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My challenge is to stimulate better understanding of the possibilities for inclusive sustainable development. I lecture sustainable development at the Universidad Iberoamericana Puebla (Mexico) where I try to challenge the necessary mix of environmentally friendly business solutions, policy and knowledge. Before lecturing, I worked for10 years with WWF Netherlands focussing on market transitions related to forests and agriculture. Then I switched to the research / consultancy firm CE Delft as another way of contributing to concrete market solutions. When I thought to have the opportunity I started a Phd At Wageningen University which later unfortunately I had to stop out of lack of funding. I feel very fortunate to be able to share my rich experience with Mexican students and search for linking opportunities with other universities, business and politics.

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