CYPRUS
A SURVEY BY HEARTBEATS
ABOUT
IAAC is an organization exclusively dedicated to Airport Advertising - We can help Advertisers target passengers via bespoke campaigns in high dwell locations throughout the airport.
WHY IAAC?
We are a dedicated organization specializing in Airport Advertising, with a strong focus on enhancing brand visibility in an era where capturing attention is the most valuable asset. In a world saturated with advertising clutter and an overwhelming influx of daily messages, IAAC plays a pivotal role in guiding brands to effectively engage their audience.
Our core mission goes beyond merely improving airport aesthetics; it’s about empowering brands. Our forte lies in facilitating brands in precision targeting of consumers and passengers through tailored campaigns, strategically placing them in high-dwell-time areas using our data-driven insights. In a landscape where attention is the best currency. We are your strategic partners in ensuring your brand truly shines within the airport environment.
WHO IS HEARTBEATS?
HeartBeats, the Data Division of IAAC, stands as the main driving force for the Group in the realm of data-driven insights. With a sharp focus on research and meticulous data collection within the operational landscapes we engage with, HeartBeats leverages cutting-edge methodologies to unravel the complexities of human mobility, shopping behaviors, and passenger behaviour within airport environments.
Our unwavering commitment to precision and innovation, empowers IAAC with invaluable intelligence, driving strategic decisions and fostering a competitive edge in an ever-evolving business landscape. This helps our clients and their brands understand how people consume media and help us measure the Return on Marketing Investment for our clients. Through HeartBeats, IAAC not only gathers data but transforms it into actionable knowledge, propelling us towards excellence in customer experience, operational efficiency, and market responsiveness.
GRO WTH
ALL AIRPORTS
12,295,344 2023, 2024 PASSENGERS BY MONTH BY AIRPORT
473,204 454,604 597,253 966,310 1,094,073 1,237,646 1,475,311 1,516,298 1,314,877 1,248,941 1,668,381 592,546 516,277 495,740 667,831 959,269 1,140,649 1,300,351 1,496,650 1,602,807 1,407,660 1,338,114 715,236 654,760
5,109,462
11,639,444
12,800,000
BY YEAR
TOTAL PASSENGERS
2020 vs 2024 + 432 %
2,312,697
9,216,884
5,109,462
11,639,444
12,800,000
PASSENGERS BY MONTH PER AIRPORT
3,565,512 3,633,990
TOTAL PASSENGERS BY DESTINATION 2022
TOP 10 DESTINATIONS
BY DESTINATION UK
TOTAL PASSENGERS BY DESTINATION 2022
ISRAEL
THE AMERICAS ARE FROM ASIA
UNITED KINGDOM CYPRUS
TOP 10 AIRLINES RANKED BY PASSENGER VOLUME.
TOP 10 AIRLINES
AIRLINE
RYANAIR LTD
WIZZ AIR
AEGEAN AIRLINES
BRITISH AIRWAYS P.L.C
JET2.COM
CYPRUS AIRWAYS
EASYJET
TUI AIRWAYS
EL AL ISRAEL AIRLINES
LUFTHANSA
I AM IN TRANSIT
I LIVE HERE
I AM VISITING FOR <5 NIGHTS
I AM VISITING FOR >5 NIGHTS
FIRST TIME TRAVELLING THRU A
CYPRUS
DEMOGRAPHICS & HABITS
48% OF AIR TRAVELLERS IN ARE MEN 51% OF AIR TRAVELLERS IN ARE WOMEN
INCOME OF AIR TRAVELLERS IN 2024
<€20,000
€20,000€39,999
€40,000€79,999
€80,000 +
INCOME
AT THE AIRPORT PRE DEPARTURE
SHOPPING DRINKING EATING ENTERTAINMENT DINING RELAXING
I ARRIVED AT THE
BY PRIVATE CAR (PICK UP)
BY PRIVATE CAR (LONG-TERM AIRPORT PARKING)
BY CAR HIRE (E.G., TAXI, BOLT, ETC.)
BY PUBLIC TRANSPORT (E.G., BUS, RAIL, ETC.)
BY COACH
TRAVELLING FOR
8 IN 10
WITH BUSINESS TRAVEL COMBINE LEISURE
FREQUENCY OF
LEISURE TRAVELLING
1-2/ YEAR 3-5/ YEAR 6+/ YEAR
LESS THAN 1/ YEAR
PURCHASES
PLANNED AHEAD
BOTH IMPULSE
89% BUY FROM
76% BUY FROM
CONSUMPTION
83% POSITIVE MOOD WHILE AT THE AIRPORT
ADVERTISING AT THE DO YOU LIKE SEEING
YES 81%
TAKE ACTION
79% AS A RESULT OF SEEING WILL
BUSINESS-RELATED
ARE MORE LIKELY IF ADVERTISED AT THE AIRPORT
DO BRANDS FROM ADVERTISING BENEFIT AT THE
73%
24MM+ WITH APPROX.
12MM