American Journal of Humanities and Social Sciences Research (AJHSSR)
2018
American Journal of Humanities and Social Sciences Research (AJHSSR) e-ISSN :2378-703X Volume-02, Issue-07, pp-71-76 www.ajhssr.com
Research Paper
Open Access
Identification of Factors Affecting Agility in Business Sector Organizations (A Case Study of Detergent Industry) Hamidreza Afshari M.A. in Administration, Khatam Anbia University, Tehran, IRAN. ABSTRACT: Today, the industries face various challenges in the field of trade, and their survival depends on a timely and correct decision when confronting these factors. This has led the concepts such as competitiveness and agility to become prominent. Accordingly, different businesses and industries, in order to enhance their competitiveness, identify factors affecting their competitiveness and agility. Many scholars believe that agility is one of the inevitable and imperative requirements of companies to cover such markets. One of the Iran’s most prominent and growing industries is the detergent industry, which has a significant role in production and the increase in production capacity. Therefore, in the current study, this industry has been studied in the mentioned fields. In this study, the relationship between the agility enablers and the increase in the agility level in the detergent industry, has been evaluated. A questionnaire was used to collect the required data and SPSS software was used to analyze and quantify the data. Pearson correlation test was used to investigate the research hypotheses. Finally, with regard to the positive value obtained between zero and one for the Pearson coefficient, the positive relationship between the variables has been proved and the hypotheses were confirmed.
KEYWORDS: Effective factors, organizational agility, increase in competition power, detergent industry. I. INTRODUCTION Modern companies are subject to various changes in globalization, including the emergence of global communications industries, the growth of multinational corporations, the impact of global financial markets, global warming, and international human rights action. The above factors have given the idea of the international community a special significance. Today's human knows that geographical constraints are getting smaller every day and the world becomes a single place. Globalization is a process that has existed since the beginning of human history and has been simultaneous with the modernization and development of capitalism, and its effects have been increasing since then, but a sudden momentum has emerged. Globalization is a recent process associated with other social processes, such as meta-industrialization and meta-postmodernism, or the fragmentation of capitalism. If we take a realistic look, we will see that most developed and developing countries have no way of withdrawing or abandoning, and that the livelihood of countless workers is dependent on the global economy. New communication technologies that are emerging from the Third Industrial Revolution allow us to look around the globe to find the place where our product will be cheaper and find a place where the sale of the product is more profitable than anywhere else. Consequently, globalization is not a cause, but it is the caused. Over the past decade, most companies have chosen the strategy of rebuilding and reengineering in response to environmental challenges and changes, however these approaches were not always successful. But today, many organizations and corporations face increasingly uncertain and stable competition that has been intensified through technological innovations, change in market environments, and the change in customer needs. This critical situation has led to major reforms in the strategic vision of the organization, business priorities, and the revision of traditional models and even relatively contemporary models. In other words, it can be said that past approaches and solutions have lost their ability to cope with organizational challenges and contemporary external environments, or better to be replaced with new approaches and perspectives. Hence, one of the ways to respond to organizational change is agility. In fact, agility is a new paradigm for the engineering of competitive enterprises and organizations. On the one hand, the need for this new paradigm is based on increasing the coefficient of change in an environment that forces firms and organizations to reasonably and intellectually respond to changes. On the other hand, markets and customers are demanding cheap products, tailored to their needs and quick access to them. Hence, agility can bring victory and success in earning profit, market share, and attracting customers in competitive markets. Agility focuses on the function of personnel and organization, the value of products and services, and the constant change in the opportunities of customer acquisition, and requires constant and continuous readiness to face fundamental and superficial changes.
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