ technology. PrintReleaf Sustainable software programs can help your business overcome the paper and shipping material usage that negates some of the positive progress you’re making. Colorado’s PrintReleaf is a SaaS (software as a service) provider that automates environmental offsets. By entering your business’s monthly paper consumption into their software
Direct Mail Still Delivers
After receiving a direct mailer...
57% 46% 36%
visited the brand’s website
searched for online reviews
made a purchase
CERTIFIED REFORESTED
BX_CC5B7F162723
PrintReleaf Alpha Dog Advertising used PrintReleaf technology in creating this newsletter. Scan the QR code to see where the tree planting that will offset its paper use will occur. To learn more, come see us at Booth #349 — we’d love to chat more about it!
(via automated integrations or manual data transfers), it calculates how many trees were harvested and how much greenhouse gas was emitted from the paper consumed. PrintReleaf then connects with certified global reforestation projects to plant the equivalent number of trees. When using PrintReleaf, your business receives Lifetime Impact Certificates for ESG reporting and social media sharing. Additionally, PrintReleaf tracks and audits its partners to be sure of compliance throughout the process. Check out PrintReleaf’s full process, and more ways they can offset your packaging and paper use, at PrintReleaf.com.
Target the Right Audience Shouting into the void won’t get any attention for your brand and wastes time and money. Be sure you’re talking to the right audience with your marketing. A few years ago, we were engaged by a builder who crafted incredible, breathtaking timber frame luxury homes — but to a frustratingly limited number of clients. We quickly determined they were marketing to the wrong audience. Instead of marketing to affluent homebuyers, we changed their focus to reaching residential architects and custom builders, with homebuyers as a secondary target. By then communicating the value of the brand with digital marketing, print advertising, and direct mail, our client
This newsletter is printed on Astrolite PC 100®, a 100% post-consumer waste recycled paper.
As we all aim to reduce our carbon impact, we have to consider our use of paper and fiber-based shipping materials. The cardboard boxes we use, the packaging materials inside, the letters and envelopes we mail, and the paper we use in-office — it all adds up. How can we offset that footprint?
Our client’s revenue has since increased by an average of 20% year over year.
stayed in front of potential clients year-round and gave them the information they needed to choose a design-build partner. Their revenue has since increased by an average of 20% year over year. Creating a message map with a marketing agency will clarify who your target audience should be, either overall or for specific products your business offers. You’ll get a clearer picture of who you’re talking to and can then hone your message accordingly.
THE MORNING WALK WAS PRINTED RESPONSIBLY USING PRINTRELEAF™ TECHNOLOGY. TO LEARN MORE, VISIT ALPHA DOG ADVERTISING AT BOOTH #349.