Heritage informed. Contemporary built.
Traditional and vernacular Arab and Gulf architecture carries a sophisticated body of spatial and environmental intelligence, and ASD's work translates that intelligence into contemporary buildings. Heritage-informed, not heritage-referencing.
Every studio has its own way of thinking, so we wanted ASD to have a mark that feels equally distinctive. Rather than treating the A as just a letter, we reshaped it into a simple symbol with its own personality. The opening through the middle adds just enough character to make it memorable, giving ASD a signature mark that becomes confident.
This direction started with a simple question: How can we make a wordmark feel unique without changing too much? We introduced a single line above the name, creating a hidden detail that becomes part of the logo's identity. It's a small move, but it gives the wordmark a feature that's easy to recognize and hard to forget and well connected to Architects & Interiors.
The idea here was to let the initials do all the work. Instead of designing a separate icon, we explored different ways of connecting the A, S, and D into one balanced symbol. After refining the proportions and the spacing, everything came together naturally, turning three letters into one recognizable mark.
For this concept, we focused on creating a symbol that feels carefully put together from the first look. Every line was adjusted until the initials connected as one shape instead of three separate letters. The final composition has a strong sense of balance, giving ASD a logo that's simple, distinctive, and full of character.
