Web Site Development and Maintenance Policy Harley-Davidson Motor Company’s Web Site Development and Maintenance Policy for Dealers and Distributors Harley-Davidson Motor Company understands that the Internet expands the capabilities to communicate information to current and potential Harley-Davidson customers and other stakeholders. It is essential, however, that these messages are in compliance with our dealer and distribution sales and service agreements. In addition to ensuring customer satisfaction and safety, these messages must also be consistent with our brand rights and obligations, copyrights, trademarks, applicable law and other business agreements around the world. HarleyDavidson has developed the following Web Site Development and Maintenance Policy regarding Internet public Web site development and maintenance to ensure that this is accomplished. Harley-Davidson reserves the right to amend this policy from time to time without notice. Internet Public Web Site Development and Maintenance I.
Establishing and Maintaining a Web Site A.
General At this time Harley-Davidson Motor Company does not require that a Harley-Davidson dealer/distributor operate a Harley-Davidson dealer/distributor public Web site. If a dealer/distributor chooses to develop and maintain an authorized public Web site the following policies apply. Harley-Davidson reserves the right to take any appropriate action to enforce this policy.
B.
Links to and from Harley-Davidson Motor Company Web sites
From time to time Harley-Davidson Motor Company and its dealer/distributors may find it beneficial to link their respective public Web sites. Harley-Davidson has established a review process for all dealer Web sites requesting to be linked with a Harley-Davidson Motor Company Web site. Linking information can be found on h-dnet.com® by navigating to General Operations>Marketing & Advertising>Program Materials. The Dealer web site link request can be found on the Business Development section’s Toolbox or added to your My Toolbox on h-dnet.com®. This request must be used to submit your web site for approval and linking from the Harley-Davidson Motor Company Web site. Any questions can be answered by the Online Operations Department at (414) 343-4786. The same approval process will be followed, regardless of whether or not the dealer purchased the dealership Web site pack. Harley-Davidson Motor Company reserves the exclusive right to establish such a link. From time-to-time Harley-Davidson may review your Web site for compliance with this policy. For policy violations or other reasons, including but not limited to dated content, incorrect information, or unacceptable customer service related to web site content, Harley-Davidson Motor Company reserves the right to take any appropriate action including but not limited to not establishing a link or to unlink any dealer/distributor. I.
Domain Names A.
General Dealer domain names should conform as closely as possible to the dealer’s store name. "Harley-Davidson", if it is included in the dealer domain name, may be used without hyphenation or abbreviated as "HD", "H-D", or "Harley". Domain names which refer generally to the Company or any of its specific products (e.g., Harley-Davidson Motor Company.com; harleybikes.com; motorclothes.com) are reserved for use by the Company and may not be reserved by any one dealership for its exclusive use. Dealers who may already have registered