College project – conceptual mixed media
This work was produced as part of one of my college projects, using mixed media techniques to explore concept, volume, and the relationship between real elements and imaginative interventions.
Mixed media interior composition
I started from an interior design image taken from a design magazine, which I then extended through painting.
Conceptual moodboard
I created this moodboard to communicate the atmosphere, style, and visual direction I envisioned for one of my college projects, using references to colour, texture, objects, and composition.
Pencil drawing with photographic collage I first produced a pencil drawing, over which I integrated a photographic image of the city within the window area.
Hand drawing with inverted print overlay
I created this hand drawing and overlaid it with inverted printed elements, shown in black.
Exploring movement and rhythm of the human body
Drawing made in one continuous line
Drawing made in one continuous line
Human Movement Study
This study maps the movement of people across the site to understand circulation, flow and spatial behaviour.
Site Analysis
A contextual study examining access, circulation, surroundings and key site constraints.
Construction Details
A technical drawing exploring material layers, structure and construction principles.
2050118360 Alexandra Hritcu
Beach Pavilion – Less is More
This project explores the concept of Less is More through the design of a minimal beach pavilion located in Kirkcaldy. The proposal focuses on simple forms, repetition and structure, using a reduced material palette to create a calm and open spatial experience.
Manolo Blahnik Brande Store
This project explores the design of a Manolo Blahnik brand store, focusing on elegance , repetition and spatial rhythm. The concept is based on simple cylindrical forms used as display elements, creating a sculptural yet refined interior. Light, materiality and proportion are used to enhance the brand identity and create luxury , immersive retail experience.
This section presents visual research and analysis of influential designers and urban systems, focusing on how architecture, graphics, and spatial organisation communicate identity and function. Through drawings, collage and diagrammatic studies, I explore form, structure and visual language, using these references to inform my own design thinking and conceptual development.