MALTA
A SURVEY BY HEARTBEATS
ABOUT
IAAC is an organization exclusively dedicated to Airport Advertising - We can help Advertisers target passengers via bespoke campaigns in high dwell locations throughout the airport.
WHY IAAC?
We are a dedicated organization specializing in Airport Advertising, with a strong focus on enhancing brand visibility in an era where capturing attention is the most valuable asset. In a world saturated with advertising clutter and an overwhelming influx of daily messages, IAAC plays a pivotal role in guiding brands to effectively engage their audience.
Our core mission goes beyond merely improving airport aesthetics; it’s about empowering brands. Our forte lies in facilitating brands in precision targeting of consumers and passengers through tailored campaigns, strategically placing them in high-dwell-time areas using our data-driven insights. In a landscape where attention is the best currency. We are your strategic partners in ensuring your brand truly shines within the airport environment.
WHO IS HEARTBEATS?
HeartBeats, the Data Division of IAAC, stands as the main driving force for the Group in the realm of data-driven insights. With a sharp focus on research and meticulous data collection within the operational landscapes we engage with, HeartBeats leverages cutting-edge methodologies to unravel the complexities of human mobility, shopping behaviors, and passenger behaviour within airport environments.
Our unwavering commitment to precision and innovation, empowers IAAC with invaluable intelligence, driving strategic decisions and fostering a competitive edge in an ever-evolving business landscape. This helps our clients and their brands understand how people consume media and help us measure the Return on Marketing Investment for our clients. Through HeartBeats, IAAC not only gathers data but transforms it into actionable knowledge, propelling us towards excellence in customer experience, operational efficiency, and market responsiveness.
GRO WTH
7,897,506 2,540,335
PASSENGERS BY MONTH
159,356 196,892 316,710 513,979 554,811 603,531 689,143 712,120 658,650 590,263 434,117 421,462
5,851,034 379,335 379,073 487,117 708,388 726,299 754,258 848,716 878,462 812,176 771,253 528,923 529,059
7,803,0598,981,710 465,482 474,404 633,826 774,562 858,402 858,738 951,861 983,182 983,182 838,393 630,637 529,041
COUNTRY OF ORIGIN / DESTINATION FLIGHTS
WHAT IS YOUR
DURATION OF STAY IN TRAVEL THROUGH
FOR TRAVEL
BUSINESS
HOW MANY TIMES HAVE YOU IN THE LAST 5 YEARS? TRAVELLED THROUGH INTERNATIONAL
MALTA
DEMOGRAPHICS & HABITS
44% OF AIR TRAVELLERS IN ARE MEN 56% OF AIR TRAVELLERS IN ARE WOMEN
AGE OF PASSENGERS EDUCATION
DEPARTURE/CONNECTION FLIGHT
>1HR1HR1.5HRS 1.5HR2HRS 2HRS3HRS 3HRS5HRS <5HRS
AT THE AIRPORT PRE DEPARTURE
SHOPPING DRINKING EATING ENTERTAINMENT DINING RELAXING
LEAVING THE
BY PRIVATE CAR (LONG-TERM AIRPORT PARKING)
BY PRIVATE CAR (PICK UP)
BY CAR HIRE (E.G., TAXI, BOLT, ETC.)
BY PUBLIC TRANSPORT (E.G., BUS, RAIL, ETC.)
FREQUENCY OF
LESS THAN ONCE A YEAR 7% 17% MORE THAN 6 TIMES A YEAR 50% 27% 3 - 5 TIMES A YEAR 1 - 2 TIMES A YEAR
FREQUENCY OF
NEVER 1% 4% MORE THAN 6 TIMES A YEAR 57% 31% 3 - 5 TIMES A YEAR 1 - 2 TIMES A YEAR
78% 44% OF TRAVELLERS SPEND €40 OR MORE AT DUTY-FREE
73% 92%
FOOD & BEVERAGES
HOW MUCH DO YOU SPEND AT 2% 25%
€41-60 €21-40 €0-20
OF AIR TRAVELLERS IN
OWN A SMARTPHONE
HAVE MADE A PURCHASE THROUGH THEIR PHONE OF AIR TRAVELLERS IN
CONSUMPTION
LIKE ADVERTISING
ARE INTRODUCED TO A BRAND FOR THE FIRST TIME OF THE PASSENGERS
THROUGH AN 20% 34% RECALLED AN AD THEY SAW THAT DAY AT THE AIRPORT
45% TRUST A BRAND MORE AT AN AIRPORT
4 IN 10 IF ADVERTISED AT THE AIRPORT ARE MORE LIKELY
