American Journal of Humanities and Social Sciences Research (AJHSSR)
2019
American Journal of Humanities and Social Sciences Research (AJHSSR) e-ISSN :2378-703X Volume-3, Issue-1, pp-81-90 www.ajhssr.com
Research Paper
Open Access
The Analysis of Ideological Practices in Sindo Newspaper through the Headline of the 2014 Presidential Election Campaign Ghazaly Ama La Nora Fakultas Ilmu Komunikasi, Universitas Mercu Buana Email: ghazaly@mercubuana.ac.id
ABSTRACT: The Research Title: “The Analysis of Ideological Practices in Sindo Newspaper through the Headline of the 2014 Presidential Election Campaign”. The purpose of theresearch was to analyze the headline ideological discourse on the 2014 presidential election campaign. This type of research is qualitative. The research method is content analysis with Norman Faitclough’s version of Critical Discourse Analysis. Research paradigm; critical paradigm with critical theory. Furthermore, the data collection techniques used in this research are Text Analysis, Indepth-interview, literature research and documentation, and observation. Based on the results of descriptive analysis at the text/ micro level, interpretive analysis at the level of discourse practice/ mezzo, and explanatory analysis at the level of sociocultural practice/ macro, the results of this research were obtained, about the ideology of the newspaper Sindo newspaper, theoretically or based on external symbols of this media and based on the acknowledgment of the key informant as the representative owner, it can be ascertained the ideological discourse of the 2014 Sindo newspaper’s presidential election campaign is the Pancasila press. However, in the practice of press management the attitude of the owners of capital was very visible in favor of the presidential and vice presidential candidate pair of PrabowoHatta. But on the other handSindo Newspaper also gives the freedom to journalists to have slightly different attitudes with the policies of capital owners.
KEYWORDS: Practice of Ideology, Mass Media, and Presidential Election Campaign I. INTRODUCTION In the current era of openness information in Indonesia, reporting on the presidential election campaign is an integral part of political communication. This has always been the focus of attention of various circles of society. The preaching of the presidential election campaign became important in the implementation of a direct democratic system that involved widespread public participation in each election of the president and vice president in Indonesia. This reality is an important problem in the present context in which Indonesia is in the process of developing democracy. The 2014 Presidential Election campaign reported in the Sindo Newspaper is certainly a result of the construction of press personnel on the media. They also worked in the situation of advancing information technology rapidly as an influential factor from the outside to the process and management issues of news from upstream to downstream that they could not avoid. All of that is based on the issue of transparency in the news management process in disclosing facts in the news to the public. The advance of information technology is a new civilization which means information. According to Muis, the flow of information from the outside will be more intense and increasingly difficult to filter because the obstacles of space and time are getting thinner. Finally the world becomes more transparent (Muis, 2000: 3). One of the things that might have happened and at the same time became the source of our fear as the Pancasila community was that in the process and management problems of the 2014 presidential election campaign report on Sindo newspaper escalated the influence of the information flow of liberalization process, which influence had dragged the national press system deep into value of liberalism. As the issue that has been and is being carried out by the management, the Sindo news indicates that there is a tendency not to adhere to the principle of independence as an ideology that must be held firm by any media because the interests of the media owner influence the construction of the text in the news making process. The suspicion is getting stronger when we find out the owner of Sindo as well as a politician or founder of a political party. The ideology of the news in the mass media wrapped in the presidential election campaign agenda is part of social change that is increasingly fast and broader. The change in ideology is directly related to the AJHSSR Journal
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