How SCOR engaged 41% of users in 7 months in 39 countries through their Employee Purpose program
SCOR As the world's 4th largest reinsurer with more than 3,000 employees in 39 countries on 4 continents, SCOR offers its clients an innovative and diversified range of solutions and services for risk control and management. True to its motto "The Art & Science of Risk", the group puts its industry-recognised expertise and cutting-edge financial solutions at the service of people's wellbeing and resilience.
Company:
SCOR
Industry:
Reinsurance
Number of employees:
3,000 employees
Case focus:
How SCOR has developed and implemented a global program in 39 countries through a network of champions and ambassadors.
The context SCOR is a global company with offices across 39 countries. Volunteering has been possible for several years, this was sporadic and at a local level. And so the SCOR for Good program was born to motivate all employees around the world to participate and make their contribution to society. The program aims to create uniformity and structure at group level, while giving more visibility to the different engagement opportunities available for their people. An employee purpose platform is becoming a matter of course in order to bring together all volunteer opportunities for all employees, regardless of their location.
The Alaya platform has made it easier for us to implement our "SCOR for Good" program internationally. For our employees around the globe, being able to access and create a variety of different activities on one platform is a real advantage. - Juliette Sarrail, Head of Engagement & HR Communication, SCOR
The challenge With an international presence, it was essential to create a structured support framework to ensure the success of the program. A solution had to be found to ensure that the commitment of employees in each office was monitored and progressed and that they could refer to a contact person if necessary. Moreover, as all the offices were very different in terms of social commitment, it was necessary to ensure that each of them had an interest in participating. For those already active, it was a question of finding a tool that would enable them to facilitate the organisation of events, increase their visibility and provide reports on the impact generated. For others, it was a question of motivating and inspiring less active employees to take part in various volunteer initiatives and to highlight these actions.
The solution A network of champions and
Alaya's all-in-one platform
ambassadors to engage every employee It is essential for a program of international scope to have the support from senior management and a structure to sustainably instil the values in the
Alaya has enabled SCOR to bring all its employees together on an all-in-one platform, allowing them to access and participate in a wide range of activities that are both local and global in scope.
company's DNA.
Harmonisation of their company policy
A network of ambassadors and champions were been
In order to encourage community engagement
established. The main role of the ambassador, who is
activities, such a program must be an inherent part of
designated for a given region (EMEA, APAC,
SCOR's corporate policy. This is why SCOR has
Americas), is to encourage employees to participate
decided to grant 1 day per year (at least) to its
in the program. Next come the champions, who are
employees for volunteer actions.
key as they drive the program by seeking associations and organising volunteer activities or events. The platform has therefore enabled this network to take their program in hand and adapt it to the specific needs of each office.
Virtual SleepOut to support
"Keen to Clean"
homeless youth
trash cleanup
"Every year since the SCOR team has participated in the
"I went several times with a bag under my arm during
Reinsurance Sleep Out for Covenant House, I always
the challenge and filled it in record time, unfortunately.
come away feeling that I receive as much as I give. I feel
Three things stuck with me: the satisfaction of seeing
fortunate to be able to contribute to Covenant House’s
the path cleaner behind me than it is in front of me, a
efforts to help homeless young adults build the
beautiful educational tool for the youngest by placing
foundations of a life where they can complete their
solidarity action at the heart of their daily lives, new
studies, have a stable job and their own home.."
habits that I hope will last: a bag in my pocket at all
- Jean-Pierre Conoscente, SCOR Global & P&C CEO
times!" - Alixane Dauger, International Marketing Manager
The results
41%
active users in 7 months
67%
countries launched the program in 7 months
We had set ourselves the target of achieving a 10% participation rate in one year. But 7 months after the launch of the program, we have exceeded our expectations in terms of employee participation and engagement! - Juliette Sarrail, Head of Engagement & HR Communication, SCOR
Tips and advice for other companies 1.
Recruit motivated ambassadors and champions for the program
2.
Communicate regularly with employees so you can reach them
3.
With offices all over the world, invest in a platform like Alaya, to
and support them to get to grips with the platform effectively.
and sustain engagement.
centralise information and bring together as many employees as possible.
4.
Involve your leadership in the program and in its communication in order to establish a lasting commitment to solidarity and a collaborative spirit in the corporate culture.
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