Who we are Promet heus is a cultural initiative operating at t he intersection
of contemporar y ar t and civil society.
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1
We preser ve a unique archive
What
we do
of critical ar t from young
and emerging Russianspeaking ar tists, conducting research, and engaging
in public education
on a global scale.
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What
we do
We organize exhibitions
of critical and protest art worldwide, build
a platform and market
for artists who lack both,
and provide representation
for their work.
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in 2023-25
we have...
Held over 25 exhibitions
Welcomed more than 10,000 visitors
Reached 12+ million people though media
Built a collection of 600+ original artworks by 300+ artists
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our
our
Amplify t he voices
mission mission
Preser ve contemporar y
of critical Russian
-speaking ar tists
political and anti-war ar t, raise awareness of urgent social issues
Influence public discourse, and provide platforms, oppor tunities
Suppor t for dissident
and exiled ar tists.
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our
vision
To build a resilient cultural foundation
for a freer, more open society
To preserve
the legacy of Russian artists resisting autocracy
To demonstrate the power of art in shaping societal values
To create sustainable, socially impactful initiatives
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our
our
values Values mission
Solidarity with Ukraine
Humanity & Empathy
Equality & Inclusion
Sustainable Impact — we commit to the UN SDGs
Courage & Creativity
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our
goals
Make censored and persecuted art visible
Support and empower critical and exiled artists
Connect artists
to the global art scene
Preserve political
and anti-war art for future generations
Raise awareness
of urgent social issues
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PROMETHEUS exhibitions
art prize
books
charity events
merch direct support
education research
archive
residencies 9
team Vladimir
Shalamov
(Germany)
founder, CEO,
creative director
Aya(France)
Demina
design
*Some members of our team
have decided to work anonymously
due to the risks associated with our work
Toma B.
(Germany)
Helena Gubina
(Poland)
manager for strategic development
art-director
Alex C.
(Spain)
Egor K.
(Georgia)
Anna G.
(Germany)
administrative director, customer service
CFO
IT, cybersecurity
Kit H.
(Germany)
curator, editor
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PRESS CLIPPING Het Parool
Trendbeheer
Deutsche Welle
ZDF TV, Germany
Сибирь.Реалии
de Volksrant
Dozhd (TV Rain)
Meduza
The Moscow Times
Новая Газета Европа
NRC
Trouw
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OUR PARTNERS 1
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non-profit
projects
& activities 13
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eXHIBITIONS
We developed several formats of exhibitions, where we address social issues and presend artworks from underrepresented artists with migrant background
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artists
against
the
kremlin
A major annual exhibition
of critical art, encompassing a wide range of mediums, including paintings, sculptures, large-scale installations
and multimedia works.
To date, more than 200 artists have participated, with over 300 original artworks exhibited.
The exhibition constitutes the largest existing assembly of dissident Russian art. 15
(Anti)
anti
Propaganda propaganda
A curated selection
of artworks devoted
to the question of how
to resist state-sponsored Russian propaganda. Through this exhibition, we remind both international audiences and our compatriots
of the dangers
of propaganda
and the consequences
of its influence.
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Arrival
An exhibition exploring both internal and external forms of emigration, created by artists who have personally experienced these trajectories, including forced migration.
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Through
the bars
Works by political prisoners and works about political prisoners. The exhibition is produced in collaboration with Memorial, One Department and Faces
of Russian Resistance initiatives.
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Women
against
the
kremlin
A selection of artworks
by female artists
of Russian background, addressing topics such
as anti-war narratives, critiques of the Kremlin, feminist and queer-rights agendas, ecological issues, political prisoners, and more.
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art
of deco
Works by artists from non-dominant ethnic groups and Indigenous peoples from the Russian Federation, as well as works addressing the issue of deconstructing the colonial heritage
in Russia.
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The
queerest
of
the
queer
Works by artists from
the queer community
and works addressing issues facing the queer community in Russia. Planned to be executed
in collaboration with Equal Post-Ost, Quarteera and Lesbian Lobby initiatives.
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anonymous,
untitled
Artworks in various media created by artists who still reside in Russia and work anonymously and
in a partisan manner.
We smuggle these works out of Russia and bring them to Europe
to demonstrate that artistic resistance within the country persists.
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Paradise
lost
A photographic exhibition depicting how Russia has changed over the years, from a “liberal” country
in the 1990s, full of hopes and possibilities, to an aggressive neo-fascist state in the 2020s
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the
others
An exhibition that brings together those whom
the Russian regime
has marked with various “toxic” labels: queer people, political prisoners, decolonial activists, and other marginalised groups.
It offers a broader spectrum of narratives than those presented
in Art of Deco or The Queerest of the Queer
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solo
exhibitions
We also curate and produce solo exhibitions featuring the artists we represent through our gallery, creating cohesive exhibition projects
and supporting
the development of their artistic careers
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budget of large scale
32% grants
exhibition Appr. 80,000 EUR (var y from t he location
and scale)
25,000 from crowdfunding(30%), 29,000
- t he financial or in-kind contribution from
us and our par tners(38%), and 26,000(32%) from grants/co-financing.
38% in-kind
30% crowd
funding 26
budget of small
38% scale
exhibition
grants co-financing
Up to 30,000 EUR (vary from location, format and scale)
7,500 crowdfunding(25%), 10,000 is the financial or in-kind contribution from us and our partners(33%), and 12,500 from grants/ co-financing(40%).
33% in-kind
25%
crowd
funding
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education
We conduct lectures in Universities, Libraries, Museums— exploring the history of critical art in Russia and its long-standing tradition
of resistance.
Budget: 1000 EUR each lecture, varies from location (200 accommodation + 100 per diem / 200 flights / 500 speaker’s fee)
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research We are current ly seeking an oppor tunity to develop a research programme on contemporar y critical ar t from Russia in collaboration wit h one of t he world’s leading universities, which would curate, suppor t, and sponsor
t he research we produce
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residencies In 2026-27 we plan to launch a number of residencies for underrepresented ar tists wit h forced exile backgrounds, so t hey have a space to recharge and create.
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Charity One of our primary goals is fundraising in support of Ukraine, political prisoners, and LGBTQ+ organisations. In 2024–25, we conducted a series of charity auctions, raising more than €15,000 in support of these causes.
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prometheus
art prize
We want to introduce annual art prize Prometheus for artists producing critical art. We want to support and inspire emerging artists to create and to archive the best examples of critical art.
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direct support Besides providing opportunities and representation to our artists, we aim
to support them in broader sense by:
law consultancy
visa admission
psycological help
education
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IMPact-driven
social
entrepreneurship We do not rely exclusively on donations and grants, aiming to develop
a sustainable project. For this reason, within the framework of Prometheus, we are developing a number of projects with commercial potential. 34
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Merch & Products We are convinced that our project can become truly sustainable only
if it produces and sells its own products. At the same time, we have access to a unique community of creators,
and their archive consisting thousands of artworks that we can transform into products.
Therefore, we launched the marketplace prometheus.shop, which develops creative concepts, produces and sells merchandise for us and our artists, as well as for partners who share common values: independent media outlets, bloggers, musicians, and NGOs. 35
Merch & Products :
For our marketplace
promet heus.shop
we plan to launch our own production line wit h dedicated machiner y, open
an offline flagship
Investment
Opportunity
store, and host a series
of pop-up events around t he world.
We are current ly seeking investors and mentors to suppor t
t his project.
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Merch & products:
Needs Equipment (purchase or lease) 80К - one time
Stock and material supply 50К - one time
Workshop rental 25К - yearly
Warehouse rental 10К - yearly
Flagship offline store rental 25К - yearly
Team salaries 55К - yearly
Marketing and promotion - 20К yearly
130K one time at start
135K yearly 37
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Merch & products:
Revenue Direct sales via promet heus.shop - 75K yearly
Sales on t hird-par ty marketplaces - 30K yearly
Sales at pop-ups and events - 20K yearly
Merchandise production for ot her ar tists and organisations - 20K yearly
Sale/distribution of blanks (merchandise materials) - 20K yearly
TOTAL 165K yearly
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Galleries We plan to open artist-run galleries for underrepresented artists, aiming
to develop their careers and generate revenue by selling their artworks through commercial exhibitions.
Current Needs:
gallery space rent - 40K yearly
storage rent - 10K yearly
artist studio rent - 25K yearly
Marketing and promotion 25K yearly
TOTAL 100K yearly
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Publishing We create and publish books on critical art featured in our exhibitions, accompanying research and analysis, and broader humanitarian topics.
Current and Planned books:
Artists Against the Kremlin, Vol. 1 — published 2025
Artists Against the Kremlin, Vol. 2 — to be published 2026
Street Art of the War Time — planned 2026
Artists Against the Kremlin, Vol. 3 — to be published 2027
Artists Against the Kremlin, Vol. 0 — to be published 2027
Average cost for a hardcopy edition of 1,000 copies: €45,000
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Publishing:
Needs &
Opportunities
We are searching for:
partners/donors/grants
investors/credit lines
advertisement in book
bulk pre-orders
distributors worldwide
We also plan to launch our own publishing house in the USA, given our substantial customer base and target audience there.
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Talent agency We m a n a g e a u n i q u e p o o l o f ove r 3 0 0 p ro fe s s i o n a l a r t i s ts w h o a re n o t o n l y s k i l l e d i n v i s u a l a r ts b u t a l s o i n a r a n g e o f c re a t i ve i n d u s t r i e s . O u r t a l e n t a g e n c y w i l l o f fe r c l i e n ts a w i d e va r i e t y o f s e r v i c e s , i n c l u d i n g :
C u s to m a r t wo r k s — p a i n t i n g s fo r p r i va te a n d c o m m e rc i a l c l i e n ts ;
M u r a l s & s c u l p t u re s fo r m u n i c i p a l i t i e s a n d c o r p o r a t i o n s .
D e s i g n a n d b r a n d i n g , c o n c e p t d eve l o p m e n t
M e rc h a n d i s e p ro d u c t i o n
C o py w r i t i n g , e d i t i n g , a n d p ro o f re a d i n g
P h o to a n d v i d e o p ro d u c t i o n , re to u c h i n g , a n d e d i t i n g
We b s i te d eve l o p m e n t , p ro g r a m m i n g , a n d we b d e s i g n
M u s i c p ro g r a m
P ro d u c t i o n o f eve n ts : ex h i b i t i o n s , c o n c e r ts , fe s t i va l s
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Events We recognize the importance of community building and the potential of soft power. That’s why we organise art markets, social events and parties for friends and partners, providing artists with opportunities
to earn income while connecting with new clients and followers, and
at the same time get new customers and raise the loyalty of the existing ones via entertaining them.
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Auctions We plan to host mont hly online auctions featuring selected works
from our galler y ’s collection. Proceeds will be shared between
t he ar tists and t he galler y, wit h a par t donated to charity.
We will experiment wit h different formats and platforms in order
to determine t he most effective approach.
These auctions will also help us expand our community of collectors and keep t hem informed about our ot her projects and initiatives.
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Our dream
& ultimate goal Museum of
of
Critical
c e n s o re d
our
g a l l e r y,
courage
ar t,
Ar t
with
a
Center)
ex h i b i t i o n s ,
b o o k s t o re ,
and
(Ar t
warning
and to
a
permanent
re s e a rc h ,
flagship
f u t u re
—
s t o re .
home
education,
A
lasting
fo r
and
tribute
our
space to
collection fo r
ar tists’
g e n e r a t i o n s .
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budget charts 46
Projected revenue 40% streams
for 2026-27 30%
donations
grants
30% sales
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Structual funding
plan 2026 Express Item
Estimated Cost
Salaries (core team)
€120,000
Warehouse / workspace
€36,000
Subscriptions & software
€1,000
Consulting & accounting
€20,000 48
Structual funding
plan 2027 Express Item
Estimated Cost
Salaries (core team)
€170,000
Warehouse / workspace
€55,000
Subscriptions & software
€1,000
Consulting & accounting
€20,000
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Non-profit
projects budget
Project / Initiative
Estimated Cost
Large exhibitions ( non-profit )
€80,000 each
Small exhibitions ( non-profit )
€30,000 each
Lecture & seminar program ( non-profit )
€12,000 / year
Research program ( non-profit )
€36,000 / year
Artist residency ( non-profit )
€75,000 / year
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Self-sustaining projects budget
Project / Initiative Merchandise project ( Self-sustaining ) Publishing / Books ( Self-sustaining ) Gallery ( Self-sustaining ) Talent agency ( Self-sustaining ) Social events / Paties ( Self-sustaining ) Series of travelling exhibitions ( Self-sustaining ) Arti centre / Museum ( Self-sustaining )
Estimated Cost €100,000 + credit line €50,000 + credit line €70,000 €50,000 €15,000 each €80,000 €850,000
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Our plans
for 2026-27
Produce 2-4 large expo yearly & 4-8 small expo yearly
Launch a residrency program
Introduce annual Prometheus Art Prize
Publish 2-4 books
Develop our marketplace www.prometheus.shop
Open our own production line
Facilitate 10 more offline pop-ups
Produce a world tour with book presentations
Conduct 10 lectures
Host annual conference on Critical Art in Berlin
Open flagship offline space in Europe
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How you can help
Share our work — spread the word and promote our projects
Volunteer — assist with events, exhibitions, and daily activities
Donate or sponsor — support exhibitions, books, or artist programs
Invest in our profitable projects
Advertise with us — promote your brand or projects through our platforms
Offer professional expertise — mentorship in marketing, legal, finance,
or curation
Network and connect — introduce us to potential partners, collectors,
or investors
Collaborate on projects — co-create initiatives, products, or campaigns
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thank you
& lets keep in touch
prometheus-art.com info@prometheus-art.com @prometheus_art_official Prometheus gallery @ Localie hub
Rudi van Dantzigstraat 3, Amsterdam, Netherlands 54