2018
American Journal of Humanities and Social Sciences Research (AJHSSR)
American Journal of Humanities and Social Sciences Research (AJHSSR) e-ISSN :2378-703X Volume-02, Issue-07, pp-52-55 www.ajhssr.com
Research Paper
Open Access
Symbolic Language: Poster Film „Gasing-Tengkorak‟ Budi Purwanto* *
Postgraduate student on faculty of communication, Persada Indonesia University-YAI, Jakarta – Indonesia
ABSTRACT: This paper aims to find out that the movie poster plays a role in communication (promotion) which is an important requirement in the film industry, especially in the horror film is quite popular in Indonesia. This research is done by using the method of literature study and its description with qualitative by taking theory of Roland Barthes on the sub section "photographic message", from the meticulous data found less strongly made movie poster. The weakness of this research is because only digging from a little poster film only, researchers found lack of literacy on film poster maker in Indonesia.
KEYWORDS: Film-promotion, art-of-poster, content-of-poster, synopsis I. INTRODUCTION Film is an entertainment as well as an educational media, in the science of film communication is one of the principal sciences that are discussed, because studying the important interaction between the sender, recipient and the mediating message delivered. There are several points to consider in the film, especially the extent to which the film affects the audience, as well as singing in music performances, the films are illustrated and can also ignore, disregard, or influence beyond the broad social and cultural limits (Robert and Toby, 2000). To provide information about movie synopsis, need to be promoted through posters. The steps for making of poster need to pay attention to many things, such as presenting the contents of the film, giving the initial definition for the audience interested, giving meaning to remember, give the sequence and description of the content and conclusion (glance), provoking the attention of the audience, positioning the class from the movie connoisseur (Jan Van Dalen et.al, 2002). In pseudo-spontaneous communication, the sender of the message manipulates the non-verbal display intentionally and is designed proportionally for the benefit of the message recipient in a professional manner by pseudo-spontaneously functioning so (as) to be the matter in mind between the cognitive and perceptive, especially about the relationship of body-language (non-verbal) abilities with verbal (Ross & Arthur, 2002). On the other hand, there is the possibility of prediction or theory in priority, for example by uncovering astrological charts (hoping to see the entire case history with psycho-therapy), including a few lengthy instances, it provides insight into how astrology is used in psychotherapeutic settings and interesting reading. In making a mystery. Furthermore, to be clearer about the techniques that put forward the ideas and practices within them (perhaps a debate about documents and astrological positions) especially how people get meaning about themselves and their lives, and how can they find themselves or be able to recognize the true essence of the graph astrology of a personal touch, this is part of built of “mystery" (Michael Mayer, 2012). II. LITERATURE REVIEW That literary works of mystery and thriller films is important, because most consumers (this type of entertainment is relatively new). In developing the aspect of "cultural heritage" by linking popular books and films to cultural tourism destinations to help young people in the creation of increasing technology and incorporating cultural heritage experiences, it is possible to produce qualified and solution product that can be produced (such as making games and interactive mission), by conveying a "mystery" tour through game or fairy tale elements (Wadim Strielkowski, 2013). In film preference for people of all sexes and age levels who seek sensation, in it is the attempt to uncover the mood and the passionate level of the film being witnessed, it describes to an ever-changing subject, characters and plot structures remain the same (Banerjee et.al, 2008).
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