Portfolio

Aldi
Nurzahputra

aldinurzahputra@gmail.c om

Hello,
I’ m
 Aldi!

I’ m
a
graphic
designer with
8
 y ears
of 
experienc e
 working
 with
 v arious
org anizations
and
brands
acr oss
Indonesia
and
 internationall y .
My work f ocuses
on
branding
and
 visual 
identity ,
 with
a
design
style
 that
often
explor es
c olor 
play—visuall y eng aging,
modern,
aestheticall y 
driv en,
 y et
al ways
aligned
 with
 the
brand's
c or e
message.

I
appr oach
ev ery 
pr oject
 with
a
str ong
sense
of 
storytelling
 and
a
deep
understanding
of 
audienc e
behavior ,
crafting
 visuals
 that
not
onl y 
stand
out,
but
also
c onnect
and
c ommunicate.

Visual 
Identity f

or

Bali’

s
 Villa
( LEAF)
 R ole/P osition

Graphic
Designer LEAF 
-
2024

I
had
 the
opportunity to
c ollaborate
on
defining
 the
 visual 
identity f or Villa
Leaf ,
based
in
Bali,
Indonesia.
My 
r ole
inv ol v ed
crafting
 a
c ohesiv e
and
meaningful visual 
dir ection.
I
joined
 the
pr oc ess of 
cr eating
logo
and
graphic
elements
 f or this
pr oject.

T o
support
client
pr esentations,
I
also
cr eated
mockups
 showcasing
how the
 visuals
 would
be
applied
acr oss
 various
media,
 including
billboar ds,
digital 
platf orms
( such
as
 the
 website
and
 social 
media ),
stationery ,
unif orms,
and
other

This
pr oject
allowed
me
 to
 translate
Bali
 values
into
a
 visual language
 that
 f eels
authentic
and
memorable—especiall y important
in
 the
c ontext
of 
Bali’ s
c ompetitiv e
and
experienc e-driv en
 hospitality 
sc ene.

Ev ent
Design
 f or 
Indonesia
 Kno wledg e
F orum
( IKF)
2022

BCA 
Learning
Servic e
-
2022

R ole/P osition

Graphic
Designer

I
 was
part
of the
Cr eativ e
 T eam
 f or the
Indonesia
Knowledge
F orum
2022,
 wher e
 I
had
 the
opportunity to
design
and
pr esent
a
c onc ept
 f or the
ev ent’ s
K ey Visual.
 My 
design
 was
selected
and
became
 the
 f oundation
 f or the
entir e
 visual 
identity of the
ev ent.
I
dev eloped
 the
 full 
branding
system,
including
c olor 
palette,
 typography ,
and
 visual 
guidelines,
 which
 wer e
shar ed
 with
internal teams
and
 v endors
 to
ensur e
c onsistent
ex ecution.

The
design
 f eatur ed
a
blurry 
gradient
style
pair ed
 with
a
unique
logo
 f or the
 theme
“Thriving
F orwar d. ” 
In
addition
 to
 the
branding,
I
cr eated
 various
media
 assets,
billboar ds,
social 
media
c ontent,
and
mor e—and
supervised
 the
 visual dir ection
 f or 
ev ent
and
post-ev ent
 video
c ontent.
 The
pr oject
spanned
 f our months
 fr om
pr e-ev ent
 to
post-ev ent,
 with
close
c ollaboration
acr oss
cr eativ e
 and
pr oduction
 teams.

With
 the
intr oduction
of 
a
mor e
modern
and
 visuall y 
appealing
design,
 this
ev ent
suc c essfull y 
incr eased
 tick et
sales
by 
o v er 
47%
c ompar ed
 to
 the
pr evious
 y ear .
It
cr eated
a
str ong
demand
among
 y oung
millennials
 to
 attend
 the
ev ent.

Link꞉
 www .bca.c o.id/id/inf ormasi/ news-and- f eatur es/2022/09/21/03/57/ optimalkan-peluang-bisnis-di-era-digital -bca-hadirkan-indonesia -knowledge- f orum-2022

Visual 
Identity ,
Ev ent
Design

f or 
IKF 
2023

R ole/P osition

Graphic
Designer BCA 
Learning
Servic e
-
2023

The
 visual 
c onc ept
 was
inspir ed
by the
 theme
of the
ev ent
itself Reflecting
back 
on
 the
cr eation
and
c ollaboration
pr oc ess,
 we
 wer e
 closel y tied
 to
 those
sticky 
little
squar es
( sticky 
notes )
 we
used
during
 discussions,
 to
 find
solutions
and
sol v e
pr oblems
as
a
 team.
 That’ s
 why the
 visual 
design
is
made
up
of 
a
c ollection
of 
squar es,
each
 with
 various
ic ons
r epr esenting
specific
 values.

In
 this
cr eativ e
pr oc ess,
I
 wanted
 to
bring
in
 the
c onc ept
of 
div ersity while
k eeping
 things
simple,
by 
intr oducing
a
 fr esh
 variation
of 
c olors
 that
hadn ’t
been
used
in
pr evious
ev ent
 visuals.
 This
 was
also
aimed
at
 r eaching
a
new 
audienc e
segment꞉
 y oung
millennials
and
Gen
Z.

Branding
Identity

f or 
Cooperativ es
 KUD
Kary a
 T ani,
 W onosobo R ole/P osition

Graphic
Designer K emenK OP 
UKM
R epublik 
Indonesia
-
2024

In
 this
pr oject,
I
had
 the
opportunity to
serv e
as
a
mentor f or 
a
modern
 c ooperativ e
as
part
of the
K emenK opUKM
RI
pr ogram.
My 
r ole
 was
 to
 help
impr o v e
 the
modern
c ooperativ e
indicators
of 
KUD
Karya
 T ani,
 f ocusing
on
business
dev elopment,
mark eting,
and
digitalization.

One
of the
k ey 
initiativ es
I
led
 was
defining
 the
c ooperativ e s
branding.
 I
r efined
 the
existing
logo
by 
establishing
a
c ohesiv e
c olor 
palette,
 typography ,
and
design
elements
 f or 
mark eting
purposes.
 These
 branding
decisions
 wer e
 thoughtfull y 
deriv ed
 fr om
 the
long-standing
 values
of the
c ooperativ e.

This
r ebranding
e ort
gav e
KUD
a
 fr esh
and
distinctiv e
identity ,
setting
it
 apart
 fr om
other 
c ooperativ es.
It
also
enhanc ed
 the
c ooperativ e 's
mark et
 appeal 
and
cr edibility .
 As
a
r esul t,
 the
new 
branding
positiv el y 
impacted
 both
 the
business
and
pr oduct
sales.
 The
c ooperativ e 's
mark et
r each
 expanded,
especiall y 
among
 y ounger 
adul ts
and
new families,
helping
 them
better 
understand
 the
 value
and
benefits
of 
c ooperativ es.

Visual 
Design
 f or Languag e
F estiv al 
2024

Language
F estiv al 
-
2024

R ole/P osition

Art
Dir ector , Graphic
Designer

This
pr oject
 was
an
ev ent
I
designed
in
c ollaboration
 with
a
 friend
 who
runs
a
language
c ourse.
 T ogether ,
 we
cr eated
 this
ev ent
 to
c ommemorate
 International 
Mother 
Language
Day 
in
F ebruary .
I
 was
r esponsible
 f or designing
 the
k ey visual 
and
ev ent
branding,
as
 well 
as
pr eparing
 the
ev ent’ s
 pr ograms.
I
also
invited
 various
media
outlets,
 y outh
c ommunities,
and
 language
organizations
 to
be
part
of the
ev ent.
 T o
attract
a
 wide
audienc e,
 I
crafted
a
modern
and
 vibrant
branding
c onc ept,
 f eaturing
expr essiv e
shapes that
r epr esent
 the
div ersity 
of 
languages.
In
addition
 to
my 
design
 r ole,
I
also
serv ed
as
 the
ev ent
dir ector ,
ensuring
 that
 the
ev ent
 was
 deliv er ed
e ectiv el y to
 the
participants.

Link꞉
 www .instagram.c om/ languagef estival.id/

Visual 
Design
 f or 
Servic e
 Ex c ellenc e
Blueprint
2023

BCA 
Learning
Servic e
-
2023

In
 this
pr oject,
I
cr eated
 visuals
inspir ed
by the
stack ed
 floors
of high-rise
oc e
buildings,
closel y tied
 to
 the
ev ent’ s
c orporate
 theme.
F r om
 this
c onc ept,
I
dev eloped
a
stack ed
bar visual element
in
shades
of 
blue,
aligned
 with
BCA ’ s
branding
c olors.

This
k ey visual was
 then
applied
acr oss
 various
materials
such
 as
billboar ds,
ID
car ds,
banners,
and
mor e.

In
addition
 to
 the
stack ed
bar visual,
I
also
added
a
unique
 visual touch
 to
 the
ev ent
 title—specificall y 
on
 the
letters
 "V" 
and
 "X" —by 
giving
 them
distinct
ac c ents
di er ent
 fr om
 the
r egular f ont.
 This
allowed
r oom
 f or further 
exploration
and
cr eativity 
in
 the
 visual 
design.
I’ m
 trul y 
honor ed
 to
be
part
of the
 team
 that
 shaped
 the
 visual 
identity f or this
ev ent.

R ole/P osition

Graphic
Designer

W ebsite
Design
and
De v elopment f or 
Cr eativ

This
 website
 was
dev eloped
 f or 
Collabo x
Cr eativ e
Hub
as
a
platf orm
 to
deliv er inf ormation
 to
its
customers.
I
designed
 the
Collabo x
 website
by 
highlighting
 its
 value
and
servic es
as
 the
main
 f ocus.
I
also
car efull y 
c onsider ed
 the
k ey 
inf ormation
 users
need
 to
ac c ess
r egar ding
Collabo x,
as
 well 
as
detailed
descriptions
of 
its
servic es.
 The
 website
design
adopts
a
clean,
minimalist
 theme,
c omplemented
 by the
use
of 
bold
c olors.

I
managed
 the
entir e
pr oc ess
end- to-end
—
 fr om
design
and
dev elopment
 to
 testing
and
launch.
 The
 website
is
also
 full y 
r esponsiv e,
ensuring
 optimal 
display 
acr oss
both
desktop
and
mobile
devic es.

With
 the
dev elopment
and
impr o v ement
of the
 website ’ s
 visual 
design,
 trac
incr eased
significantl y—especiall y with
 the
addition
of 
a
r esponsiv e
 lay out
 that
 works
seamlessl y 
on
mobile
devic es.
 These
enhanc ements
also
 c ontributed
 to
a
rise
in
spac e
booking
sales.

Link꞉
 c ollabo x.id Collabo x
Cr eativ e
Hub
-
2024

The
data
or 
image
curr entl y
shown
may
 dier fr om
 the
initial 
r elease,
as
 the
 website
 maintenanc e
period
has
c oncluded.

Thank y ou!

F or 
any 
inquiries,
please
c ontact꞉ aldinurzahputra@gmail.c om